Highland Park Community Council

COMMUNICATION STRATEGY

  1. Statement of Purpose: The purpose of the Highland Park Community Council is to make sure every stakeholder in the community has access to the information they need to participate in the way they choose.

  1. Match Targeted Groups with Messages: 

Audience

Information about Development plans and Meetings

Fundraising

Organizational Info (e.g. finances, policies)

Research, “Big picture”

Community Perspectives

Community members

X

X

X

X

Board

X

X

X

X

X

Volunteers

X

X

Donors

X

X

X

Government

X

X

Partner agencies

X

X

Businesses

X

X

X


  1. List Methods of Outreach and Reasons for Use:

Methods of Outreach

Best Used for:

Target populations (if any)

Supporting Data (as available)

Text Messaging

Same-day reminders, action alerts

Board members, volunteers

Communication mode study by generation

Facebook Posts

Building community, status reports, publicizing events, news items and alerts, providing useful information

Retirees, parents, community members

Social Media Today blog post on Facebook trends

Highland Park List Serv

Building community, status reports, publicizing events, news items and alerts, providing useful information

Retirees, parents, community members

Next Door

Building community, status reports, publicizing events, news items and alerts, providing useful information

Retirees, parents, community members

Flyers

Building awareness, publicizing events

Newcomers, renters

Successful Community Outreach Strategies, Edition 3        

Emails

Business communications, updates, soliciting donations and volunteers

Board, volunteers, donors, government, partner agencies, businesses

Posters

Building awareness, publicizing events

Community members

Website

Status reports, providing useful information, publicizing events, soliciting donations and volunteers

Community members, volunteers, donors

Monthly newsletter

Building community, status reports, publicizing events, providing useful information, soliciting donations and volunteers

Postcards

Membership recruitment / renewals

Community members

  1. Identify how you will share your communication strategy: The Communications Strategy is a board document.  It will be discussed by the board as a whole and managed and implemented by the Communications Committee.  It will also be posted on our website.

  1.  Communication Plan

What

Key Messages / Purposes

Stakeholder Group(s)

How?

Board and Community Meeting notices

Build interest and attendance

Board, community members

Website for both; also list serv for community meeting notices

Board and Community Meeting minutes

Provide information

Board, community members, government

Website for both; also newsletter for community meeting minutes

Fundraising

Why they should support HPCC        

Community members, businesses

Email solicitations, postcards; social media, newslette4r

Events

Event information

Community members, businesses

Varies:  social media, posters, fliers, email, website, list serv

Membership

Build membership base

Community members, businesses

Email, postcards, tables at events, newsletter