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Welcome Email Sequence
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Email 1 of 4

To:

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Subject:

{{first.name}}, welcome to your easy zero waste journey!

Welcome to Summit Sustainable Goods!

Congratulations on your first step towards new habits of creating less waste! You’re in the right place. Our mailing list is a great way to learn more about how shopping impacts the environment each day. And, we’ll share innovative new products too!

It is easy to get lost in the ‘shoulds’ and ‘should nots’ of being eco-friendly.

Wouldn’t it be great to try something small? Take your journey step by step. Learn as you go.

Here at Summit Sustainable Goods, that’s what we’re all about.

Don’t know what zero waste is? We will teach you!

Want to try a shampoo bar or an eco-friendly candle? Let’s find one you’ll love!

Looking for new ways to cut waste at home? We can help you strategize!

Summit Sustainable Goods is about local, high-quality, environmentally-friendly products for people to learn new — big or small — habits.

I’m excited to be on this adventure with you.

Glad to know you,

Carrie, Founder

Summit Sustainable Goods

PS - Watch for another email from me. I’ll tell you a little more about who we are and how easy zero waste can be.


Email 2 of 4

To:

{{new.email.subscriber}}

Subject:

Check out your invitation to guilt-free shopping

What if you could shop for yourself and your home without guilt? (What if you could also shop for gifts, too, knowing you’re doing good for the planet?!?)

Summit Sustainable Goods is all about being guilt-free. We’re also judgment free! And, landfill-free! (Not completely, but like you — we’re working on it.)

Trying to be eco-friendly or living with zero waste can be intimidating in some spaces. It can feel exclusive or even pushy. However, Summit Sustainable Goods is about keeping it easy, one small change at a time.

As the founder of Summit Sustainable Goods, I know what it’s like to try and jump through the hoops of sustainable shopping. It can even feel like you're inevitably falling short. In fact, trying to do things ‘the right way,’ is what led me to start my own business. Today I work on being authentic and doing what I can for the environment when I can.

How is Summit Sustainable Goods guilt-free shopping?

First, I invite you to simply do what you can!

Second, I do all the hard work for you. We sell products that are locally sourced (whenever possible). And, we sell products packaged with materials that can be recycled or composted.

Simply buying from us eliminates the questions of guilt…

✔️Is my lip-balm packaged in single-use plastic? Nope!

✔️Does my dish soap contain harsh contaminants? Never!

✔️Will you shame me for trying just one product? That’s a negative!

✔️Will I feel good shopping for myself, my home, and my friends? Yep!

Each day we make choices that impact our planet, and we’re excited you’ve chosen guilt-free Summit Sustainable Goods.

One choice at a time,

Carrie, Founder

Summit Sustainable Goods

PS - Watch for my next email to learn more about where to find us online.


Email 3 of 4

To:

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Subject:

Hey {{first.name}}, want sustainability to be easier? Me too!

Have you ever tried to start a new habit and had someone tell you that you were doing it wrong?

Me too!

The industry for green, sustainable products is notorious for this. I’ve shopped in stores to find a plastic-free replacement and left feeling intimidated about all the changes possible in my home. I left worried I spent too much. I was anxious about trying the new items. And, I wasn’t sure if I even wanted what I had bought.

Summit Sustainable Goods is intimidation free. And, we want each little shift in your life to be easy. Our customers love leaving confident about what they bought.

One way we help you know what you want to buy is through small, easy-to-manage tips and support. The best way to find new information and be in conversation with us is through our social media and website Or, let’s be in conversation together via email! We want to inspire your next zero waste step.

We share new products hitting our shelves. Have you considered refillable face wash?

We make sure to share where our next pop-up is. Will we be close to you and in your neighborhood this weekend?

Sometimes we share creative ideas for being more gentle on the planet. Did you know using soap without unregulated palm oil makes a huge difference?

And, we always share support for each of you trying to make a difference.

Our goal is intimidation-free shopping and a lively celebration of your zero waste journey.

We are excited you’re a part of the Summit Sustainable Goods family! Let’s learn and grow together.

Keeping this easy,

Carrie, Founder

Summit Sustainable Goods

PS - Follow us on Instagram for simple tips and tricks!


Email 4 of 4

To:

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Subject:

Sustainable living - and the environmental benefits - are one click away!

What if you could help save the planet with the smallest of steps?

Over the last few weeks, I’ve introduced you to Summit Sustainable Goods. I’ve shared bits of my story, where you can find us online, and how you can learn more about living sustainably and intimidation-free. I am passionate about my products and my mission.

But, at the end of the day, it boils down to you and me wanting to make the planet a better place one luffa or reusable paper towel at a time.

Summit Sustainable Goods is a resource for you to do just this. We make zero waste living simple, easy, and one click away. You can confidently make purchases knowing that packaging for the items is zero waste, and I work to make the whole company as eco-friendly as possible!

Summit Sustainable Goods…

✓ simple

✓ easy

✓ intimidation-free

✓ good for the environment

Shop now to start your next zero waste habit today!

Working for Mother Earth,

Carrie, Founder

Summit Sustainable Goods

PS - We’re so glad you’re taking this journey with us! Use promo code XXXXXXXXXXX at checkout to get 10% off your first purchase.