Dec. 1, 2017


Shift Your Shopping NH brings joy, and resilience, to NH communities

The first-ever statewide Shift Your Shopping NH holiday campaign reminds residents that a more relaxed and enjoyable holiday shopping season is one of the great traditions of the Granite State.  Local retailers, party purveyors, holiday decorators, farmers’ markets, cultural venues and more are inviting shoppers to “Buy Local and Build Community.” The message is timely—a new national survey that shows independent retailers are remaining competitive by providing personalized service, connection with community, product expertise, and unique experiences.

As national chains are declaring bankruptcy, malls are going dark, and e-commerce continues to grow, headlines have started referring to a “historic tipping point” for American retail. Reporting on this issue, however, has focused almost exclusively on national chains.

Independent businesses have largely been left out of this story, says Stacy Mitchell, co-director of the Institute for Local Self-Reliance, which gathered data from more than 850 independent retailers in 49 U.S. states for the new survey, on behalf of Advocates for Independent Business. The full findings are available at

ILSR notes that the survey’s findings include:

Shift Your Shopping NH is co-led by Monadnock Buy Local and Seacoast Local, who  have a decade-long history of drawing attention to the power of the local economy. This year, they’re partnering to invite like-minded organizations to grow the campaign across the Granite State. The campaign represents more than 2,000 businesses that add their own local flair, using Shift Your Shopping templates and graphics.

“We know Amazon can be convenient, but the holiday season is a great time to remember that local businesses deliver much more for our dollar,” says Jen Risley of Monadnock Buy Local.

Local retailers hire local people, pay local taxes, and source more goods locally. That means more jobs for New Hampshire. Buying local has an even greater impact during the holidays when many households are increasing their spending. Numerous studies show that every dollar spent at locally owned, independent businesses recirculates 2-4 times more in our community than a dollar spent elsewhere, creating a multiplier effect that grows jobs, philanthropy, profits, and a network of entrepreneurship.

“Going local offers a unique holiday experience enriched by community connection as well. Studies show a strong correlation between the percentage of small, locally owned firms and various indicators of personal and community health and vitality,” says Karen Marzloff of Seacoast Local.

About Shift Your Shopping NH

The website provides a gateway to resources from many community campaigns and includes easy-to-use graphics and activities that allow participating partners to spread the critical message easily where they live. Visit the site for for information on the campaign, partnering organizations, special events, and stories from Granite State communities making the shift in 2017. Shoppers can look for deals, Tweet and Instagram their adventures using the #ShiftYourShopping hashtag.

Partners across the state are businesses and organizations that understand the increased economic and community benefits that accrue when we spend dollars at locally owned, independent businesses. They also value programs and policies that build a local, green and fair economy rooted in the Granite State. Partners include New Hampshire Community Loan Fund, Northern Community Investment Corporation, NH Sustainable Energy Association, Vital Communities’ Local First Alliance (Upper Valley), White Mountain Independents, NH Made, NH Food Alliance, North Country Farmers Co-op, Hannah Grimes Center (Keene), Monadnock Food Co-op, Edible New Hampshire, The Monadnock Beat, Ash Hill Center for the Arts (Swanzey), Greater Peterborough Chamber of Commerce, Monadnock Arts Alive, Portsmouth Clippers Farm to School, Seacoast Growers’ Association, Farmers’ Market of Keene, and

About Seacoast Local and Monadnock Buy Local
Seacoast Local and Monadnock Buy Local are business-led, grassroots non-profit organizations that encourage people to “think local first” when it comes to their money and their time. They are among the co-founders of the national Shift Your Shopping for the Holidays campaign, in collaboration with national local economy leaders like The American Independent Business Alliance, the Business Alliance for Local Living Economies, The Institute for Local Self-Reliance and 150 local business organizations representing over 40,000 locally owned and independent businesses across North America.

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