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Carrie L. Gubsch

402.237.6616 • carriegubsch@gmail.com •Spokane, WA• portfolio: carriegubsch.com

Experience

Student Communications Coordinator

   San Jacinto College District • Houston, TX ▪ May 2020 to Present

  • Oversaw daily coordination of communications to 40,000 diverse learners across the student lifespan.
  • Transitioned student communications from [what they were before] to a CRM platform including [insert key accomplishment of the project that corresponds with job description].
  • Developed a multi-channel communication strategy and editorial calendar to engage student learners with accessible, engaging, and clear content across the student journey.
  • Increased email open rates by 16 percent through improving subject lines, A/B testing,  improved graphics, and segmentation.
  • Advised student affairs offices on the use of strategic content creation, newsletters, and social media strategy.

Strategic Communications Consultant and Content Creator

May 2014 to Present

  • Served as a website developer, social media content strategist, and communications consultant for pastors, churches, and faith-based content creators.
  • Collaborated with women and femme rostered leaders to create a viral social media strategy that reached nearly 100,000 people with one post around International Women's Day in 2020.
  • Served as freelance graphic designer for multiple publications, including Living Lutheran, Pacific Lutheran University, Nebraska Synod and more.
  • Managed social media accounts for St. Paul Area Synod Assembly in 2014, served as a speaker and educator for church leaders around social media in the Twin Cities area.

Digital Communications Coordinator

   Mosaic • Omaha, NE ▪ Jan. 2017 to Dec. 2019

  • Led a team that increased unique web visits, while creating a standardized digital communications strategy and policies across more than 35 agencies of an organization with $226 million in annual revenue.
  • Served as the primary manager of an on-time and on-budget website redesign that allowed Mosaic to better track key performance indicators, core business goals, and align with a new strategic vision, working collaboratively with every department in the organization.
  • Served as the primary architect of a 2017 social media and digital advocacy campaign that produced nearly 6,500 messages to elected officials from more than 1,500 advocates, with a 19% advocacy rate.

Communications Specialist

   Mosaic • Omaha, NE ▪ Oct. 2014 to Dec. 2016

  • Wrote and edited for print and digital communications including editorials for CEO, magazine articles, fundraising appeals, internal communications materials, blog posts, press releases, social media posts, and more.
  • Managed content and trained users for more than 40 social media accounts, doubling engagement and web traffic from social accounts annually.

Communications Coordinator

Christ the King Lutheran Church • New Brighton, MN ▪ 2011 to 2014

  • Served as the primary point of contact for all internal and external communications, responsible for proactively planning, organizing, designing, and executing all routine and special communications.
  • Ensured individual pieces and projects aligned with the church mission and vision.
  • Produced and edited videos, photography and more to support church outreach and ministry.

Reporter/Photographer

 Lake Chelan Mirror • Chelan, WA ▪ 2010-2011

  • Served as a reporter/photographer for a weekly newspaper.
  • Assisted with page design, social media management, and copyediting.

News Intern

 Lake Chelan Mirror • Chelan, WA ▪ 2009

Served as a news intern during the summer of 2009, covering the ELCA Youth Gathering and 2009 Churchwide Assembly.

Education

BACHELOR OF ARTS

IN COMMUNICATION

Pacific Lutheran University

Public Affairs minor

ASSOCIATE OF ARTS

Highline Community College

CERTIFICATIONS

Google Analytics Beginner Certificate - Google

Inclusive Teaching for Equitable Learning Certificate - ACUE (Association of College and University Educators)

ACUE

Church Service