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ABOUT THE MUSIC INDUSTRY DEVELOPMENT (MID) INVESTMENT PROGRAM

The Music Industry Development (MID) Investment Program is funded by the Department of Tourism, Heritage and Culture (THC) and is managed by Music·Musique NB. Launched in 1998, the program was created to support and foster the sound recording industry and increase the number of professional recordings produced in New Brunswick. Marketing, touring and showcasing components were later added to the program scope.

In 2018, the Province of New Brunswick invited Music·Musique NB (MNB) to act as stewards and managers of the MID Investment Program.

General Guidelines

Program Guidelines | 2026-2027

Other Useful Documents

Program Objectives

Program Intent

Music Industry Businesses and Organizations

Deadlines

Applicant Eligibility

Financial Investment

Application Process

Evaluation Criteria & Process

Offensive Or Abusive Material

Payment

Tax

Acknowledgments

Completion Report

Unfinished Projects

Translation

Additional Information

Contact

Component-specific Guidelines

Artist Development

Live Performance

Marketing

Showcase + Professional Development + Business Travel

Sound Recording

Completion Report Guidelines

General Considerations

Travel Expenses

Completion Report | Artist Development

Completion Report | Live Performance

Completion Report | Marketing

Completion Report | Showcase + Professional Development + Business Travel

Completion Report | Sound Recording

PROGRAM GUIDELINES | 2026-2027

This document contains important information about the criteria of the Music Industry Development (MID) Investment Program. This document will help in completing the application form correctly, ensuring that your application for financial investment is not disqualified.

In case of discrepancy between this document and the website, this version shall prevail.

OTHER USEFUL DOCUMENTS

SAMPLE FORMS (for information only, do not submit as an application)

PROGRAM OBJECTIVES

PROGRAM INTENT

The MID program aims to support projects that require financial investment and may not be feasible without program support. Applications are assessed in relation to the scope of the project, its financial structure, and its alignment with program objectives. Projects that demonstrate a clear role for MID support in enabling or strengthening the proposed activity may be prioritized.

MUSIC INDUSTRY BUSINESSES AND ORGANIZATIONS

Music industry businesses and organizations may be eligible for MID support when their primary mandate is music creation, presentation, education, or music industry development, and when the proposed activity is clearly project-based and aligned with program objectives.

Eligibility is determined based on both the nature of the business or organization and the purpose of the proposed activity.

Businesses and organizations whose core operations are centred on music (for example, music schools, publishers, or festival organizers) may be considered eligible when applying for support toward defined, non-operational projects such as branding, marketing initiatives, or other strategic activities.

The MID program does not support:

Businesses, organizations or venues for which music programming is incidental to their primary activity (for example, bars, restaurants, or hospitality venues) are not considered eligible solely on the basis that music is presented on a regular basis. In this context, incidental programming refers to situations where music is presented as a supplementary activity to a venue’s primary commercial operation rather than as the core mandate of the business, organization, or venue.

When in doubt, applicants are encouraged to contact the MID Team prior to submitting an application.

DEADLINES

Certain program components, including Live Performance and Showcase + Professional Development + Business Travel, operate on a rolling deadline. Applications may be submitted at any time while funding remains available. When program budgets are nearing their allocation limit or funds are nearly depleted, applications are reviewed in chronological order based on the time-stamped date they are submitted.

Once available funds are fully committed, no further applications will be approved for that component.

The deadlines for the 2026-2027 fiscal year (April 1 to March 31) are:

ARTIST DEVELOPMENT

LIVE PERFORMANCE

MARKETING

SHOWCASE + PROFESSIONAL DEVELOPMENT + BUSINESS TRAVEL

SOUND RECORDING 

APPLICANT ELIGIBILITY

GENERAL ELIGIBILITY

The Applicant must:

For groups, the majority of members must meet the above citizenship and residency criteria to be eligible.

New Brunswick residents who have been studying outside the province for more than two (2) years are not eligible to apply to the MID program.

If a business submits a project intended for an artist, the artist in question must meet the above citizenship and residency criteria to be eligible.

Cover bands and tribute projects are not eligible. Exceptions may be made for blues, classical, jazz or traditional repertoires. Please contact the MID Team prior to submitting an application.

Government Departments, public agencies or institutions, and public or private broadcasters are not eligible for MID investment. Not-for-profit organizations receiving funding from the Export and Market Access Program or any other Tourism, Heritage and Culture funding programs are not eligible for MID investment.

ELIGIBILITY FOR INTERNATIONAL PROJECTS

For live performance and showcasing projects taking place outside Canada, the Artist must meet all the following criteria:

FINANCIAL INVESTMENT

The Music Industry Development Investment program contributes up to 50% of eligible expenses for all components except for the Artist Development Component (75%). Eligible expenses incurred in the same fiscal year as the project (April 1 to March 31) can be included in the application budget. Airfare (economy-rate flights) expenses may be incurred in a different fiscal year, when applicable. Ex: Flights booked in February for a tour happening in June.

EXAMPLES OF ELIGIBLE AND INELIGIBLE EXPENSES

Though all of the eligibility criteria may be met, financial investment is not guaranteed or may be less than the amount requested. Components are subject to budget availability.

Applicants may submit multiple applications in the course of a fiscal year (April 1 to March 31), but only once per component per deadline. The maximum investment an Applicant may receive in a fiscal year for all components combined (excluding Sound Recording) is $20,000.

Applicants considered in default (e.g. outstanding Completion Reports from previous projects) cannot apply to any component of the MID program until the issue involving the default status is resolved with the MID Program Manager.

Projects approved in a fiscal year must be completed in the same fiscal year (April 1 to March 31). Failure to submit a Completion Report by the date stated in the project’s Investment Agreement could affect the final MID investment.

Investment Recipients under 18 years of age must submit a signed Parent or Legal Guardian Consent Form, prior to signing the Investment Agreement.

APPLICATION PROCESS

A fully completed Application Form, including all supporting information and applicable materials, is required. Incomplete applications or applications received after the deadline will not be accepted.

All applications are reviewed by the MID Program Team prior to the jury process.

EVALUATION CRITERIA & PROCESS

Please consult the Evaluation Guidelines for more information.

Decisions regarding all applications and completion reports will be communicated a maximum of twelve (12) weeks after the deadline.

If additional information or documentation is required to complete the review of an application, Music·Musique NB will notify the Applicant. If the requested information is not submitted, or the MID Program Manager has not been contacted, within ten (10) business days of the request, the application may be withdrawn from consideration.

OFFENSIVE OR ABUSIVE MATERIAL

Investment may be refused to projects featuring lyrics and/or artwork that contain illegal or offensive material, hate propaganda, obscenity or pornography, excessive or gratuitous violence, that denigrate an identifiable group, or that contain other illegal material as defined in the Criminal Code. A breach will put the Applicant in default and amounts previously received may have to be repaid.

PAYMENT

Once the application is approved and the Investment Agreement has been signed and returned to the MID Program Manager, 75% of the approved amount will be paid to the Applicant by direct deposit. The balance is paid upon approval of the Completion Report.

Payments are processed twice a month. Applicants are responsible for ensuring their direct deposit information is accurate and up to date in the MID platform.

TAX

Investment provided under the MID program can be taxable. No T4A tax receipt shall be issued. Please direct all tax-related inquiries to the Canada Revenue Agency (CRA).

ACKNOWLEDGMENTS

Investments recipients must acknowledge the support of the Province of New Brunswick and Music·Musique NB. Failure to do so could affect the final MID investment. Please consult the Logos and Acknowledgement Guidelines for more information.

COMPLETION REPORT

Successful Applicants are required to submit a Completion Report within thirty (30) days following the completion date specified on the application, or on the date agreed upon with the MID Program Manager. Please consult the Completion Report Guidelines for more information.

UNFINISHED PROJECTS

In the event that a project is cancelled or does not proceed after receiving investment, the Applicant is still required to submit a Completion Report. This report must include details of the work completed and any expenses incurred up to that point. Unused funds must be returned. Please contact the MID Program Manager to discuss arrangements.

TRANSLATION

Applications, Completion Reports, and other submitted material such as quotes, marketing plan, and any other documents related to a submitted application or Completion Report may be translated by Music·Musique NB into both official languages for the purposes of review, evaluation, and administration.

By submitting an application or a Completion Report, applicants acknowledge and consent to the translation of their materials if they are not originally provided in both official languages.

ADDITIONAL INFORMATION

Please ensure that you retain or save a copy of all submitted forms, attachments and emails received for your records.

Music·Musique NB staff and jurors reviewing and assessing applications and Completion Reports may request additional information to confirm budgets, expenses, eligibility, or project details, beyond what is originally requested or submitted. Applicants are required to provide this information upon request in order for the review or assessment process to proceed.

In the case of disagreement concerning the interpretation of policies and programs, Music·Musique NB and its Board of Directors reserves the right to the final interpretation of the intent and implementation of any program.

CONTACT

Music Industry Development (MID) Program
c/o Music·Musique NB
140 Botsford Street, Suite 30
Moncton, NB E1C 4X4

506.377.5007 | mid@musicnb.org

COMPONENT-SPECIFIC GUIDELINES

ARTIST DEVELOPMENT

PDF Copy of the Application Form (for information only, cannot be submitted)

CRITERIA | Artist Development

This component is intended for artists or groups who have not yet realized substantial provincial or regional exposure. The artist or group has not yet secured an established team infrastructure, such as a manager, agent, publicist or record label.

Applicants who have toured with other professional musicians or worked on significant projects are ineligible for the Artist Development component and their application will automatically be withdrawn.

Applicants must hold the necessary rights to record the materials specified in the application.

Applicants may receive up to a maximum of two (2) investments in this component.

OBJECTIVES + TARGETED OUTCOMES | Artist Development

DEADLINES | Artist Development

The deadlines for the 2026-2027 fiscal year are:

Decisions regarding the application will be communicated a maximum of twelve (12) weeks after the deadline.

LEVEL OF INVESTMENT | Artist Development

Up to 75% of eligible expenses, to a maximum of $2,500. Applicants may receive up to a maximum of two (2) investments in this component. This includes investments received in the past as part of the Emerging Artist Component.

EXAMPLES OF ELIGIBLE ACTIVITIES | Artist Development

SUPPORT MATERIAL | Artist Development

LIVE PERFORMANCE

PDF Copy of the Application Form (for information only, cannot be submitted)

CRITERIA | Live Performance

OBJECTIVES + TARGETED OUTCOMES  | Live Performance

DEADLINES | Live Performance

This component has a rolling deadline and is subject to available funds.

Decisions regarding the application will be communicated a maximum of twelve (12) weeks after the deadline.

LEVEL OF INVESTMENT | Live Performance

Up to 50% of eligible expenses, to a maximum of $6,000 for national tours and $9,000 for international tours.

There is no limit to the number of times an applicant can receive investment in this component. However, previous completion reports, return on investment, and overall growth will be taken into account.

SUPPORT MATERIAL | Live Performance

MARKETING

OBJECTIVES + TARGETED OUTCOMES  | Marketing

DEADLINES | Marketing

PDF Copy of the Application Form (for information only, cannot be submitted)

The deadlines for the 2026-2027 fiscal year are:

Decisions regarding the application will be communicated a maximum of twelve (12) weeks after the deadline.

LEVEL OF INVESTMENT | Marketing

Up to 50% of eligible expenses, to a maximum of $5,000.

There is no limit to the number of times an Applicant can receive investment in this component. However, previous completion reports, return on investment, and overall growth will be taken into account.

EXAMPLES OF ELIGIBLE ACTIVITIES | Marketing

SUPPORT MATERIAL | Marketing

SHOWCASE + PROFESSIONAL DEVELOPMENT + BUSINESS TRAVEL

PDF Copy of the Application Form (for information only, cannot be submitted)

CRITERIA | Showcase + Professional Development + Business Travel

An artist or group who has a showcase spot at a recognized industry event, or an individual who works in the music industry who needs to travel for business or market development.

OBJECTIVES + TARGETED OUTCOMES | Showcase + Professional Development + Business Travel

DEADLINES | Showcase + Professional Development + Business Travel

This component has a rolling deadline and is subject to available funds.

Decisions regarding the application will be communicated a maximum of twelve (12) weeks after the deadline.

LEVEL OF INVESTMENT | Showcase + Professional Development + Business Travel

Up to 50% of eligible expenses, to a maximum of $5,000 for national showcases, 7,500$ for international showcases, and $3,000 for business travel and professional development opportunities.

There is no limit to the number of times an applicant can receive investment in this component. However, previous completion reports, return on investment, and overall growth will be taken into account.

EXAMPLES OF ELIGIBLE ACTIVITIES | Showcase + Professional Development + Business Travel

OTHER CONSIDERATIONS |  Showcase + Professional Development + Business Travel

An Applicant cannot submit an application to this component, if they have previously submitted and been accepted for this specific activity in the Live Performance component.

When applying for Business Travel, a maximum of two (2) industry professionals per business, per application, applies.

For International Showcases, the Artist must meet the eligibility criteria listed here.

SUPPORT MATERIAL | Showcase + Professional Development + Business Travel

SOUND RECORDING

PDF Copy of the Application Form (for information only, cannot be submitted)

OBJECTIVES + TARGETED OUTCOMES | Sound Recording

DEADLINE | Sound Recording

The deadline for the 2026-2027 fiscal year is:

Decisions regarding the application will be communicated a maximum of twelve (12) weeks after the deadline.

LEVEL OF INVESTMENT | Sound Recording

A maximum of $ 5,000.

EXAMPLES OF ELIGIBLE PROJECTS | Sound Recording

OTHER CONSIDERATIONS | Sound Recording

Albums and singles can receive investment from this component only once.

Applicants must hold the rights or the license for materials to be recorded or own the master of the Sound Recording for which funding is being requested.

In the case where the Applicant is not the Recording Artist, such as a Producer submitting for a recording project, contracts with the artist(s) relating to production and/or distribution of the album (exclusive sound recording contract, co-production, license, etc.) are required.

SUPPORT MATERIAL | Sound Recording

COMPLETION REPORT GUIDELINES

The following contains important information about the Completion Report for the Music Industry Development (MID) Investment Program. 

In case of discrepancy between this document and the website, this version shall prevail.

OTHER USEFUL DOCUMENTS

SUPPORT MATERIAL TO BE SUBMITTED WITH THE COMPLETION REPORT

Music·Musique NB may request additional documentation, including proof of payment (e.g., cashed cheques, electronic fund transfers, bank and credit card statements, PayPal, etc.), to verify expenses and confirm compliance with program requirements. Applicants are required to provide this information upon request.

In cases where artist fees, per diems, or personal vehicle usage are paid to  individual musicians who are members of the applying organization or group and subsequently reinvested into a shared band or business account, additional documentation may be required to confirm the flow of funds. This may include a hand-signed statement from the individual(s) confirming that the funds were reinvested, along with completed and signed Payment Declaration Form(s).

GENERAL CONSIDERATIONS

Unless otherwise specified, eligible expenses are covered at 50%.

Cash expenses of $50 or more are not eligible.

Eligible expenses incurred in the same fiscal year (April 1 to March 31) as the project can be included in the completion report.

Eligible expenses should be based on fair market value.

Eligible expenses are the full costs of project items that meet program eligibility criteria. While eligible expenses are covered at the applicable percentage, the full cost of each expense must be reflected in the total project budget. For example, if an eligible expense is covered at 50%, only that portion is applied against the MID investment, while the full expense amount is used to balance total project expenses and total project revenues.

Projects approved in a fiscal year must be completed in the same fiscal year. Failure to submit a Completion Report by the end of the fiscal year could affect the final MID investment.

In the event that a funded project is cancelled or does not proceed after receiving funding, the Applicant is still required to submit a Completion Report. This report must include details of the work completed and any expenses incurred up to that point. Unused funds must be returned. Please contact the MID Program Manager to discuss arrangements.

All services provided in-house by the artist/applicant, their business, or any business related to the artist/applicant, may not exceed 25% of eligible expenses and must be charged at verifiable fair market value with no markup. The party providing the service must also be in the business of, or professionally employed to provide, such services. Proof may be required.

When applicable, project administration fees covered by the MID program can be no more than 10% of the final MID investment when submitting the completion report.

For all other expenses not listed below, please contact the MID Team.

TRAVEL EXPENSES

For activities presented outside a 40-km radius of the Applicant’s home base, travel expenses (transportation, accommodations and per diem) are eligible. Travel expenses are only eligible for the travel day before the event, the day(s) of the event and the travel day after the event. Some exceptions can be made for international travel.

For the purposes of determining eligibility, the 40-km radius is assessed on an individual basis and applies to the home base of each musician or artist listed in the application, not solely to the Applicant. In cases where some musicians or artists are located within a 40-km radius of an eligible activity, travel expenses for those individuals are not eligible, while travel expenses for other listed participants may still be considered eligible.

All travel must start and end in New Brunswick. When this is not possible or practical, please contact the MID Team.

For Sound Recording projects, travel expenses may not exceed 10% of the eligible expenses.

When the maximum eligible amounts related to meals, per diem and travel, are covered at 100% by other public funding programs or signed agreements, the MID program will not provide investment for these expenses.

Transportation

Accommodations

Per Diem

COMPLETION REPORT | Artist Development

ELIGIBLE EXPENSES | Artist Development

Sound Recording Production

Video Production

Publicity and Marketing

INELIGIBLE EXPENSES | Artist Development

COMPLETION REPORT | LIVE PERFORMANCE

ELIGIBLE EXPENSES | Live Performance

INELIGIBLE EXPENSES | Live Performance

OTHER CONSIDERATIONS | Live Performance

COMPLETION REPORT | MARKETING

ELIGIBLE EXPENSES  | Marketing

INELIGIBLE EXPENSES  | Marketing

COMPLETION REPORT | SHOWCASE + PROFESSIONAL DEVELOPMENT + BUSINESS TRAVEL

ELIGIBLE EXPENSES | Showcase + Professional Development + Business Travel

INELIGIBLE EXPENSES | Showcase + Professional Development + Business Travel

COMPLETION REPORT | SOUND RECORDING

ELIGIBLE EXPENSES | Sound Recording

Pre-Production

Production

Other expenses

INELIGIBLE EXPENSES | Sound Recording

Music·Musique NB

140, rue Botsford Street, Suite 30
Moncton, NB  E1C 4X4

506.377.5007 | mid@musicnb.org

Tourism, Heritage  and Culture (THC)

20, rue McGloin Street
Fredericton, NB  E3A 5T8

506.453.3115 | thctpcinfo@gnb.ca