Email Ghostwriter Responsible For Generating $5.4 Million In Revenue For His Clients
And Driving As Much As 67.39% Of Total Revenue From His Counterintuitive Email Approach
Reveals His “Backwards” Email Deliverability Secrets In His Brand New Service…
The Email Deliverability Doctor Promises To Fix Your Deliverability Problems & Double (Or Even Triple) Your Investment By Beating Gmail At Their Own Game
“After working with clients in various industries, including perhaps the most antagonistic industry in Gmail’s eyes, and following the advice from Google themselves as well as so-called deliverability experts… I can confidently say that following the ‘expert’ advice is a surefire way to put your deliverability, and thus, your business, on life alert!” “My latest service, The Email Deliverability Doctor, is a simple and counterintuitive method to improve deliverability, ratchet up engagement, and send your revenue soaring—and for the first time ever, I’m offering this service to one or two special businesses.” | |
My fiance and I in Mexico, a trip paid for with superior email deliverability |
Howdy friend,
If you’re stuck in the Spam or Promotions folder, are tired of your email marketing platform warning you about your “poor” deliverability, or want to as much as double (or even triple) the sales your business makes from your email copy… while eliminating a lot of the stress, frustration, and overwhelm you feel because of your email marketing strategy, then this letter will show you how.
My name is John Brandt, aka The Email Deliverability Doctor. For the past five years, I’ve served as a “behind-the-scenes” email ghostwriter for several companies in the health and wellness space (which, in many ways, is Gmail’s born enemy), driving over $9 million dollars in revenue in total all the while maintaining decent deliverability.
But around a year after Apple unleashed their new privacy measures in iOS regarding email (and other similar email service providers, ESPs, had time to catch up), my deliverability for each of my clients got, well,
Suspiciously Worse!
Or so I thought.
Here’s what I mean:
A paradigm shift happened around this time. Yes, ESPs were stepping up their security measures across the board. But the reason my clients and every other brand was tricked into thinking their deliverability was poor was because email marketing platforms started to become extra concerned about deliverability. Perhaps too concerned. Obsessive even.
And this fixation on deliverability caused them to focus on the wrong things, and thus, they developed the wrong things that innocently sabotaged deliverability for all of their customers.
During this time, everybody was obsessed about email deliverability. Myself included.
And this is where I made my first, of several, silly—well, I’d call them silly if they didn’t destroy so much revenue—mistakes…
There are 3 mistakes I made - and you probably made them too (because, again, everybody made these mistakes):
Silly mistake #1: Listening to the email marketing platforms
What I wished I realized—and to be frank, what I should have realized—is that the decline in my clients’ deliverability did not happen immediately after the iOS 15 update. It didn’t even happen after every other software had time to catch up to Apple either.
No.
You can trace back the decline in deliverability not to these industry-shattering updates, but to the reaction they caused. Particularly by email marketing platforms—like Klaviyo, MailChimp, Active Champaign, Infusionsoft, and basically every other platform that allows you to send marketing emails (by the way, all “marketing emails” mean in this context is emails that go out to more than one person opposed to just one person).
Y’see, the software updates stirred up the entire industry. And every email marketing platform wanted to protect their deliverability (because almost every platform groups their customers into shared IP addresses that all the customers share in one way or another).
And so, they decided to get proactive. But the trouble was, and still is:
Their Best Practices For Deliverability
Actually Damage Your Deliverability!
Now, I don’t want to absolve email marketing platforms of all blame. They still deserve a piece of the blame pie for some of the innocent-sounding, but deliverability-destroying “best practices” they shilled to their customers like:
Do me a quick favor right now: If you’ve set up a Sunset flow - go check to see if it’s resulting in anything positive for your business… because I’d guess, like my clients’ I’ve set this up for, it’s not doing anything positive for your business.
Why?
Well, this automated flow sounds good in theory, but it relies on open rates being trackable and accurate—and the truth is that they’re just not. This is partly due to the privacy updates made in iOS15, Android software, etc. and also due to the rise of alternative ESPs that emphasize privacy and don’t track opens. In fact, it’s been long known that Android software does not track opens at all—so, if someone opens your email on an Android phone, you’ll never know they opened it. Conversely, the exact opposite also happens on other softwares, like Outlook for example. Outlook “opens” almost every single email sent to its servers even when the human on the other end of your email did not actually open it.
Moral of this short side story?
Open rates aren’t honest, accurate, or trackable. And any flows (or segments) built off of opens will have gaps.
On a similar note:
When you get “in trouble,” with these big platforms, they try to convince you that it’s considered a best practice to only send emails to people who opened in the last 30 days. But again, this misses the point…
Open Rates Aren’t Reliable!
More:
Having images, especially too many images or too big of images, in your emails throws this even more out-of-whack, making an already-unreliable vanity metric even more unreliable.
And one last point on this subtopic to “round” out this section:
Quick story:
A few years ago, one of my clients switched email platforms from Optimizely to Klaviyo.
Klaviyo isn’t the best email marketing platform, but it’s leagues above Optimizely (which pivoted and I don’t even know if they still offer email marketing). Migrating from one platform to another is a massive project filled with several booby traps that, if you’re unaware of them, will tank your email deliverability. It’s a very delicate process that requires the utmost attention-to-detail.
Anyway…
As I was moving automations from one platform to another, I decided to ask Klaviyo’s team a simple question. Here’s the context: I use a specific tactic in a specific automation that’s been proven to provide a solid “lift” to overall email deliverability. But when I got inside Klaviyo, it looked like they didn’t even track for this metric like Optimizely did.
And so, I asked them about tracking this metric (which, again, I know from years of experience that this improves deliverability). Well, when I asked them about the metric, they told me, point blank, “we don’t even track that metric because it’s not important to deliverability.”
Only problem is, it was and always will be important to deliverability. It’s even considered a “best practice” now… but I knew this tactic improved deliverability for two or three years BEFORE it became a “best practice”—and the support rep basically laughed in my face for suggesting such a brute tactic.
(This foreshadows a more lethal problem: Email marketing platforms don’t fundamentally understand how to think like Gmail—that’s why I was right years ago about this tactic, several years before most even considered it a “best practice.” More on thinking like Gmail later…)
Moving on…
Silly mistake #2: Listening to the deliverability gurus who focused on cheap tricks and hacks
“Wait - Mr. Deliverability Doctor, didn’t you just say you used a hack in some automated flows? And now you’re saying that using ‘hacks’ is considered bad?”
First of all, that’s Dr. to ya.
Second, let me explain:
Yes, I did use a “hack” to improve deliverability years before the world realized it was important for deliverability. But I used it strategically. And the gurus I’m talking about in this section are NOT thinking strategically, they’re thinking tactically.
There’s a massive difference between the two—but that’s a story for another day.
Anyway, as I was worried about deliverability, I reached out to a few software tools and gurus.
One company literally carbon copied another company (if that tells you anything about this particular cesspool of an industry).
Another company engaged in high-pressure sales tactics to make my client and me pay them an absurd amount of money for little to no real work.
But both companies (and even some of the software I used during this time) didn't offer long-term deliverability cures. They offered short-term band-aids that could’ve made our deliverability even worse than the “decent” rating I already gave it.
Alas, we did not move forward with any of them, so I can’t say for certain.
But from my 30,000 foot view, I call rubbish.
Why?
Because, once again, all the services and deliverability gurus and experts were focused on tactics. Little tips and tricks that may or may not boost deliverability. Fundamentally, they didn’t learn how to think like Gmail. They figured out a short-term hack that, in all likelihood, will have devastating consequences when the Gmail’s of the world “catch on.”
Let me take a quick side step to share another story about SEO—but I promise it’ll make sense in the context of email deliverability, especially when it comes to Gmail (the #1 ESP) because Google owns Gmail. And Google is the #1 search engine.
When I first started working with one client in particular, the year was 2019. And his business was in bad shape. 100,000 people on his list, but he never got higher than 10% open rates—and much, much worse was that his sales had been steadily declining (and almost going kaput completely) since 2015—until the time I reached out.
So, what happened in 2015 that threatened my client’s business?
Short answer: Google, well, googled, which means…
Google changed their algorithm for search engine optimization—and my client went from getting 100,000 monthly visits to fewer than 15,000!
I don’t know the exact particulars about their algorithm change. It could’ve been the end of keyword stuffing or it could’ve been something else. That doesn’t matter. What matters is this:
With the flick of da wrist,
Google pummeled my clients’ traffic
and threatened his business!
And this is what will happen to these deliverability gurus who use cheap tricks (like keyword stuffing was for SEO) to “hack” Gmail. Google doesn’t like this—and they shouldn’t. They could technically be liable for insidious things sent from their servers—even if they didn’t know about it. Take “pron” for example (purposely misspelled). One reason why I advise against using images is because computers cannot read images. If they could, CAPTCHA wouldn’t work. And so, this is the first example of how to think like Gmail.
Despite every email marketing platform offering an endless amount of heavily-designed, image-based templates (and dupe brands who don’t understand email marketing and think that silly templates like these work to drive sales and revenue)... Gmail does not like images because they can’t be 100% certain that your image isn’t hiding pron or hate speech or some other terribly evil thing—because they could be liable. Now, they probably have one of the best legal teams as far as corporations go… but this is the mindset in which Gmail approaches their ESP.
More:
Besides these specific examples and stories I’ve shared, the other problem with so-called deliverability experts and gurus is the same problem haunting the email marketing platforms:
Nobody actually knows the best practices—and many of the best practices touted in articles and by gurus are not only wrong, but are backwards and can hurt the very thing you’re trying to improve!
That’s the bad news.
The good news?
The entire problem in the deliverability industry stems from a fundamental misunderstanding of how to think like Gmail.
And would you look at that, that leads me beautifully into my final mistake:
Silly mistake #3: Not thinking like Gmail
The biggest mistake I made in this whole deliverability scandal is this:
Our revenue got mollywhopped when I was following all the email deliverability best practices!
Remember how I told you about the client who moved from Optimizely to Klaviyo?
Well, since before we moved to Klaviyo, and in the three years since using Klaviyo, we never had a month where my broadcast emails and automations didn’t account for at least $100,000. It was always variable, yes. Sometimes it went far past $100,000 in 30 days. And other times it barely scratched $100,000 in 30 days.
But there was a stretch of 24, 36, or even 42 months—I don’t remember the specific number, and this weird metric isn’t easy to find in Klaviyo—of making at least 6 figures just from one marketing channel: Email marketing.
But around the time that email platforms overreacted to deliverability updates, for the first time in several years, my emails and automations didn’t clear $100,000 in a 30-day period.
The first month we made a bit over $90,000. Not the goal, but not terribly under it either.
But then the next month, revenue declined to about $80,000 or so.
And the following month?
We capped out at only $74,000 or so from Klaviyo!
This was an urgent matter for me and my client. I typically drive 60 to 65 percent of the entire business’s monthly revenue with my email strategy. And out of the blue, email marketing became 24% less effective!
I was worried about my relationship with my client. He was worried about how he’d have enough profit left over to cover payroll (he’d been able to hire people in this time even though in 2019, it was just me, him, and his wife). And Klaviyo was worried our deliverability was going down the tubes.
But the ironic part is…
Nothing else changed in the email strategy - well, except one thing: My strict adherence to following deliverability “best practices.”
Long story short:
Turns out, the exact best practices I was following to “improve” deliverability were sabotaging our revenue—and actually hurting our deliverability!
This was quite the shock.
And it was at that moment, I asked myself a simple question: “What if everybody is wrong about email deliverability?”
And that led me on a deep rabbit chase where I discovered what actually matters for deliverability… why thinking like Gmail is the single most reliable way to improve your deliverability… and how terribly wrong every email marketing platform and email deliverability expert and guru are…
Once I started ignoring Klaviyo’s weird notifications about poor deliverability, stopped obsessing over so-called “best practices” (more like “worst practices,” amirite?), and returned to my counterintuitive strategy that created a multi-year streak of generating 6 figures from email alone, something weird happened:
My clients’ revenue started to tick up and up and up.
That $74k month quickly became a $96k month. Then a $124k month. And, as I write this, in the last 30 days that same client has generated $113k from email—and his overall business is even healthier (and bigger).
Here’s proof:
In other words…
Best part?
That’s being generous.
I’m intentionally downplaying how much revenue we lost and how much we gained because I can’t guarantee certain percentage increases because every business, list, and offer are wildly different.
But I want to show you what’s possible when you follow my counterintuitive approach to email deliverability.
The big secret here is simple: Thinking like Gmail gives you superior email deliverability that makes your competitors SEETHE as they follow best practices that destroy their deliverability (and overall customer experience) a little more each day.
Now, here’s the thing…
If you’re having deliverability issues too, I know how you feel. I’ve literally been in your shoes, scratching and clawing with every email to follow every best practice only to worsen deliverability.
And before you read one more word, let me make something crystal clear:
I’m not a so-called email deliverability expert—but that’s the point.
I’m a doctor, yes. But not an expert.
The difference?
I actually write and send emails to make my money. In my client-facing business and my personal business as well. I’ve written, and sent, and profited from closer to 10,000 emails than not.
And so, no, I won’t regurgitate the best practices you could read for yourself with a quick Google search.
Instead, I’ve created a counterintuitive approach to email deliverability that I’ve proven—in several client accounts in several industries—works.
But it’s not cheap.
Especially up front.
But it is profitable, which means it’s an investment for your email deliverability, for your business, and for your most important marketing medium…
Now for the bad news:
Due to the nature of this offer, the commitment involved, and, frankly, the urgency in which this problem needs to be fixed…
I only have room to open up 2 spots this month.
Once they’re filled, that’s it. And I don’t know how quickly I will re-open new spots—it could be by next month… it could be in six months… or it could be next year.
So, if deliverability is an urgent issue for you that threatens the very livelihood of your business, I urge you to strongly consider the offer in front of you.
Here are a few examples of why my Email Deliverability Doctor service is unlike any service you’ve ever used or considered:
And perhaps the most important “nugget” of all…
Let me expand on this one.
If there was a “root cause” of deliverability issues—that is, a root cause that goes beyond email marketing platform’s blatant ignorance about deliverability best practices, which should not be overlooked, but is still “downstream” from the real root cause—it would be this:
Gmail Plays By Their Own Rules
Google is notorious for being cryptic about their algorithms. This was proven in SEO circles decades ago. And if you think they somehow changed their mind when it comes to Gmail, I have a wonderful oceanfront house in Ohio to sell you.
Here’s what I mean:
You won’t find much helpful, actionable, or even accurate information in Google’s own documentation about “best practices for email deliverability.” They like to keep their secrets more concealed than giving them away for free to everyone. And it makes sense from their perspective. The last thing they want is someone creating a better experience than Gmail offers.
And they look at every morsel of every email campaign sent from their servers with this in mind!
This is why email marketing platforms are so over their skis about deliverability best practices. The truth is that they don’t know any better than you or I do.
But if you understand how Gmail thinks, on a fundamental level, it’s like taking…
The Red Pill in the Matrix!
For example, you can see that some so-called best practices—like tracking your open rates as one example in a long list of them—is the literal least of Gmail’s worries. In fact, their own documentation, which is already scant and cryptic, even admits that Gmail doesn't track opens. And yet, I dare you to find an email deliverability so-called best practice that doesn’t emphasize open rates as being one of the, if not, THE most important metric for improving email deliverability.
Yes, it’s THAT bad.
The industry was so unprepared, was so clutched to their pearls, when it comes to open rates (which always have been and always will be too inaccurate to reliably track) that any guru, blog post, or helpdesk how-to article claiming to know “best practices” for email deliverability ain’t nothing more than…
The Blind Leading The Blind!
That is, in many ways, why the entire industry as a whole has been desperately searching for real answers that actually improve deliverability. Not only are the so-called experts on the matter dangerously ignorant, but many of their so-called best practices are more like:
“Worst Practices”
Because following them leads to…
And, of course, a bunch of other not-as-serious, downstream negative effects to your email marketing strategy.
Some of the more insidious of these downstream negative effects include:
But, the good news is, my Email Deliverability Doctor service can not only cancel out the insidious effects, but also unlock the following benefits:
Let's chat about this last point:
The fact of the matter is that your deliverability is not fully in your control. In fact, there’s an inevitable problem any brand looking to improve their deliverability has to deal with.
You don’t make the rules, Gmail does.
And since you must play by Gmail’s rules… they are the largest ESP around, with 1.8 billion active users, who receive more than 121 billion emails each and every day… there’s no getting around this fact. (This is why short-term tactics and band-aids that try to “game” Gmail are always short-lived and can cause more damage than they solve.)
And since you must play by Gmail’s rules… I figured I’d let you in on a little secret about Gmail:
Only 60% of your deliverability is in your control—and Gmail and your email marketing platform control the other 40%.
That probably sounds like less control than you’d like, and it is. But 60% is still a bigger piece of the overall pie than ESPs or EMPs (email marketing platforms) have. Just knowing the battleground you’re actually competing on is more helpful than any “deliverability best practices” article you stumble upon. In fact, just by reading this far down into this sales letter already means, by its very nature…
That You Know More About Email Deliverability
Than The So-Called Experts Do!
But I say that to qualify what I’m about to say…
You see, since only 60% of this is within your control, it’s completely possible that you can do everything right and still have less-than-stellar deliverability because Gmail’s 40% can be too much to conquer.
And since my Email Deliverability Doctor service is not cheap or a short-term investment, I want to be completely transparent with you.
More:
Since this is a brand-new service that I created just a few days ago, I also, obviously, don’t have any testimonials or “proof” besides my raw experience of needing to send profitable emails for my clients to put food on my table, fund my elopement, and pay all my bills. And, of course, the credibility I’ve built up to this point in the letter, which, in my biased, but correct opinion, proves that I know what I’m talking about.
If you’re okay with that, keep reading…
The Email Deliverability Doctor is a service, not a course, a book, a guide, or some half-baked theory.
Here’s what you get when you sign up for Email Deliverability Doctor:
✅ Inbox Health Diagnosis (audit of current issues)
✅ Email Platform Migration (if deemed eligible by my deliverability audit)
✅ “Deliverability Buster” Plan (my counterintuitive, custom deliverability strategy)
✅ Implementation & Monitoring (to get to and maintain superior deliverability)
✅ “Profit First” Revenue Acceleration (to leverage your improved deliverability to drive your bottom line)
The result?
You will beat Gmail at their own game—without playing by their rules.
Your business can grow by as much as 264% (*).
(*Results may vary and percentage increases are not guaranteed, but this is a real result from a real client.)
And you can enjoy the benefits that come from a life where your business grows, almost on autopilot, while you enjoy a life free of stress, worry, and overwhelm. Well, at least as far as your email marketing strategy is concerned.
So, how much of an investment is this service?
Due to the slow-changing nature of email deliverability (and the fact that it requires patience and consistent improvements to see long-term results), you must be willing to commit for at least three months.
(My hope is that we work much longer than that as results continue to grow over time, but there is a 3-month commitment minimum.)
Here’s what it costs:
Your initial investment is $10,000 per month for three months of service. If you’d like to pay it all at once, you can save $1,500 per month, bringing your total to $25,500.
If you can’t afford this steep investment, that’s okay. I can’t force you to act. But I can say with confidence that fixing your deliverability and optimizing your email strategy will bring this investment back to you many times over—if, and this is a big if, you have a proven offer.
That said, I do have a discount available, but it comes with a catch…
If you’d like an up-front discount in exchange for royalties, I can also offer this:
Your investment is $5,000 per month for three months of service with 20% royalties for revenue I generated.
You will get the exact same service with either option. It’s only a matter of how much you’re willing to invest up-front to fix your deliverability and revenue problems—for good.
There are no refunds and all sales are final.
That said… if, for any reason, my Email Deliverability Doctor service does not generate a positive return-on-investment for your business, I will promise to slave away on your account—for free, mind you—until we reach profitability. I don’t foresee a case where this would happen. But it’s there as a last-ditch guarantee if that helps you feel more comfortable about this admittedly large investment.
Then, after the 90-day “trial” period, we will decide if we should continue together or go our separate ways.
Now for the bad news…
I can only take on two new clients, max. And I may not accept your application.
Why?
Due to the complex nature of this offer, and the time required, I ask anyone interested to first fill out an application to make sure that this makes sense for your business. If I deem your business unqualified, then I will let you know, and you will not be able to continue with Email Deliverability Doctor at this time—but you’re welcome to apply again when I reopen spots.
If you want to fix your deliverability and start turning emails into predictable revenue, apply below:
Click Here To Apply To The Email Deliverability Doctor Service
(NOTE: There are no refunds and all sales are final)
But act fast—once these spots are filled, they’re gone.
And you might have to wait one month, six months, or even over a year for available spots to reopen.
Sincerely,
John Brandt
“The Email Deliverability Doctor”
PS - Besides everything you get with my done-for-you Email Deliverability Doctor service, which unlocks a surprising amount of revenue from email in addition to everything else mentioned above, to sweeten the deal for you, I’m also offering the following five bonuses for the first two clients whose application I accept:
Bonus #1: The Long, Exhaustive List Of Spam Triggering Words (And Alternative Words To Use Instead)
This is a simple and useful checklist of sorts to make sure you’re not using any words that could accidentally trigger an email landing in spam.
Bonus #2: The Secret to Beating Gmail at Their Own Game… Without Playing by Their Rules (PDF)
This helpful PDF trains your mind to think like a publisher instead of an author. It helps you understand how Gmail thinks, so you can understand how wrong the entire “email deliverability” industry is.
Some of the highlights include:
And much, much more is jam-packed into this simple, yet powerful guide.
Bonus #3: A free bottle of my favorite wine or bourbon to celebrate your decision (simply let me know whether you prefer red wine, white wine, or bourbon and I’ll send you a bottle after I accept your application and process your investment).
I’m American to my core, and, well, Americans have a specific way to celebrate: Copious amounts of alcohol.
And so, I thought I’d have a bit of fun with this bonus…
After I accept your application and process your investment, it’s time to celebrate the newfound freedom, revenue, and superior deliverability you’ll enjoy from each email I send.
(It could wind up generating as high as 60% of your bottom line revenue… I obviously can’t “guarantee” this will happen for your brand because every brand works with a different set of variables. But this is a real result I’ve gotten for a client using my Email Deliverability Doctor service.)
Just let me know whether you prefer red wine, white wine, or bourbon on your application, and upon being accepted, it’ll be shipped your way.
Bonus #4: Free tickets for any entertainment event you’re interested in.
Let me explain this last bullet…
One of the fundamental shifts made in modern life is the shift from the Information Age to the Entertainment Age. Everyone is bogged down and overwhelmed by the nonstop bombardment of information that comes from all angles: From articles about deliverability “worst” practices… to political virtue signaling… to celebrity gossip… to social media algorithms that prey on your addiction.
And so, I want you to actively embrace your newfound freedom you’ll experience as a result of joining my Email Deliverability Doctor service. That’s why I’m offering to buy two tickets for any entertainment event you’d like to attend: Concerts, sports games, comedy clubs, whatever tickles your fancy.
After the initial onboarding, I’ll ask you to look up events happening near you and buy your tickets for you.
There’s no time or cost limit of the event of your choice, either.
Bottom line:
In my (obviously biased…) opinion, my Email Deliverability Doctor service, while a steep initial investment, will pay itself back in droves. There’s no team or interns who will be working on your email strategy and implementation. I’m not an agency or a guru or a so-called deliverability expert.
Instead, you’ll be getting me, my seasoned expertise, and my years of experience of making brands’ email marketing strategy their single most profitable marketing channel.
Fill out your application below:
Click Here To Apply To The Email Deliverability Doctor Service
(NOTE: There are no refunds and all sales are final)
And act fast. I only have room for two clients. Once they’re filled, they’re gone.