Fund the Fight helps Democratic town committees to raise funds. It embraces a person-to-person, major gifts model.
Fund the Fight is a 12-week process that guides local committees in:
- Developing an organizing strategy and plan
- Creating a budget that supports local investments to earn more votes
- Articulating the town committee’s vision and showing how it can be achieved
- Prioritizing Democratic households based on relationships
- Teaching volunteers how to invite people to make unprecedented local investments
- Coaching volunteers through the process to avoid common mistakes
- Aligning and measuring activities to reach financial targets
The approach is 100% person-to-person. This philosophy of engagement:
- Relies upon conversations – not letters or emails – to drive engagement
- Gives people the opportunity to ask questions in a private setting
- Makes it possible to invite people at varying levels, commensurate with capacity and commitment
- Raises more money and provides a better return on time invested than do event-based or passive fundraising
- Provides the added benefits of inspiring volunteerism and greater engagement
During Summer 2021, three towns – small, medium, and large – and red, purple, and blue – participated in the Fund the Fight pilot phase.
Each pilot town set a goal at least 10 times higher than any prior year’s fundraising. All three towns created plans for how to invest contributions. Some objectives include:
- List cleanup and voter registration
- Polling to inform issue framing
- Digital communications, including video production and ad placement on social media
- Traditional printing and postage
- Youth and community organizing
Combined, they raised over $40,000 to fund their efforts!
If your town committee is interested in participating in Fund the Fight’s next fundraising ‘flight’, please click here and type “Fund the Fight” in the subject line.