In research conducted by the USGA, 74% of golfers say pace is crucial to
their enjoyment and further shows that players are willing to pay up to 25%
more for an optimized, dedicated, 'fast' experience.
FastLane Golf gives golf courses the system and optimization tool kit to offer and manage dedicated FastLane Golf.
PLAY 18 HOLES IN 60 MINUTES FASTER THAN GOAL TIME
With tee-time slots for instant player attraction, at premium rates, courses can see an immediate ROI.
“Our players love it! We have a lot of dedicated golfers who prefer faster rounds, FastLane Golf is the perfect fit. It is easy to manage and generates extra revenue,” says Cassie Viljoen, General Manager at Royal Cape Golf Club.
Golfers are willing to pay a premium for a fast, great flow, no-hold-ups round of golf. While younger golfers are willing to pay a higher premium than older players with time being more important to them.
How it works
FastLane Golf gets set up on a course for two or more mornings a week. The system analyses optimal tee times, interval and goal times and provides a complete, turn-key package to be sold via tee sheets:
Golf courses and golfers can expect great benefits and a return on investment when golfers commit to playing more golf at the dedicated time. Operators can give dedicated faster players an experience that matches their expectations and charge a premium for the dedicated FastLane rounds.
Give players what they want and turn it into a revenue and profit centre.
Set up the rest of your field behind the FastLane golf slots for pace success.
FastLane Golf ROI
FastLane slots / mornings a week:
Tee times offered:
Premium at $50 / $70 regular green fee:
4 players per group x X tee times:
X FastLane slots per month:
Total FastLane Golf green fees per 8 months season:
Incl additional FastLane Golf premium revenue per 8 months season:
Profit after system cost: