2020-2021 Request for Proposals

United Way Community Impact Grants

United Way of Rome and Floyd County (UWRF) is pleased to announce the release of the Request for Proposals (RFP) for its 2020-2021 Community Impact Grants process. The RFP will cover the program period of January 1, 2020 - December 31, 2021. Grants will be awarded for a period of one year (January 1, 2020 - December 31, 2020), with the second year renewal based strictly on the availability of funds, program performance (outcomes) and compliance with the terms of the grant agreement.

UWRF is committed to creating lasting change with measurable improvements for people in need in Rome and Floyd County. As a convener, collaborator and catalyst for change, our vision is to create a thriving community where adults and children have access to our Focus Areas: Education, Financial Stability & Health, the building blocks to self-sufficiency and a high quality of life. While our community has responded to critical obstacles to these Focus Areas with unprecedented generosity, challenges persist and more local residents continue to be held in the cycle of poverty. Our organization has therefore shifted from one that exists solely to raise funds for a variety of good causes toward a more focused, strategic convener of community change.

Our vision is achieved primarily through partnerships with high performing local organizations providing programs that align with our Strategic Priorities. UWRF seeks a balance of qualitative and quantitative results and works to achieve a combination of funding that will ensure community results and achieved outcomes. All applicants must address their impact in one or more of UWRF’s Focus Areas (Education, Financial Stability, and Health) and achieve measurable results that demonstrate this effort to be eligible for funding.

UWRF’s Community Investment Grants are awarded through an open, transparent, and competitive process that convenes community members to maximize local impact of community resources. The objective is to identify and prioritize programs that can best contribute to achieving the community’s goal of reducing poverty.

Eligibility for Funding & Types of Grants

To be eligible to apply for a UWRF grant, a program must:

UWRF does NOT typically fund:

While these causes are important to the vibrance of our communities, they do not fit the focus of UWRF’s Community Impact work.

Types of grants awarded by UWRF:

  1. Community Impact Grants ($5000+): funds directed toward quality local United Way Funded Nonprofit Organization programs that benefit communities in Rome and Floyd County, as outlined in the Request for Proposals. Awards are a minimum of $5000, not to exceed 25% of an organization’s overall annual budget. Funding is granted to Nonprofit Organizations through a competitive application process. An Organization is designated a United Way Funded Partner when a grant award is accepted and a Memorandum of Agreement is signed by the Organization and UWRF.

  1. Venture Grants ($250 - $4500): designed to provide funding for specified priority impact areas, new programs, or innovations to an existing program. They are granted on a one-time basis with no commitment for continued support. The limit to the request is $5000, unless otherwise specified in the RFP, and may not exceed 25% of an organization’s overall annual budget. Awarded organizations are not subject to the terms of the MOA. Current Funded Partners are eligible to apply. Specific guidelines & Requests for Proposals for Venture Grants will be released separately as opportunities become available. They may be released for open application or by invitation only. Venture Grants will be evaluated and processed separately from the Community Impact Grants allocations review process.

United Way of Rome & Floyd County’s 2020-2021 Investment Priorities

Focus Areas

Impact Areas

Programming Needs


  1. Middle Grades Success

  1. Middle Grades Mentoring

Academic and social supports for middle school students in low to moderate income families; out of school learning opportunities; medical and dental services within schools; mental health services within schools; nutrition education; family support and engagement.

Recruiting and engaging mentors for students; raising post-secondary education and career exposure; connecting youth (especially low-socioeconomic minorities) to caring adult mentors.

Financial Stability

  1. Financial Independence

  1. Homelessness & Affordable Housing        

Access to financial coaching, benefits education and enrollment, housing counseling, entrepreneurship assistance, and budget and credit counseling for low to moderate income individuals.

Helping individuals gain access to permanent housing and wrap-around services.


  1. Healthy Eating & Active Living

  1. Basic Needs Support

Access to healthier food choices for children and families; nutrition education; physical activity and education; and youth obesity prevention in low to moderate income schools/communities.

Emergency and basic needs supports for individuals and families, including clothing, food, shelter, rent and utility assistance; access to prescription assistance, primary medical, dental, vision and mental health care.

Funding Guidelines for Grants Awarded for 2020-2021

Program Outcomes

UWRF recognizes the importance of collecting and utilizing data for use in articulating how the work you do translates into a valuable return on investment and impact in our communities. The following is a list of suggested program outcomes. All applicants are required to report on number of unduplicated individuals to be served by the grant award. All applicants are required to select and report on a minimum of six (6) Outcome measures in the Program Area that you are requesting funds. The reporting requirements are as follows:

  1. Three (3) measures corresponding with the area for which you are applying should come from the list below. Applicants are encouraged to report as many additional measures listed as data supports.
  2. Acknowledging that you may already collect data and report on other outcome measures not included here, you may report up to three (3) additional measures of your own.

Program/Impact Areas

United Way Outcomes


  • Middle Grades


  • Mentoring

  1. # students who improved math grades
  2. # students who improved English grades
  3. # students with decreased unexcused absences or suspensions
  4. # students promoted to the next grade level on time
  5. # families connected to ongoing supports
  6. # students engaged in structured after-school activity
  7. # parents/caring adults engaged with students
  1. Time spent reading to students/
  2. Time spent helping with homework
  3. Number of mentoring relationships

Financial Stability:

  • Financial


  1. # individuals who increased savings
  2. # individuals who completed financial education
  3. # individuals who created or maintained a budget
  4. # individuals who gained recognized skills or credentials
  5. # increase in job retention or placement rate
  6. # individuals securing reliable transportation source or acquiring vehicle

Financial Stability:

  • Homelessness & Affordable Housing
  1. # of households obtaining safe shelter, supportive or transitional housing
  2. # households who obtained permanent affordable housing
  3. # households who avoided eviction or foreclosure
  4. # individuals educated on housing rights/how to secure permanent housing
  5. # individuals who purchased a home
  6. # individuals who received mortgage assistance


  • Healthy Eating/Active Living:
  1. # individuals who increased participation in physical fitness activities

(specify # Adolescents and # Adults)

  1. # individuals utilizing a recreational center for healthy activity/exercise
  2. # individuals increasing participation in nutrition education classes/activities

(specify # Adolescents and # Adults)

  1. # individuals who utilized farmers or mobile markets for healthy food
  2. # individuals meeting USDA/HHS recommended daily serving requirement for fruit and vegetable consumption (5-9)
  3. # individuals meeting the minimum HHS Physical Activity Guidelines

(specify # Adolescents (60 mins daily) and # Adults (150 minutes weekly)


  • Basic Needs Support
  1. # of households who received emergency financial assistance
  1. Rental/Mortgage
  2. Utility
  1. # of households who received emergency food assistance
  1. Number of meals and/or days of groceries provided

  1. # of individuals who received prescription assistance, primary medical, dental, vision or mental health services (specify # Students and # Adults)
  2. Number of individuals enrolled in food assistance program (SNAP, etc)
  3. Number of individuals who enrolled in medical insurance
  1. Children (Please specify program)
  2. Adults (Please specify program)
  1. Number of individuals who utilized an alternative place for health care, other than an emergency room, when they are sick or in need of advice about their health

Application Process

  1. Review UWRF’s Request for Proposals to ensure your program(s) align(s) with our Strategic Priorities (outlined on pages 2-3)
  2. Submit a mandatory Letter of Intent (LOI) via email by August 2, 2019, according to UWRF LOI Guidelines.
  3. Organizations may expect a response via email to LOI submissions by close of business August 16, 2019. Approved requests will receive and be invited to submit a grant application. All Organizations have the opportunity to request feedback on their LOI and future opportunities with UWRF.  
  4. Solicited applications will be accepted via email until 5 pm September 20, 2019.

Application & Awards Timeline

June 30, 2019

☛ RFP published, including LOI Guidelines

August 2, 2019

☛ LOI submission Deadline (5 pm) via email

☛ UW responds by August 16 (5 pm) via email

August 16, 2019

☛ Grant application emailed to approved Organizations

August 20 (9-10am) & August 23 (1-2pm)

☛ Grant Information Sessions, United Way office,

    14 John Davenport Drive, Rome, GA

September 20, 2019

☛ Completed Grant Applications due (5 pm) via email

September 30, 2019

☛ CIT Appointments set with Organizations

October 1 - November 30, 2019

☛ Community Impact Grant Review Process

November 1, 2019

☛ Organizations present program proposals to full CIT*

    *Participation in this opportunity is optional

By November 30, 2019

☛ Award recommendations approved by UWRF Board

☛ Organizations notified

January 15, 2019

☛ Funded Partner Training Breakfast

☛ First Allocation Checks Presented

Grant Review Process

A Community Impact Team (CIT) comprised of engaged and knowledgeable volunteer community members who live and work in our community and are familiar with the needs of the community will take into account the unique assets and needs in each community and evaluate all programs and their applications.

CIT members are recruited from across Rome and Floyd County to ensure a thorough understanding of local needs and representation from all communities served by UWRF. CIT members are thoroughly vetted for any conflicts of interest and may not be employed by any Organization or program seeking UWRF funding. Each CIT member spends time vetting and identifying the programs that best align with our work in Education, Financial Stability, & Health. A list of each campaign’s CIT members will be made public on the UWRF website.

Programs are evaluated for their alignment with UWRF Community Impact goals, financial and organizational management, collaboration with other organizations, capacity to achieve projected goals, ability to show measurable results, and the resources it takes to obtain those results. A CIT member will do a site visit of each applicant Organization. A representative from each applicant program will also be given the opportunity to answer questions and make a brief presentation to the CIT during the review process. The CIT will make funding recommendations to UWRF’s Board of Directors, who will make the final decision on grant awards.

Due to 2019 significant UWRF organizational, grants process and partnership agreement changes, all Organizations will be considered new applicants for the 2020-2021 application process. For subsequent RFP’s, 2020-2021 funded United Way Partner Nonprofit Organizations may expect to be evaluated on additional measures, including compliance with annual MOA, pursuit of supplemental funding sources, delivery of promised results, and support of the UWRF partnership.


For questions related to the RFP, LOI, and grant application, please contact Alli Mitchell, UWRF Executive Director, at alli@uwrome.org or 706-622-1990.

We at United Way of Rome & Floyd County appreciate your dedication, passion, leadership, and partnership in making Rome & Floyd County a place where Everyone Counts. United, we can make a difference in the lives of those who need us most and create a stronger community and brighter future for us all.

Thank You!