How to make a Pitch

I. Structuring Your Pitch

Purpose of a Pitch

Communicate your idea clearly
Engage and persuade your audience
Gain support or approval

Types of Pitches

Elevator pitch (30-60 seconds)
Presentation pitch (5-10 minutes)

II. Preparing Your Pitch

Know Your Audience

Research your audience’s interests and needs
Tailor your pitch to resonate with them

Define Your Objective

What do you want to achieve with your pitch?
What action do you want your audience to take?

III. Structuring Your Pitch

Hook

Start with a compelling opening statement or question
Capture your audience’s attention immediately

Problem Statement

Define the problem your idea addresses
Use examples or statistics to illustrate the problem

Solution

Present your product or service as the solution
Explain how it works and what makes it unique

Market Opportunity

Describe who would benefit from your idea
Show evidence of interest or demand

Team

Introduce yourself and any team members
Highlight relevant skills and expertise

Call to Action

End with a clear, actionable request (e.g., support, approval, partnership)
Reinforce the urgency and importance of taking action