NY Counts 2020: Census Campaign

SOCIAL MEDIA TOOLKIT


Background

The Constitution mandates not a sampling or a survey but an “actual enumeration” — an effort to literally count as many of the country’s inhabitants as possible — every 10 years. The census determines how hundreds of billions of federal dollars are divvied up for highways, bridges and schools. It determines how many seats in Congress each state receives and how state legislatures are apportioned. The numbers the census generates are vital for businesses as well; retailers use them to figure out where to open a location or market a product.

In 2020, the census will be conducted mostly online for the first time, a shift that relies on convincing participants that their personal information — addresses, phone numbers, homeownership details — will be safe from hackers and glitches while also figuring out how to reach and count the 30 percent or more of Latinos, African-Americans and residents of some rural areas who don’t have a broadband connection at home. The potential addition of a citizenship question (a question which has not appeared on the Census since 1950) has also stoked fear in immigrant communities, where the threat of deportation or immigration raids run high.

What NY Stands to Lose with a 2020 Undercount:

Election Data Services released its 2018 Appointment Study in December, finding that New York could lose two congressional seats based on projected Census data in 2020. Moreover, New York State receives approximately $53 billion (or $2687 per person) from 16 major federal funding programs alone---a census undercount means the loss of significant funding from these programs currently benefiting everyday New Yorkers, according to a George Washington University report.

New York Counts 2020 is a statewide coalition of over 150 partners from across the state who seek to maximize participation in the 2020 Census and therefore counter the expected impact of this Administration’s efforts to chill participation in the 2020 Census. The coalition represents a wide array of issues and industries including immigrant rights, labor, education, religion, health, government, technology, business, and libraries.

Suggested hashtag: #Census2020 #NYCounts2020        

Suggested phrase: Count us in #Census2020.

Social Media Accounts to follow and tag:

Twitter - @NYCounts2020
Facebook - https://www.facebook.com/nycounts2020/,
Instagram - @nycounts2020
LinkedIn -  https://www.linkedin.com/groups/8746563/

TWITTER: Tell These Lawmakers to Support the Census 2020

Main Targets

Andrea Stewart-Cousins

@AndreaSCousins

Carl Heastie

@CarlHeastie ‏

Andrew Cuomo

@NYGovCuomo

Nicole Malliotakis

@NMalliotakis

California knows what’s at risk w/#Census2020 & has budgeted $100M for outreach efforts. @NYGovCuomo, NY stands to lose political power & millions in funding if you don’t budget at least $40M for CBOs to ensure a fair & accurate count. @NYCounts2020

NY’s political power and millions of dollars in federal funding are at risk with a Census 2020 undercount @AndreaSCousins. We need NYS to budget $40M to support CBO efforts to ensure every New Yorker is counted! @NYCounts2020

NY’s political power and millions of dollars in federal funding are at risk with a Census 2020 undercount @CarlHeastie. We need NYS to budget $40M to support CBO efforts to ensure every New Yorker is counted! @NYCounts2020

NY’s political power and millions of dollars in federal funding are with a Census 2020 undercount @NMalliotakis. We need NYS to budget $40M to support CBO efforts to ensure every New Yorker is counted! @NYCounts2020

 

TWITTER: Send a Thank you to These Lawmakers for their Support

Supporters

Latrice Walker

@AssemblyLWalker

Zellnor Myrie

@zellnor4ny

Julia Salazar

@JuliaCarmel__

Michaelle Solages

@MichaelleSolage

James Skoufis

@JamesSkoufis

James Sanders Jr

@JSandersNYC

Thank you @AssemblyLWalker for supporting $40M for #Census2020 outreach to hard-to-count communities! @NYCounts2020

Thank you @zellnor4ny for supporting $40M for #Census2020 outreach to hard-to-count communities! @NYCounts2020

Thank you @JuliaCarmel for supporting $40M for #Census2020 outreach to hard-to-count communities! @NYCounts2020

Thank you @MichaelleSolage for supporting $40M for #Census2020 outreach to hard-to-count communities! @NYCounts2020

Thank you @JamesSkoufis for supporting $40M for #Census2020 outreach to hard-to-count communities! @NYCounts2020

Thank you @JSandersNYC for supporting $40M for #Census2020 outreach to hard-to-count communities! @NYCounts2020

General Messaging Tweets on Need for Census 2020 Funding

Many of NY’s most vulnerable communities are at risk of being undercounted in the #Census2020, leading to the loss of millions of dollars in federal funding and political power. CBOs need $40M for community-based outreach!  Count us in, @NYGovCuomo. #Census2020

 

With immigrants constituting nearly 1 out of 4 NYers, the state will be at risk of losing seats in Congress and millions of dollars in federal funding if immigrant communities are undercounted. NYS needs to budget $40M for outreach to ensure a fair and accurate count!  Count us in, @NYGovCuomo. #Census2020

@NYGovCuomo and the Legislature needs to pledge 40M to increase participation in the Census --that’s roughly $2/person in return for securing the $4K per capita in federal spending connected to the Census. #Census2020

The cost of an undercount in NYS for #Census2020 is huge. $53billion in federal funding currently supports 16 programs, according to a study from George Washington University. @NYGovCuomo budgeting $40M for census outreach makes economic sense and is good for all NYers. #Census2020

Without an accurate #2020Census count, NY risks losing significant federal funding for:

Medicaid;

SNAP and WIC;

98% of NYC public schools;

AND Section 8 housing assistance.

Too much is at stake to risk an undercount. @NYGovCuomo, invest in #Census community outreach to protect New York's future! #Census2020

The #2020Census will be conducted online for the first time, which poses a problem for those of us concerned about privacy, as well as those who don’t have access to computers or broadband. @NYGovCuomo needs to budget $40M for outreach to ensure the participation all NYers! #Census2020

Communities of color and residents of some rural areas are at risk of being rendered invisible in #Census2020, unless NYS pledges $40M for community-based outreach to reach hard to count communities and ensure a fair and accurate count. #Census2020

1 in 10 youth in NYC public schools are homeless and hard to count. An undercount in #Census2020 means the loss of significant federal dollars for programs serving all New Yorkers--public schools, food and housing assistance, etc. Count us in, @NYGovCuomo. #Census2020.

Public Education (Use Graphic 3):

98% of NYC Public schools rely on Title 1 funding allocated based on Census data. Without an accurate #2020Census count, NY will have less money to support our students and educators. The future of our children and teachers depends on a fair Census count! Count us in, @NYGovCuomo. #Census2020

New York’s public education system relies on federal funding determined through the Census. Without an accurate #2020Census count, our students and educators will suffer with even fewer resources.

@NYGovCuomo invest $40M in Census community outreach to protect public education! #Census2020

Food Assistance (Use Graphic 4):

3 million New Yorkers rely on SNAP to nourish their families. But with an undercount in the #2020Census, NY stands to lose significant $s in federal funding for SNAP.

@NYGovCuomo needs to invest in Census community outreach to make sure that EVERY New Yorker is counted! #SaveSNAP

Every $ in new SNAP benefits results in $1.80 in economic activity, expanding access to nutrition and economic prosperity.

@NYGovCuomo is risking losing signif. federal funding for programs like SNAP by refusing to invest in #2020Census outreach. We need a fair count! #SaveSNAP #Census2020

In NY, over 400k mothers rely on WIC to access nutrition for their developing and young children. Without an accurate #2020Census count, NY could lose significant funding for WIC.

@NYGovCuomo, the health of mothers, infants, & children is at risk. Invest $40M in Census community outreach! #Census2020

Health Care (Use Graphic 5):

More than 6.4 million New Yorkers rely on Medicaid for health care. But funding for Medicaid will be compromised without an accurate #2020Census count.

@NYGovCuomo, invest $40M in Census community outreach to keep our state healthy!

1/3 of NY’s population relies on Medicaid. Without an accurate #2020Census count, New York could lose significant federal funding for vital programs like Medicaid.

@NYGovCuomo, invest $40M in Census community outreach to keep New Yorkers healthy!

Housing (Use Graphic 6):

Over 90,000 NY households rely on Section 8 housing, but with an undercount in the #2020Census, we could lose funds for Section 8, making it impossible for thousands of families to afford housing.

@NYGovCuomo, invest in community outreach to guarantee NYers keep their homes!

Everyone has a right to housing, and Section 8 housing assistance helps over 90,000 NY households provide shelter for their families. W/o an accurate #2020Census, NY could lose significant funding for housing assistance. @NYGovCuomo, invest in community outreach for a fair count!

FACEBOOK OR INSTAGRAM

The Constitution mandates not a sampling or a survey but an actual counting of as many of the country’s inhabitants as possible — a census, every 10 years. The census determines how hundreds of billions of federal dollars are divvied up for highways, bridges and schools. It determines how many seats in Congress each state receives and how state legislatures are apportioned. But NY is at risk of an undercount in #Census2020 and stands to lose up to 2 congressional seats and  billions of dollars in federal funding. Count us in #Census2020. Sign the petition urging Governor Andrew Cuomo pledges $40M to support outreach by CBOs to ensure a fair and accurate count: https://www.newyorkcounts2020.org/sign-the-petition-for-state-funding 

1 in 10 youth in NYC public schools are homeless and across the country 1 in 10 young adults between the ages of 18-25 will experience homelessness in a year's time.  However, the census often undercounts the homeless population, especially youth, renters, children under 5 years of age, undocumented immigrants, and other hard to count populations, resulting in the loss of significant federal funding for programs that serve all New Yorkers. Count us in #Census2020, @NYGovCuomo.Count us in #Census2020. Sign the petition urging Governor Andrew Cuomo pledges $40M to support outreach by CBOs to ensure a fair and accurate count: https://www.newyorkcounts2020.org/sign-the-petition-for-state-funding 

Sam, a 22 year old from Queens, started community college a couple of years ago. However, he had to drop out because of the stress of homelessness and the lack of support in schools for this situation. He has relied on programs for homeless youth including community-based organizations (CBOs) who have helped him to find housing and educational opportunities. After 2 years and 5 shelters, thanks to a CBO, he recently found housing and is excited to pursue his degree in Social Work through the CUNY ASAP program which supports students who need financial support in going to school. If Sam and others like him are undercounted, programs to support his housing and education will disappear altogether. Count us in #Census2020. Sign the petition urging Governor Andrew Cuomo pledges $40M to support outreach by CBOs to ensure a fair and accurate count:
https://www.newyorkcounts2020.org/sign-the-petition-for-state-funding 



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