2019 Ecsite Conference Pushing boundaries
Pre-conference: Experience design in practice 4 June 2019
PRE-CONFERENCE
EXPERIENCE DESIGN IN PRACTICE
TUESDAY 4 JUN 2019 | 9h00 - 18h00
ABSTRACT
Interactivity has always been part of the science centre's DNA and is now common in museums. However, it doesn't necessarily take into consideration visitors' emotional journey. The concept of experience design recently gained prominence in the museum field. It privileges emotions and focuses on the quality, enjoyment, relevance and transformative power of the visitor experience.
In this full-day workshop we will cover the principles of experience design. Participants will use well-defined methodologies (e.g. creating user personas, defining motivation matrices and users’ journey maps, etc…) to create experiences for an exhibition of Experimentarium. Experts will cover topics related to experience design like the importance of co-creation and visitors’ evaluation, the pros and cons of fun, how to create intergenerational experiences and space as a way of influencing the visitor’s mood.
LOCATION: Technology Workshop 1+2
SPEAKERS
Inês Montalvão, exhibition developer and content designer, Heureka - The Finnish Science Centre, Helsinki, Finland
Mariana Cardoso, experience and concept designer, Toyno – space experience design studio, Lisbon, Portugal
Poul Kattler, exhibition developer, Experimentarium, Copenhagen, Denmark
Rui Quinta, partner and strategist, Toyno – space experience design studio, Lisbon, Portugal
Suzy Antoniw, exhibitions and interpretation manager, The Natural History Museum, London, United Kingdom
Time | Duration | Session | Speaker/moderator |
9h00 | 15 min | Welcome Get to know each other - speakers and participants will briefly introduce each other and write their names on stickers. Presentation of the programme | Rui Quinta |
9h15 | 35 min | Exercise 1 - Sharing experiences Sharing and clustering remarkable museum experiences What makes a museum experience remarkable? Participants will share remarkable museum experiences and cluster them around key words. As a group we will discuss what makes a good experience in a museum/science centre. | Mariana Cardoso |
9h50 | 10 min | Flash talk 1: What makes a memorable experience? Conclusions of exercise 1. What is experience design and how is it different from interaction and UX design? | Rui Quinta |
10h00 | 10 min | The challenge Issuing the challenge to the group: create a new experience for an Exhibition in Experimentarium. Presenting the challenges and wishes for the exhibition. | Poul Kattler |
10h10 | 15 min | Flash talk 2: Who are we designing for/with? In this talk we will approach the concept of co-creation and the creative power of “doing together”. Ines will focus on memorable, meaningful, transformative experiences and their impact on visitors. This topic will be developed by introducing visitor´s motivation categories (based in Falk’s work). | Inês Montalvão |
10h25 | 35 min | Exercise 2: creating personas We will present tools to define user models and use them to identify visitor profiles. In groups, participants will create fictional characters (personas) that represent user models and define their personality, interests and motivations, | Inês Montalvão |
11h00 | 30 min | Coffee break | |
11h30 | 30 min | Visit to the exhibition Brief presentation of the exhibition Focused observation of the exhibition - looking through the eyes of the users. | Poul Kattler Museum explainers |
12h00 | 15 min | Flash talk 3: The importance of visitor research Suzy will focus on the impact of visitor research on exhibition design.The Natural History Museum in London is committed to putting the visitors at the heart of everything we do – but what does this really mean in exhibition development practise? Using examples from new permanent galleries, temporary exhibitions and ongoing gallery improvements they will explore the impact visitor testing has had on the Museum from gauging enabling us to assess basic understanding of exhibition concepts and language through to play testing interactive exhibits. | Suzy Antoniw |
12h15 | 30 min | Exercise 3: Matching needs and motivations Defining the needs and motivations of Exploratorium for the exhibitions. Defining the needs and motivations of the users. Relevance checking: matching needs and motivations in a matrix. Defining the tone of the experience. | To be defined |
12h45 | 15 min | Flash talk 4: Taylor made vs one-size-fits-all exhibitions The speaker will focus his/her presentation on inclusion and physical, intelectual and social accessibility. | To be defined |
13h00 | 15 min | Flash talk 5: Pros and cons of fun Poul Kattler will share practical examples of how fun can also be relevant in combination with the leaning aspects. We will hear about user involvement and full scale mock-ups for both a huge exhibit about global logistic/transport and with the PULS exhibition about physical exercise which is both fun and social! | Poul Kattler |
13h15 | 1h15 | Lunch | |
14h30 | 15 min | Flash talk 6: Influence engagement flow during the visit A space is built from materials, but it is made of people. In this talk Mariana will present space as an inducer of behaviours, emotions and narratives. | Mariana Cardoso |
14h45 | 1h15 | Exercise 4: storyboard and mood curves Presenting ideation tools. Flash ideation of experiences. Creating storyboards of the experiences. Designing mood curves and engagement flows. | Mariana Cardoso |
16h00 | 30 min | Coffee break | |
16h30 | 1h15 | Sharing results Each group will present their experiences to the participants and to the Experimentarium Creative Team. | All |
17h45 | 15 min | Conclusions and evaluation of the workshop Feedback from Experimentarium Creative Team. Feedback from participants. Filling the evaluation forms. | Rui Quinta |