ENGAGING STORIES AND GOING LIVE INSTAGRAM
The Facts (Keep it Short and Sweet)
Close: (Ask them to engage/find out more)
Kristin F. Simmons Digital Marketing & Visual Storyteller KristinSimmons.com
US Phone 1-207.205.3707 Kristin.F.Simmons@gmail.com
B. SHARE USER GENERATED CONTENT
Share what is referred to as “User Generated Content” (guest photos and posts) in your Instagram Feed & Stories. Use a company specific hashtag and encourage visitors to tag you so that you can easily access their content.
IF YOU CHOOSE TO REPOST -Make sure to give credit and celebrate the fact that your customers are acting as ambassadors. It’s easy and a sample looks like this:
“We loved what you posted on Instagram. We are so happy you enjoyed your stay. We would like to share it with our users and credit you and your account. Would you be comfortable if we shared it on our Facebook page? Please contact us at firstname.lastname@example.org.” And then post away dear friends!
C. INSTAGRAM STORIES - The Rule of THREE
Stories are THE MOST engaging when you post in sets of three.
Choose a story | Think of your three talking points | Add Tags & Location | Plan it then POST it!
Now get out your phone and let’s practice! Use apps like CANVA or Adobe Spark to create polished looking story posts.