LISA SIRLIN-HALL

MARKETING/UX COPYWRITER

COPY EDITOR

Linkedin Profile: https://linkedin.com/in/LisaSirlinHall

Marketing copywriter, copy editor, and content manager for entertainment, consumer products, and the video game industry. I speak B2B, B2C, and D2C. Formerly with Netflix, Electronic Arts, Fox, and MGA Entertainment. I’m an expert at LLM prompting and editing, skilled at leading teams, and a project management pro, because even creatives need to be on track, on time, and within budget.

Bonus? A design degree from Otis, plus mad Adobe Photoshop and Google Workplace skills. I also have a firm grasp of AI and digital tools, and a great can-do attitude. I'm Figma-friendly and always ready to learn new technologies.

EXPERIENCE

Senior Copywriter / Copy Editor

Xsolla, Inc.

2020 - Present

As a digital B2B marketing copywriter for the leading provider of video game industry business solutions, I not only provided UX writing, web content, B2B and B2C campaigns, copy editing, creative direction, and content strategy for integrated marketing and product marketing teams, but also refined processes and policies for the copy team’s creative workflow. This included setting trackable metrics and KPIs, and mentoring other writers to help set standards for LLM AI usage.

Contributions:

● 130% more leads globally, year-over-year

● 110% YTY growth of website page views

• Authored a template library for use across all formats and channels

● Increase in avg. email open rates to 55%

● 25% more social media engagement

● Created two branding and copy guides

Content Manager

Netflix

2008 -2016

As a Content Manager at Netflix, I wrote product (film, television) marketing content, contributing to a 40% engagement bump. I directed localization efforts to raise the visibility of foreign titles with US audiences. In addition, I mentored new and remote copywriters and prioritized projects and assignments.

Notable: Asked to join a stealth narrative content team tasked with scripting edgy, uniquely quirky entertainment product marketing copy for Netflix’s title recommendation system across multiple platforms, including mobile, web, and game console.

Executive Producer

Animax Entertainment

2009 - 2010

I managed creative projects, content strategy, and copywriting for an award-winning digital entertainment studio and MTV production partner.

Director, Digital Content

MGA Entertainment

2007 - 2008

Led an in-house digital content agency across multiple brands for this top-tier toy manufacturer and children’s entertainment company: Extensive hands-on copywriting, copy editing, and long-form content for website, packaging, D2C consumer email campaigns, and social media. Supervised and mentored internal and external teams of writers, visual designers, localization experts, producers, production artists, and front-end coders.

Copywriter, Copy Editor (freelance)

2001 - Present

Digital content strategy and UX copywriting. Focus: writing compelling copy, creative direction, content strategy, production, and team/project management for consumer brands, retail/e-commerce, toys and entertainment, and video games.

Projects for: Turner Broadcasting, TrueCar, Capital One, Electronic Arts, Sapient, Chevron, Paramount Home Video, Gistartr, Amazon, Hanna-Barbera, Getty Museum, Locus Wine Consulting, Cartoon Network, Spin Master. Epson North America, Fox Broadcasting, Oral-B, Warner Brothers, Netflix, American Cancer Society, and Nestle.

EXPERTISE

Editorials, industry articles, marketing narrative, copywriting and copyediting, team leadership, content design, content strategy, branding, SEO, consumer products and brands, entertainment industry, retail, video game industry, online commerce, subscription and loyalty programs, internal communications, SME ghostwriting, B2C, B2B, D2C marketing, social media, AI, LLM prompt author, integrated marketing, video games industry, SaaS, advertising campaigns, Adobe Photoshop, Figma, Grammarly, Gemini, Google Workplace, Jira, Slack, ChatGPT. Ask me about the rest.

EDUCATION

Bachelor of Fine Arts, Communication Arts

Otis College of Art and Design