Raleigh.com Media Kit
Raleigh.com Media Kit
Raleigh.com has the daily attention of your potential customers. If you want to reach enthusiastic consumers in the Triangle, Raleigh.com’s newsletter is the perfect place to advertise. Here’s why:
- A daily newsletter like ours is all about trust, trust, trust. People allow us in their inbox every day and keep opening and clicking because they trust our recommendations and knowledge about the area. That’s not like a billboard or postcard where it’s purely pay-to-play. Instead, people know that Raleigh.com has their best interests in mind, which is why they allow us to email them once daily and don’t unsubscribe.
- One of the most cost-effective ways of connecting with people across the Triangle. See crystal clear advertising rates with huge repeat advertiser discounts below. Not only are we way more cost-effective than billboards, postcards, and other methods you may be trying, we have tons of analytics to show you exactly how your ads perform.
- 10,000+ readers (we send ads only to 11,403 enthusiastic subscribers for now) – 95% living within 15 minutes of downtown Raleigh
- 47% open rate – Your message gets seen, not buried in inboxes
- 3.31% click-through rate – Readers don’t just open—they take action
Whether you’re promoting a local business, event, or special offer, Raleigh.com will help you connect with the right audience and drive real results.
Contact Advertise@Raleigh.com when you’re ready to proceed (or to ask questions).
No Ad Budget? No Problem.
If you have a strong social following in Raleigh or a large Raleigh-based email list, we may be open to a promotional swap instead of a paid placement. Let’s team up to boost each other’s reach—cash-free. Just reach out to us at ListSwap@Raleigh.com and let’s see what we can make happen.
Demographic info
Real estate:
Our audience is interested in buying property. When asked if they'll be buying a house in the Triangle in the next 12 months, about 5.7% of our list says "yes" and about 15% says "maybe."
Kids:
- 72.2% of our audience do not have kids at home
- 11.8% have teenagers
- 11.8% have kids aged 5-12
- 4.2% have kids under 5 years old
Advertising Options (Overview)
Below are the most common ways we connect brands and businesses with enthusiastic Raleigh locals. That said, we’re nothing if not creative, so do reach out (Advertise@Raleigh.com) if the below options don’t work for you and we’ll brainstorm something phenomenal.
For branding (e.g., “The official car dealership of Raleigh.com”):
For big announcements:
- Dedicated email blast (anything that’s useful to someone in the Triangle)
- Main feature at top of newsletter (e.g., restaurant openings, festivals, concerts, regional tourism)
For special deals, especially for food, happy hours, and products:
For real estate:
- Real estate listings (Sold out, but filling a waitlist just in case)
- Featured real estate agent (Sold out, but filling a waitlist just in case)
For service professionals:
- Featured professional, business, or product
- VERY POPULAR for long term branding: Get added to our list of vetted professionals
For restaurants:
- “Foodie Find” (Instagram spotlight) (a great way to get people in the door without offering discounts)
For promoting musical events:
For promoting a garage sale:
For promoting a commercial offering that doesn’t fit elsewhere (e.g., credit cards, a new consumer device):
For promoting job opportunities:
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Advertising Options (Explained)
Official Community Partner
Align yourself with Raleigh.com’s trusted voice and be seen as the leader in your niche.
Position your brand alongside Raleigh.com—a trusted source of information and advice in our community—by becoming an Official Community Partner. This opportunity provides category exclusivity; if you’re “The Official Jeweler of Raleigh.com” or “The Official Women’s Health Center of Raleigh.com,” you’ll be the only business in your category we partner with all year.
Being an Official Community Partner has unique advantages
- Category exclusivity: Your business will be the only one of its kind featured in your sponsorship slot. For example, if you’re a real estate agency, no other real estate business will appear alongside you during your sponsorship period. This ensures you get 100% of the attention within your category—no competing ads, just clear, uninterrupted visibility.
- Year-round exposure: Stay in front of our highly engaged audience repeatedly throughout the year.
- Unmatched brand credibility: Partner with one of Raleigh’s most trusted sources for local information.
What you get
- 24 newsletter sponsorships per year: Your logo and sponsor text at the top, followed by an engaging, narrative ad that’s 100–150 words long.
- 6 dedicated branded emails per year to the entire newsletter list: Your message will go out to our audience in an email dedicated just to you six times a year.
- A permanent page on our website devoted to showing you as a recommended partner.
- Listed as a co-sponsor for any events that we hold in the community.
- Quarterly local marketing strategy calls with our founder.
- The option to be included in any direct mail campaigns we run on behalf of local businesses. (We frequently run snail mail ads to +100,000 households in and around Raleigh.)
- Detailed performance reports: Unlike print ads, our digital sponsorships come with detailed performance reports—including the number of views, number of clicks, and other key engagement metrics—so you can clearly see the impact of your investment.
A 12-month contract: $25,000 per year (15 slots—one per business category—available annually)
Is This Right for Your Business?
If you represent the kind of business that advertises in print (think Raleigh Magazine or WALTER magazine—yeah, they’re competitors, but they’re great) or on the walls of the Carolina Hurricanes, NC Courage, or Carolina Mudcats, this is your chance to amplify your brand much further.
This exclusive option isn’t cheap (see below for less expensive options)—but it’s a branding play unlike anything else in the Triangle. If you’re ready to be known as the leader in your category, let’s talk (Advertise@Raleigh.com).
Dedicated email blast
Your message, your own email—sent directly to our full subscriber list. No competing content, just your promotion front and center. We can customize this however you’d like.
Rates for dedicated email to the whole list (not part of a newsletter, your own dedicated email blast) | |||||||||
Price for one mailing to at least 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 2 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 3 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$1,368.36 | $0.120 | $120.00 | $2,463.05 | $0.108 | $108.00 | $2,668.30 | $0.078 | $78.00 | 84.40% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
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Main feature at top of newsletter
Be the first thing readers see! Feature your event or news at the very top of our daily newsletter for maximum exposure.
Rates for top of newsletter (event, news, restaurant opening, etc.) | |||||||||
Price for one mailing to 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 6 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$456.12 | $0.040 | $40.00 | $2,463.05 | $0.036 | $36.00 | $3,557.74 | $0.026 | $26.00 | 94.80% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live and under the same management.
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“919 Deal Drop”
Showcase an offer to Raleigh locals. Perfect for restaurants, retailers, and service providers looking to drive sales and repeat business.
Rates for 919 deal drop | |||||||||
Price for one mailing to 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 6 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$228.06 | $0.020 | $20.00 | $1,231.52 | $0.018 | $18.00 | $1,778.87 | $0.013 | $13.00 | 97.40% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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Real estate listings - Billed by click, not view
Get your property in front of local buyers with a dedicated spot in our newsletter. Our audience is interested in buying property. When asked if they'll be buying a house in the Triangle in the next 12 months, about 5.7% of our list says "yes" and about 15% says "maybe."
Under $300K: Directly link to your listing.
Rate: $0.20 per click (billed at the end of the month)
Swap the listing to a different property whenever you want
Under $400K: Directly link to your listing.
Rate: $0.25 per click (billed at the end of the month)
Swap the listing to a different property whenever you want
Over $400K: Directly link to your listing.
Rate: $0.35 per click (billed at the end of the month)
Swap the listing to a different property whenever you want
Over $1M: Directly link to your listing.
Rate: $0.35 per click (billed at the end of the month)
Swap the listing to a different property whenever you want
Featured real estate agent
Rates for real estate agent - featured | |||||||||
Price for 3 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 30 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$239.46 | $0.007 | $7.00 | $862.07 | $0.006 | $6.30 | $1,556.51 | $0.005 | $4.55 | 99.09% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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Featured professional, business, or product
Ideal for therapists, dentists, handymen, personal trainers, and more. Get a dedicated feature to connect with local clients.
“When I started my own private practice, I didn’t know the first thing about advertising. Luke was always eager to explain things, to offer suggestions, and I could tell he is passionate about helping others be successful.”
Hilary Norris LCSW, therapist
Rates for featured professional (great for therapists, handymen, etc.) | |||||||||
Price for 3 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 30 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$410.51 | $0.012 | $12.00 | $1,477.83 | $0.011 | $10.80 | $2,668.30 | $0.008 | $7.80 | 98.44% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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VERY POPULAR: Get added to our list of vetted professionals
This is a branding play to cement your business as the go-to resource for your specialty, with thousands of readers seeing your name and business info every single day. It’s also a way to do that more inexpensively than practically any other option in Raleigh.
Again, a daily newsletter like ours is all about trust, trust, trust. People allow us in their inbox every day and keep opening and clicking because they trust our recommendations. That’s not like a billboard or postcard where it’s purely pay-to-play. Instead, people know that Raleigh.com has their best interests in mind, so you’ll not only be in their line of sight daily but you’ll also be associated with the Raleigh.com brand they deeply trust.
Note: This is a sponsored list but you still need to qualify with great reviews or other stunning credentials. We reject unqualified businesses from this list frequently.
Here’s what it looks like:
Save Hours of Searching—These Vetted Pros Are Ready to Improve Your LifeWhen you need to get things done (the right way, and fast), you don’t have time to read endless reviews. We’ve done that for you. These leading local service professionals have earned their stellar reputations and are ready to help you simplify your life. Call them and tell them we sent you!* ✔️ Dentist: Russo DDS has 1,500+ Google reviews and a 4.9-star rating—trusted by families all over Raleigh for exceptional dental care. ✔️ Handyman: Ace Handyman Services Greater Triangle and Johnston County has 900+ Google reviews and a 4.9-star rating—because quality craftsmanship matters. ✔️ HVAC Services: Air Experts—Raleigh’s go-to HVAC specialists with 7,300+ Google reviews and a 4.9-star rating. Don’t wait for the next heatwave! ✔️ Laser Hair Removal: BodyLase Med Spa has nearly 900 Google reviews and a 4.9-star rating for expert laser hair removal. Book your glow-up today! ✔️ Massage Therapist: Lorena Luca Spa & Skin Clinic boasts 460+ Google reviews and a 4.8-star rating—because you deserve to relax. ✔️ Mortgage Broker: Erika Fonseca - Oak City Lending (NMLS #2679761) has 15 Google reviews, all 5.0 stars. Get the best home loan options with a pro who truly cares! ✔️ Therapist: Elizabeth Tatum, LCMHC has 5.0 stars and 30+ Google reviews for compassionate, effective therapy. Take care of your mental wellness with one of Raleigh’s best. ✔️ Wealth Advisor: Capitol Financial has 25+ Google reviews and a 4.9-star rating for expert financial planning. Your future self will thank you. |
Rates for vetted professional (bulleted list for branding) - personal injury attorney | |||||||||
Price for 30 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 60 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 90 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$3,420.90 | $0.010 | $10.00 | $6,157.62 | $0.009 | $9.00 | $6,670.76 | $0.007 | $6.50 | 98.70% |
Rates for vetted professionals (bulleted list for branding)—cosmetic surgeons, wealth advisors, home remodelers, orthodontists, lawyers (other than personal injury attorneys; they have different rates) | |||||||||
Price for 30 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 60 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 90 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$1,710.45 | $0.005 | $5.00 | $3,078.81 | $0.005 | $4.50 | $3,335.38 | $0.003 | $3.25 | 99.35% |
Rates for vetted professionals (bulleted list for branding)—dentists, HVAC installers, Botox providers, mortgage brokers, laser hair removal technicians, auto mechanics, therapists | |||||||||
Price for 30 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 60 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 90 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$855.23 | $0.003 | $2.50 | $1,539.41 | $0.002 | $2.25 | $1,667.69 | $0.002 | $1.63 | 99.68% |
Rates for vetted professionals (bulleted list for branding)—massage therapists, handymen, personal finance coaches, photographers, babysitters | |||||||||
Price for 30 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 60 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 90 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$342.09 | $0.001 | $1.00 | $615.76 | $0.001 | $0.90 | $667.08 | $0.001 | $0.65 | 99.87% |
Vetted professional ads run consecutively for the length of time you select above. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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“Foodie Find” (Instagram spotlight)
This is a great way to drive people to your restaurant without discounting. Raleigh.com’s newsletter will feature an Instagram post of one of your dishes, putting your restaurant, café, or food business in front of hungry Raleighites.
Rates for "Foodie Find" (Instagram spotlight) | |||||||||
Price for 3 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 6 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$171.05 | $0.005 | $5.00 | $307.88 | $0.005 | $4.50 | $444.72 | $0.003 | $3.25 | 99.35% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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“Local Vocals” (live music promotions)
This Week: Get the word out about your upcoming gig.
Plan ahead: Promote a major concert happening in the coming months.
Rates for live music announcement - venue has under 200 seats | |||||||||
Price for one mailing to 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 6 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$79.82 | $0.007 | $7.00 | $431.03 | $0.006 | $6.30 | $622.60 | $0.005 | $4.55 | 99.09% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
Rates for live music announcement - venue has over 200 seats | |||||||||
Price for one mailing to 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 6 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$171.05 | $0.015 | $15.00 | $923.64 | $0.014 | $13.50 | $1,334.15 | $0.010 | $9.75 | 98.05% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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Garage sale
Make sure Raleigh knows about your sale. We'll feature it in the newsletter so you get more foot traffic.
Rates for garage sale | |||||||||
Price for one mailing to at least 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 2 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 3 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$57.02 | $0.005 | $5.00 | $102.63 | $0.005 | $4.50 | $111.18 | $0.003 | $3.25 | 99.35% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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“The Hookup” (commercial links)
A collection of commercial links featured at the bottom of our newsletter—perfect for businesses looking for subtle but steady exposure.
Rates for "The Hookup" - commercial links at bottom | |||||||||
Price for 30 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 60 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 90 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$2,052.54 | $0.006 | $6.00 | $3,694.57 | $0.005 | $5.40 | $4,002.45 | $0.004 | $3.90 | 99.22% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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“Oak City Job Openings” (promote your job opportunity)
Looking to fill a position? Get your job listing in front of Raleigh’s most engaged locals. Whether you need to hire fast or attract top talent, we’ll feature your opportunity in our newsletter, ensuring it reaches the right candidates.
Rates for featuring a job - top slot | |||||||||
Price for one mailing to 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 6 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$91.22 | $0.008 | $8.00 | $492.61 | $0.007 | $7.20 | $711.55 | $0.005 | $5.20 | 98.96% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
Rates for featuring a job - bottom slot | |||||||||
Price for one mailing to 11,403 people | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 6 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | Package of 12 mailings to at least 11,403 people each time | Cost to email one person one time | Cost to email 1,000 people one time (your CPM) | For comparison, it costs about $500 to send postcards to 1,000 people. How much cheaper are we? |
$79.82 | $0.007 | $7.00 | $431.03 | $0.006 | $6.30 | $622.60 | $0.005 | $4.55 | 99.09% |
Packages of multiple mailings can be used over six months. You’ll (1) get the above discount for buying in bulk and you'll (2) lock in today's rates, even though we're growing at 60ish people a day.
Our newsletters, containing your links, also appear on our website. Those links will stay live as long as our site is live.
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Contact Advertise@Raleigh.com when you’re ready to proceed (or to ask questions).
Important: We’re growing at about 120 subscribers a day, so these rates will continue to go up. If you’re on the fence about advertising, the best thing you can do is purchase a package of 12 mailings (credits are used over six months). Why? (1) We’ll grow substantially over that time period but you’ll have locked in today’s rates, saving tons of money and (2) we provide built-in repeat advertiser discounts so you save a bundle even if our size stays the same.