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Media Information


31 August 2018, Goodwood

As the world’s leading luxury brand, Rolls-Royce Motor Cars is best placed to understand and harness the many different possibilities of luxury for its influential clients. Throughout history the power brokers and history makers have negotiated some of the most historical agreements in confidence thanks to the ‘luxury of privacy’ afforded to them by the rear compartment of a Rolls-Royce.

In this spirit, Rolls-Royce announced at the 2018 Chengdu Motor Show today the introduction of the ‘Privacy Suite’ for the new Extended Wheelbase Phantom; an innovation that provides unrivalled levels of privacy and luxury.

As it has over the past 90 years, Phantom today stands as the most celebrated luxury item in the world. Its legend compels the world’s most influential and enigmatic individuals – men and women who demand the ‘luxury of privacy’ wherever they travel. Expressing a deep understanding of this requirement, the marque has created the Privacy Suite, balancing function and luxury without compromising the space and comfort of rear passengers.  

Rolls-Royce has once again demonstrated the link between luxury and technology with the integration of Electrochromatic Glass, allowing front and rear cabins to be visually separated at the touch of a button. The rear occupant is offered the option to see through the glass and on to the road ahead or to instantly transform the glass to opaque, providing a highly sophisticated and absolute level of privacy.

The Privacy Suite also represents a leap forward in sound absorption in a motor car that is already hailed as the quietest in the world, delivering the highest possible levels of acoustic insulation. A frequency-specific compound inhibits the transmission of conversations in the rear cabin to the front cabin, yet a fully integrated Intercom System allows communication on demand. Controlled by the rear passenger, the Intercom System can be used to open a direct line to the driver at the press of a button whilst the driver is able to ‘call’ the rear occupants, who can choose to answer or reject the communication.

In addition, a large aperture controlled solely by the rear passenger allows documents or other objects to be easily passed between the front and rear cabins. When open, the aperture is discretely illuminated to ensure passengers are satisfied with the nature of the documents or objects before they receive them.

A Bespoke Rear Theatre Entertainment system has also been integrated into the Privacy Suite, which includes two high definition 12-inch monitors linked to the motor car’s suite of fully connected software as well as an HDMI port that allows passengers to synchronise their highly secure personal devices. This complex execution of craftsmanship and technology is deployed and controlled from the centre console and, combined with Starlight Headliner and Bespoke Clock, creates a peerless ambience for passengers.

Rear Privacy Curtains have also been added allowing full closure of the side and rear window as well as Rear Privacy Glass, extending discretion when the curtains are open.

To view this truly Bespoke Phantom, Rolls-Royce invites members of the public to the Rolls-Royce stand HALL9 H918. From 31 August to 9 September 2018.

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Editors’ notes:

Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. Over 1800 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.

Further information:

You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub. You can also find the communications team at Rolls-Royce Motor Cars on Twitter and Instagram



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Richard Carter                 +44 (0) 1243 384060        richard.carter@rolls-roycemotorcars.com

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