Characteristics of Questionnaires

Uniformity: Questionnaires are very useful to collect demographic information, personal opinions, facts, or attitudes from respondents. One of the most significant attributes of a research form is uniform design and standardization. Every respondent sees the same questions. This helps in data collection and statistical analysis of this data. For example, the retail store evaluation questionnaire template contains questions for evaluating retail store experiences. Questions relate to purchase value, range of options for product selections, and quality of merchandise. These questions are uniform for all customers.

 Exploratory: It should be exploratory to collect qualitative data. There is no restriction on questions that can be in your questionnaire. For example, you use a data collection questionnaire and send it to the female of the household to understand her spending and saving habits relative to the household income. Open-ended questions give you more insight and allow the respondents to explain their practices. A very structured question list could limit the data collection.

 Question Sequence: It typically follows a structured flow of questions to increase the number of responses. This sequence of questions is screening questions, warm-up questions, transition questions, skip questions, challenging questions, and classification questions. For example, our motivation and buying experience questionnaire template covers initial demographic questions and then asks for time spent in sections of the store and the rationale behind purchases.