Ditto Distribution

Pricing

UPC Barcode & ISRC Codes

Accepted Audio Formats

Release Pricing Model

Speed of Distribution

Stores

How They Pay

Handling Foreign Currency

Customer Service

Removal Policy

Can You Make Additions or Changes to Your Album?

Promotion

Stats

Youtube

Wrap Up


Pricing

Ditto distribution charges a flat annual fee for unlimited distribution that rises with the number of artists you plan on distributing music for:

# of Artists

Price

1 Artist

$19

2 Artists

$29

5 Artists

$69

UPC Barcode & ISRC Codes

You’re provided with free UPC and ISRC codes by Ditto. They also allow you to use your own UPC and ISRC codes if you already have them.

Accepted Audio Formats

Ditto accepts MP3s and WAV audio file formats.

Note - Mp3 files are compressed and you can’t upgrade to a higher quality file format from Mp3. This may cause a problem when it comes to platforms like Tidal that offer Lossless audio which requires file formats like WAV.


Speed of Distribution

Ditto states that it can have your music in stores anywhere from 3 days for iTunes to 2-3 weeks for streaming platforms like Spotify.

Note - Ditto provides Express service for some platforms like iTunes

Stores

Ditto covers all the major stores like iTunes, Amazon, Google Play, Spotify, Apple Music, etc. and quite a few others like Beatport, Shazam. It’s missing Gracenotes which I feel is an important audio processor and music engine and a few other stores I’d like them to send music.

Ditto Stores: 48

How They Pay

Ditto pays by Direct Deposit to your bank account and imposes a payment threshold of £25 pounds with a transaction fee of 3-5%. I’m not a fan of payment thresholds and that 3-5% transaction fee hurts my feelings.

iTunes sales are reported every 55 days so Jan. sales would be reported on the 25th of March. Streaming sales are traditionally reported about every 3 months from the date of sale.  

Transaction fee: 3-5%

Time: 7-10 days

Threshold: £25

Handling Foreign Currency

If you live outside of the UK Ditto will pay you in USD.

Customer Service

Ditto can be contacted by email.

Removal Policy

You can remove your release at anytime from your Ditto dashboard.

Can You Make Additions or Changes to Your Album?

Ditto allows you to make changes prior to your project being sent to stores. Once your release it sent to stores, you’ll have to remove it and re-upload as a new release. You can use the same ISRC and UPC codes to maintain the sales and streaming information.


Promotion

Ditto provides promotion primarily through additional services like their PR, and social media campaigns. They do maintain their own Spotify playlists which have pretty solid followings and consider all music distributed through them for placement on their internal playlists. Getting on one of their playlists would be a great look!

Stats

Ditto provides analytics and trending sales data in your Ditto dashboard. Analytics shows location and demographic information which helps a lot with marketing and touring. Their trending reports shows daily sales data for iTunes, Spotify, Amazon, and Google Play.

Youtube

Ditto provides Content ID which will find unauthorized uses of your music on Youtube, claim it, and pay you the ad revenue earned from the views. You can also use it to monetize your uploads if you don’t meet Youtube’s monetization threshold. Incredibly, Ditto does not take a percentage of what it collects from Youtube for you, 100% of your Youtube revenue is yours.

Participation in Ditto Content ID program requires a minimum of 40,000 Subscribers.


Extras

Facebook Monetization - No commission, you keep 100% of what you make from Facebook & Instagram.  

Music chart registration  - Get your project registered and set up so it can appear on UK and US charts like Billboard - Charges additional fees for this service.

Video distribution to VEVO - Ditto will create a VEVO artist channel - setup in 10 days. Video will go live in 48 hours if you already have a Vevo channel.

Price: $99 for the channel & one video | $29 per video after initial setup

Youtube Content ID - Monetize your Youtube videos and make money when other people upload videos with your music. Keep 100% of what you make from content ID. 40,000 Subscriber threshold for participation.

 

PR campaigns - Social Media Campaigns starting at: $349 - Get traffic sent to your social media profiles

PR Campaigns from: $1,699 - Get coverage in music blogs and magazines

UK Radio from: $2,199 - Get radio airplay on UK radio


Wrap Up

There’s a lot to like about Ditto. There’s the price which actually gives you unlimited distribution and allows you to keep 100% of your royalties for $19.99 per year. I say actually because sometimes that type of pricing is a cheap trick to attract artists’ attention but is so barebones there’s no real way it can be sufficient. They don’t charge extra for Youtube Content ID and they distribute to VEVO. You don’t really get any surprises from a pricing standpoint, it’s pretty straightforward which is great.

One major thing I love about them is that they maintain their own Spotify playlists and put effort into developing them. Getting your music on one of their playlists can have an impact on the Spotify algorithm by helping new fans find your music and associating you with other artists on the playlist. Their playlist don’t just feature music from artists that distribute through them, they feature everything from their own artists to indie and mainstream. It’s good to see because there’s a greater chance of you getting on their playlist than one of Spotify’s editorial playlists.

Ditto Playlist Stats:

New Music Mondays 14,402 Followers |The Indie Hit List 6,640 | Fresh Hip Hop 5,741 | Fresh Electro 5,422 | Fresh Chill 5,353

When you factor in the transaction fees of 3-5% of revenue, Ditto isn’t so affordable, especially when you’re making money. Their transaction fees can make them more expensive than Distrokid and Tunecore. There’s also the matter of the 40,000 Subscriber threshold for Content ID which leaves most artists out in the cold as far as Youtube monetization goes. All those things considered, there is also the matter of the negative reviews.

Now, the negative reviews mainly result from artists complaining about being booted for streaming fraud or copyright infringement. If you go into a prison and ask who’s innocent, almost everyone would raise their hand. That’s why I wouldn’t give too much consideration to those negative reviews. For me, it’s mainly about the transaction fees and the Youtube threshold.

Better options: Tunecore, Distrokid