77.19 Recycling

576. I’ve been recycling old writing too often lately instead of coming up with 3,000+ words of new material.

577. Begin with the end in mind.  You need to know where you are going so you can determine what you need to do now to get there.  Understand where you are now and take steps to move in the right direction for you.

578. Pick a career or side hustle you are passionate about.  Trading time for money in an area you hate is a waste of oxygen.  You can find out what you are passionate about quite easily.  If you won Powerball or Mega Millions, what would you do with your time and spend the money on?  I know that many people buy huge mansions and other property.  I would not.  I don’t want to own property now, and having more money doesn’t change that.  I wouldn’t mind a semi-permanent room at The Breakers, but even that would get old over time.  I love travel.  I love airports.  I love spas.

579. Another way to track your passions is looking at your browser history.  What sites do you visit?  Do you read political commentary or search for images of the latest fashions?  Do you check out foreign countries to visit or local restaurant menus?  There is no right answer, but you have to know what interests you instead of what some advertiser tells you to be interested in.

580. Take a look at the skills you have, the skills you might develop, and the tasks you hate doing.  I’ve had to take sales jobs at different times, but it’s not something I like.  I do well at the beginning when it’s new to me, but slack off when I learn the manipulation and underbelly of the company.  Working for money at a job you hate is the ultimate personal insult to your Buddha nature.  Exception:  I could sell certain products forever.  WD-40.  Wet naps.  Armor All.  And Chromebooks.

581. I think I’m fortunate that I don’t need McMansions or luxury cars.  I need a place to sleep and sometimes if the distance is long, mechanical transportation.  What it does, however, is make it difficult to put away FU money when taking care of your actual needs requires very little work.  A small recurring income can take you around the world if you are capable of living Peace Corps style, but not if your idea of slumming it is a four-star hotel instead of five.

582. When creating your side hustle, or determining your path for Walkabout Solopreneur, determine what this money can do for you, and how much you will need for your vision.  Some people want to save the world.  I would be happy if I could save myself from myself.  Sometimes you help the world, the environment, your family, and your fellow man, by simply being less of a burden.  If your cause is global warming, prove it.  Eat a plant based whole food vegan diet.  Animal agriculture releases more greenhouse gases into the atmosphere and solid wastes into the rivers and water supply than any other source, including all forms of transportation.  Become the expert at what you value in life.

583. People look for perks at their jobs, like paid time off, day care for children, maternity leave and more.  Create your own side hustle, and you determine your income and your benefits.  I personally work best between the hours of 3:00 am and 10:00 am.  The house is quiet.  A pot of coffee is made and ready to be consumed.  The animals do bug me at about 5:00 am for food.  When I need a break, I can clean up a bit and clear my head.  But it’s a schedule that makes me more productive, not a schedule that a boss or company set out for them.

584. By being on the computer all day except for “riding the rails” or walking to the gym, I am rediscovering all the digital tools and systems available to make my side hustle more profitable.  I love the learning.  What I do now is create notes and posts and articles immediately by outlining interesting content and adding my take on the issues.

585. For me, returning to the life of a PT is paramount.  I have boxed myself into some family and financial situations that will keep me in the U.S. until spring.  By working online, I can now travel freely.  

586. One thing you will need to do with digital WS is to protect your image and business reputation.  With Google, anyone can find out just about anything about you, especially if you are a heavy user of social media.  If you cheat some, anti-scam sites will blast you - whether you really did anything wrong or not.  When offices are virtual, reality takes a back seat.  What you should do on occasion is to Google your own name occasionally, or subscribe to an investigation type site to check to see if their mistakes in your credit reports.  I remember seeing young men who thought it was okay to have some gangster sounding email address on the resumes they submitted to big companies.  Companies are looking for ways to exclude you, not hire you or do business, but to protect themselves.

587. One thing I haven’t done lately is work on my LinkedIn profile.  It’s a way to keep a short resume online and maybe find some work, but I like it better to connect with old business friends.

588. For WS, the Internet has leveled the playing field.  Your digital footprint can equal that of a major corporation, at least in theory.  Your cute cat video can go viral on YouTube.  In theory.  As solopreneurs, we do everything ourselves.  Build websites.  Write for our blogs.  Market and develop traffic.  Send out emails.  Monitor a Facebook Group.  Everything.  And it’s okay - at the beginning.  Why?  You have to know each part of your business and marketing to be able to outsource or automate.

589. One area I’ve fallen behind on is SEO.  It’s boring.  Even with free tools like the Yoast plugin, it’s boring.  Wordpress takes care of a great deal of SEO naturally whether its tags, snippets, backlinks, or pings.  But optimizing metatags can be a huge benefit for the little guy who is not buying his place in the organic SERPs.

590. Even dorks like Al Gore called the Internet the Information Superhighway.  Some good it does you if the surfers don’t know you exist.  It’s harder than ever to rise above the online noise with millions of blogs and hundreds of million social media accounts cluttering the web.  You don’t need to drive masses of traffic to your website, just a good number of the right type of visitors who can benefit from your business.

591. People need to be able to find you quickly. We all want instant gratification.  And why not?  While you have to build trust before visitors will buy, Amazon has taken the sting out of online purchases.  You can sign up for their Associate Program, and build an online store, and let Amazon do all the work.  Commissions suck, but if you are an expert is some physical products, you can direct your readers to Amazon to make a purchase.  The trust factor for Amazon is as high as a retailer can get.  You can even set up a deal where Amazon will distribute your own physical products that you price however you want.  And of course, Kindle is taking over publishing.  For a new author, there may be no better way to distribute your book.

592. I’m trying to develop skills to help local businesses market themselves online.  Everyone needs customers, not likes.  A website is only as good as the traffic it gets.  Paying for traffic only works for large companies with more money than sense.  The only reason to have a website is to generate traffic and leads, or to divert phone calls away from your employees by doing customer service online.  You don’t want people calling you up for your office hours or exact address.  Waste of time.

593. When a visitor comes to your site, you want to jack up their interest, have a great landing page, and start building a relationship.  That relationship and trust is vital for all business you will do.

594. Remember the old days when you had morning and evening newspapers.  For television, you had three choices, but really only one - Walter Cronkite.  And that’s the way it was.  Now, we are bombarded with news and non-stop ads.  24/7 cable news.  Infomercials.  Facebook.  Instagram.  YouTube.  Twitter.  The amount of time people have to focus on your content or message is limited.  You had better make it count.

595. I need to work on two areas of all of my blogs - home page and about page.  Mine are too boring.  I need to grab people by the short and curlies.  

596. People will do business with those they know and like and trust.  I know for a fact that I will purchase shiny objects on JVZoo from John Zakaria, who reviews and sells the best Internet marketing tools.  I would rather buy from him than use my own affiliate link.  Why?  If you purchase from him, he gives you dozens of products free that would take you hours and hours to find on your own.  Private bonus.  The total value is way beyond whatever you could make selling the FE product.  But John has good reviews without hype, and he always delivers his bonuses as promised.  Even if you never buy from him, you should read one of his reviews and see his template for creating content and how you might adjust his techniques to fit your products or services.

597. Most businesses need more unique, useful content.  Who really has so much content that visitors say damn, I need to click on a cute cat video instead of solving my problem?  Content has to be coordinated with social media and email marketing.  The old phrase “content is king” still applies, but it’s really good content is king.  The content you create tells your story, introduces your business to potential customers, and makes people want to open their wallets and do business with you, not your competitors.

598. For RawLBDs, I need to create an organization where the ladies promote articles written by native English speakers and even write for bricks-and-mortar businesses and manage their social media and reputations.  First, I need to jack up my own efforts.

599. Content drives your overall success online.  That’s why WS starts with building out an authority blog in your niche before doing much else.  Wordpress is the way to go for solopreneurs because it is infinitely customizable and has a short learning curve.  

600. Social media marketing is a grind.  I know we all want instant results - even at the gym - but life doesn’t work that way.  To become the most decorated and medaled athlete in Olympic history, you have to workout like Michael Phelps.  There is no shortcut.  No automation.  If so, everyone would do it.  You have to maintain your training regimen and work through the pain.

601. Now that you know you have to create content, make it interesting content.  Even routine businesses can be interesting to outsiders.  Get out of your own head and into the customer’s.  What is a problem or pain that you can solve?  

602. I keep having restarts on my plans for a total IBM* Reboot.  Like New Year’s Resolutions, when you set hard goals without room for evaluation and tweaking, they will most likely fail.  That said, I know I will make some ridiculous goals for myself for the next 77 days.  My problems hinge on bullshitting around all day instead of knocking out books, posts, and articles.

603. As an IBM* (Introvert Boomer Male), I am dedicated to maximizing my health, wealth, and relationships while enjoying life.  Before the end of 2019, I will return to the life of perpetual travel.  My “goal” is to be on the road by my birthday - September 14th.  I’m laying my plans online to give me social media accountability.  I have started many reboots without success, and I’m getting too near the end of life to keep giving up..

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604. Like many people, I suffer from best laid plans syndrome.  Most people limit it to New Year’s Resolutions, but I prefer starting on my birthday as my fiscal year.  I am giving myself until my next fiscal year begins to clean up my blood sugar, get back to walking and the gym, and to create an online recurring income.  Therein lies the problem.  Too many goals.  The problem is the list.  Each of these objectives are hurt by not concentrating on one objective.  One thing.  Without creating a full-time recurring income, I cannot pursue perpetual travel except on a Peace Corps subsistence level.  My one big thing for 77 days will be to master affiliate marketing.

605. I find myself in a situation where I am a less than adequate caregiver.  My time gets usurped by the needs of others.  What this means for me is that I am shifting my most productive work hours to early morning.  As long as I awake sometime between 3:30 a.m. and 5:30 a.m., I can muster 3 to 5 hours of work time without being interrupted.  Most corporations get about a 5-6 hours of actual production each day out of employees.  I plan to have that under my belt way before lunch.  This way, no matter what life throws at me, it’s already been a good day.

606. I do a ton of reading in local bookstores - Barnes and Noble and Books-a-Million.  I consider them the public libraries.  (I do have coffee to pay “rent” on the books I scan.)   A number of recent reads focus on the one thing that should guide your life.   Multitasking does not work, and dreaming about 10 major goals is like chasing 10 rabbits at one time.  You won’t catch any.

607. My life theme is to become a perpetual traveler again.  My preferred lifestyle is waking up in a new city every few days.  With any luck, there’s a new woman waking up with me.  The one thing this requires is a full-time online income.  You need to be able to work from anywhere in the world with a wifi connection.  Another priority is building a recurring income with a membership site of my own, or as an affiliate promoting membership sites of others.  Or both.  Any health and relationship goals are not ignored, but without the income, those are severely hampered.

608. Streams of Income That Appeal to Me:

1. affiliate marketing

2. article marketing

3. review sites

4. blogging

5. writing books

6. list marketing

7. membership sites

609. Developing full-time anywhere, anytime income usually requires multiple streams of income, but I need to develop them one at a time to not lose focus.  Also, if you want to be a blogger, you have to monetize with selling your own products or those of others.  I’m not saying don’t develop multiple streams, but just develop additional streams for now as needed to contribute to the main job.

610. Technically, you don’t need a list to sell affiliate products, but a stupid mistake is to not create a list from day one.  You don’t have to sell anything until you are ready.  What you do is find like-minded fellow travelers to share information in your niche.  I have been creating too many blogs and not developing what needs to be my personal focus:  iPerpetualTraveler  That one blog should be enough to keep me busy forever.  For the next 77 days, I will put my other blogs on curated growth so they don’t go stale.

611. Affiliate marketing is the ideal way to start your journey to perpetual travel.  Eventually, you want to create your own products - books and membership sites - to gain control over your own destiny.  But you want to learn online marketing by promoting other people’s goods and services.  Make your mistakes on someone else’s dime.

612. Knowing what to do is important.  Knowing what not to do is maybe even more important.  What I should avoid:

1. creating unrealistic “hard” goals that concentrate on results instead of the process

2. not including breaks and fun in the routine

613. For example, as a writer, I would sometime put a minimum target of writing 2,000 words per day minimum.  Some days, it’s not going to happen.  Suddenly, you’re a “failure” instead of missing an artificial number.  If instead, your goal is to improve your main blog or website every day, you will keep the search engines coming back to index the changes.

614. “A word Cultural Marxists use a lot lately is diversity. “We’ve got to have diversity.” No, we don’t have to have diversity. There’s zero logical or moral reason why every room should have a quota of blacks, Hispanics, LGBT’s, women, or whatever. It’s extremely stupid to have people qualify for something based upon accidental characteristics. It encourages them to view themselves not as individuals, but members of a group. So it actually foments class warfare.” ~ https://www.lewrockwell.com/2017/05/nick-giambruno/civilizational-plague/

615. Starting with immigration reform in 1965, the U.S. began limiting immigration to a certain number from each country to foster diversity.  I’m not sure why the diverse nation on earth needed more diversity.

616. AAI (Anytime Anywhere Income) for IBMs* (Introvert Boomer Males) differs from the mainstream entrepreneurial climate in the world today.  From Internet marketing to writing to reputation management, IBMs* are particularly suited to crush it financially from behind the scenes.  What it will take is an absolute commitment to master the skills to make a full time income online.

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617. Many IBMs* are now retired.