Student Communications Director
Tasks and Responsibilities
- Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target youth.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions with other non-profits and charities. This mean marketing Helping Hands’ programs to various non-profits and charities. Conducting this community outreach to and foster relationships with community services for our target markets (youth, especially those with disabilities, newcomers to Canada (including Syrian Refugees), those that identify as Aboriginal, visible minorities, those that are are at-risk, homeless or street-involved), schools and other potential youth to market our services.
- Develop and expand youth community and influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and tweak strategy as needed. Compile reports for team showing results.
- Become an advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate.
- As a student, will be given time to stay educated on topics in the communications fields. Monitor trends in social media tools, applications, channels, design and strategy.
- Coordinate with the Youth Advisory Committee, a groups of youth who are trying to increase youth- community and civic engagement to get their messages across online.
Supervision and Mentoring Plans
- The student will work closely with Project Coordinator, Janelle Hinds, on all tasks and responsibilities, who will supervise and mentor the student. The student will report to the Project Coordinator. Most of the time, the student will be directly supervised by the Project Coordinator. If working on an aspect of the project that falls under a team member, the student’s work will be supervised by that team member who will report to the Project Coordinator.
- The Project Coordinator will provide the student with the software tools that are used for the position. They will make sure that the tools are set up properly for the student to do their work.
- The student will have one week of training at commencement and weekly meetings to review progress, ask questions, and establish and track work plans.
- A final performance review will be conducted with the Project Coordinator during the last week of work.
The Project Coordinator will act as mentor to the student in order to:
- help the student acclimate to the job and culture;
- create a sense of engagement with the project;
- encourage creativity;
- develop skills and experience in areas of professional interest to the student.
Health and Safety Practices in the Workplace
- The student will be trained in the office emergency response plan (identifying exits, locating fire extinguishers, locating the first aid kit, etc.) by the program coordinator.
- The student will also receive training on how to operate office equipment properly.
- The student will be required to take the Ontario Ministry of Labour’s Health and Safety Awareness Training course. The student’s supervisor will advise the student of their rights under the Employment Standards Act.
- Student will not have to enter any high risk workplaces such as factories. Student will be educated in the organization's code of conduct, which will help them be aware of who to go to if issues should arise. The student will also be instructed by the supervisor regarding the workplace harassment policies and procedures.
- Additional materials on health and safety will be provided as required.