Now if you prefer "watching" over "reading" you can find a video version of this lesson on my YouTube channel. I break down the Ikigai System visually with examples that are easier to grasp when seen rather than read.

And if you haven't subscribed to my YouTube yet, do it now so you don't miss my visual breakdowns of these systems — they're often more detailed than what I can fit in these emails.

Click here to subscribe in one click.

When I was 22, I thought I was living the entrepreneurial dream.

I had built a coding bootcamp that looked successful from the outside. We trained over 2,000 software engineers. Got acquired by General Assembly.

Made life-changing money.

But inside? I was dying.

Working 15-hour days. Living off coffee and alcohol. Watching my health, relationships, and sanity slip away with each passing month.

Sound familiar?

Here's the truth: Most founders are trapped in what I call the "Founder Prison."

You know you're in it when:

You haven't had a real vacation in years
Your business completely relies on your daily involvement
You're constantly putting out fires and handling "emergencies"
The thought of stepping away for even a day gives you anxiety

I had to learn this lesson the hard way...

On a cold December morning in 2017, I had a panic attack that changed everything. Cooped up in a hotel room in Jasper, Alberta, I called my dad crying. Something needed to change. I couldn't continue to live like this.

I was so stressed. So lonely. So sad.

There had to be a better way. I felt like I was losing my mind. And I didn't know where to get help.

I decided to sober up. Stop drinking. Stop running myself into the ground. I stumbled across a book called Ikigai and it changed my life. Ikigai is a Japanese concept that stands for your calling in life. Your Ikigai sits at the intersection of what you love, what you're good at, what the world needs, and what you can be paid for.

I got a pen and paper. I wrote out everything I could think of in these four circles.

I slowed down. Relaxed. I explored my passions, my future, and my calling. This led me to discover my Ikigai.

I realized I love to help founders automate their businesses, build vibrant communities, and travel the world. I was passionate about helping fellow founders avoid the pain, agony, and struggle I had been through growing up.

I was great at building systems and scaling business and communities to millions of people.

I began sharing my systems on X and LinkedIn.

And all this content set my audience on fire.

I grew to over 356,000 followers on X, 740,000 followers on LinkedIn, and grew my newsletter to 68,000 subscribers in just 1 year.

Discovering my calling in life changed everything.

For now, I want you to do something:

I want you to write down your Ikigai. Here is an Ikigai template you can use.

What are you GREAT at?
What do you LOVE to do?
What can you be PAID for?

This simple exercise was the first step in my journey from burnt-out founder to running multiple successful businesses (and having the time of my life along the way).

Tomorrow, I'll show you the exact Content GPS system that made it possible for me to grow a massive audience and scale a sustainable personal brand.

Chat soon!

Matt Gray
Founder & CEO of Founder OS

P.S. Want to shortcut your way to scaling a sustainable personal brand and have access to my proven systems?

If you're already thinking "This is exactly what I need," you can skip ahead and apply to see if we can help. Inside, you'll get access to 180+ plug-and-play systems, 80+ live coaching sessions per month, and a private community of serious founders.

Every day I see tons of exciting success stories from founders who have implemented my systems, like Marina here:

*IMPORTANT: Earnings and income disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Founder OS is a marketing education and training company. We do not sell a business opportunity, “get rich quick” program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

Email 2: The Content GPS Revealed

Subject: My sustainable content system (explained)

Preview: How to build a content engine that works while you sleep...

Hey Founder,

And welcome to Day 2 of the Founder Freedom Blueprint: The 4-Step System To Build a Sustainable Personal Brand.

If you prefer "watching" over "reading" you can find a video version of this lesson here. This visual breakdown helps founders implement 3x faster than written instructions alone. Subscribe here in just one click and check out today's companion video that shows exactly how I structure my Content GPS.

Ready to dive into some proven systems? Let's get after it.

Yesterday I told you about my wake-up call - the panic attack that made me realize I was trapped in the Founder Prison.

Today, I want to show you the system that changed everything: The Content GPS. The Content GPS has helped me build a sustainable and enjoyable business over the last 5 years.

I've done this while traveling the world and building an engaged audience around my personal brand (see here on X, LinkedIn, YouTube, and Instagram).

But first, a quick reality check:

Most founders try to scale through:

Grinding more hours
Running expensive ads
Hiring more people
Adding more offerings

I did all of that. None of it worked.

What did work was building a content engine that focuses on:

Strategic audience development
Systematic relationship building
Streamlined operational processes
Organic growth strategies
Costs $0 in ad spend

"So, what is the Content GPS?"

Great question!

Well, the Content GPS has 3 core components:

You must have Unique Creator Positioning
Scroll Stopping Content
Organic Content Funnel

Simple? Yes. Easy? No.

I'm going to break down the Content GPS here so you can steal it.

Unique Creator Positioning

I am known online as The Systems Guy when it comes to growing an online business.

When people think of me, they think of systems.

What do you want to be known for online?

Write down a word or phrase that captures what you want people to know you for.

Scroll Stopping Content

So what should you post? What word do you want to own in your customer's mind? And what content will help you get there?

First off, establish 4 content categories.

Mine are:

Personal stories
Personal branding
Monetization systems
Audience growth systems

What are your 4 content categories?

Next you want to come up with endless content ideas so you never hit writers block.

I developed what I call the Founder OS Idea Machine. You can use this framework to come up with 30 amazing ideas in 30 minutes.

3. Organic Content Funnel

I am on Instagram, YouTube, X, LinkedIn, and TikTok driving leads to my businesses daily.

I leverage my Content Waterfall system to take one piece of content and then distribute it into over 30 pieces of content across all platforms.

I do this with a small team and with the powerful systems we have built.

In order to effectively funnel people from your audience to sales you need to have call to actions or CTAs. CTAs are links to your newsletter or product/service. I use all the social platforms to drive my audience on social media to my HubSpot newsletter.

Here are 16 places you can insert CTAs across all platforms to drive leads to your business:

Instagram bio
Instagram stories
LinkedIn about section
LinkedIn bio
LinkedIn featured section
LinkedIn cover photo
LinkedIn end of a post
X bio
X cover photo
X end of a tweet
X end of a thread
TikTok bio
YouTube bio
YouTube description
YouTube about section
YouTube cover photo

Tomorrow I'm going to show you how to build a lean team of "weapons" who run this entire system without your involvement.

But for now, I want you to do a quick audit:

How many hours per week do you spend creating content?
How much of your revenue comes from organic content?
What would change if you had a content engine running 24/7?

Reply and let me know. I read every response.

Talk tomorrow,

Matt Gray
Founder & CEO of Founder OS

P.S. Want to systematically scale your business and personal brand? You can apply to join Founder OS here. Inside, you'll learn how to implement the Content GPS system yourself with support from my team and our community of 667 founders.

Every day I see tons of insane success stories of founders who are leveraging the Content GPS to crush it in their business. Take it from Mark MacLeod - the 1st CFO of Shopify (a $150B company):

*IMPORTANT: Earnings and income disclaimer

Email 3: The Weapons Framework

Subject: How to build a lean team that runs everything

Preview: My exact process for hiring A+ players who scale your business...

Hey Founder,

And welcome to Day 3 of the Founder Freedom Blueprint: The 4-Step System To Build a Sustainable Personal Brand.

Do you want to know why so many founders struggle to achieve time freedom?

Yes, it's because they're stuck in Founder Prison (working IN the business instead of ON it)
Yes, it's because they try to do everything themselves (instead of building bulletproof systems)
Yes, it's because they rely on pure hustle (even though systems would increase their output while working less)
Yes, it's because they waste money on ads (when a systematized personal brand could drive with organic leads 24/7)

But there’s a deeper reason why…

Prefer “watching” over “reading”? Click here to watch a video version of this lesson where I go even more in-depth on this topic.

My subscribers tell me my YouTube walkthroughs help them implement these frameworks in half the time. Click here to subscribe in one click and watch the companion video to this email..

Ready to dive into some proven systems? Let's get after it.

You are one system away from being rich.

Quick story:

Two years ago, Founder OS was just me.

I was:

Handling all the sales
Creating all the content
Running all the operations
Managing everything myself

Sound familiar?

Today, I have a lean team of "weapons" who run the entire business while I work 4 hours per day from places like Tokyo, Bali, and the Swiss Alps.

What's a weapon?

A weapon is an obsessed individual who:

10x's their area of responsibility
Goes above and beyond to fulfill the mission
Elevates the culture and speed of innovation
Hires more weapons

Here's the exact structure I used to profitably scale Founder OS:

Social Manager

Runs your entire content distribution
Manages all platforms
Ensures consistent posting

Content Creator

Produces viral content
Maintains your content calendar
Keeps your pipeline full

Brand Strategist

Converts followers to customers

But here's the key:

You need systems BEFORE you hire weapons.

Otherwise, you're just creating more chaos.

Tomorrow, I'll show you the automated lead engine that lets you remove yourself completely from daily operations.

But for now, answer this:

What's the one task you need to delegate off your plate immediately?

Hit reply and let me know.

Talk soon,

Matt Gray

Founder & CEO of Founder OS

P.S. Want access to the exact systems I give my team to run everything? In Founder OS, you'll get 180+ systems, templates, and SOPs that help you build a lean, high-performing team.

If you'd like to learn how to systematically scale your business, fill out this 2-minute survey and apply to join 667 other legends inside Founder OS

Email 4: The Automated Lead Engine

Subject: How to build systematic lead generation

Preview: The 3-part system for client acquisition...

Hey Founder,

And welcome to Day 4 of the Founder Freedom Blueprint: The 4-Step System To Build a Sustainable Personal Brand.

Ready to dive into some proven systems? Let's get after it.

Today, I want to reveal something even more powerful:

"How to build a systematic growth engine."

Before we dive in, quick heads up: I just published an exclusive walkthrough on my YouTube channel showing my actual Content GPS and how it works.

Subscribe here to access this tutorial plus my video library of systems that I only share with my YouTube community.

But first, a confession:

For years, I thought the key to scaling was hustling harder.

More cold calls.

More meetings.

More pitches.

More hours.

Do this sound familiar? Is this you?

The real key is building a system that:

Attracts your ideal clients
Nurture them while you sleep
Runs without your involvement

Do you know how most founders try to get leads?

They hustle.

And they hustle.

And they spend more on ads.

And they hustle some more.

And then, one day, they get a referral and think, "Yes! Finally, my business is taking off!"

And then... silence. Back to hustling. Back to grinding. Back to burning cash on ads.

99% of founders don't have a systemized growth engine.

They just hustle.

They wait for referrals. They pray for word-of-mouth. They dump money into Facebook ads. They hope someone finds them through their "optimized" website (competing with millions of others).

As a result, they have no systemized way to scale.

Founder OS members, on the other hand, don't play this game.

Let me show you how real this is: When I was building my second business, Herb, the majority of our leads came through organic content (and we built an audience of 12+ million people!).

Here's how we did it:

We built a Content GPS system
We turned one piece of content into 30
And we let the system run on autopilot

I built a systemized growth engine.

Most founders don't want to create content because they think it's "time-consuming."

But there's another way that's the opposite of time-consuming.

In fact, it can be systemized.

How?

The Content GPS.

Notice the difference between these two approaches:

Approach 1: Salesy Messages and Ads

"Hey do you need {service}? I'd love to jump on a call and tell you more! Here's my calendar link."

vs.

Approach 2: Organic Content

The first one is "salesy." The second one is valuable.

The second one also generated 4.6M views and hundreds of leads WITHOUT spending a dime on ads.

The more you systemize, the more you scale.

Of all the frameworks we teach in Founder OS, this seems to be the one that generates the most "mind-blown" responses from founders.

The vast majority of people don't think about lead generation this way.

And as a result, they waste tons of time and money (because nobody wants to be "sold to").

But by implementing the Content GPS, you end up:

Building authority (not desperation)
Helping people at scale (instead of pestering them)
And driving brand awareness (persuading people at scale)

Inside Founder OS, we show you how to build this system so you can see exactly how it works before deciding to implement it yourself.

Worst-case scenario? You get a blueprint for systemizing your business.

Best-case scenario? We help you build the entire system.

Tomorrow, I will show you what happens once your systems engine is running — and how you can either scale or keep your current revenue while working less.

We call this The Systems Formula.

Talk tomorrow,

Matt Gray

Founder & CEO of Founder OS

P.S. Want to learn how to build your entire Content GPS system? That's exactly what we teach inside Founder OS. Fill out this 3-minute survey to apply to join 667 others who are building sustainable personal brands.

Email 5: The Freedom Formula

Subject: The complete system for business growth

Preview: Here's everything you need to break free...

Hey Founder,

And welcome to Day 5 of the Founder Freedom Blueprint: The 4-Step System to Build a Sustainable Personal Brand.

Ready to dive into some proven systems? Let's get after it.

Over the last 4 days, I've shown you:

✓ Why most founders are trapped in the Founder Prison
✓ How the Content GPS creates systemized growth
✓ The Weapons Framework for building a lean team
✓ The Systemized Lead Engine that drives business growth

I know we've covered a lot, and visual learners often implement faster with step-by-step tutorials. That's why I've created detailed walkthroughs for all these systems on my YouTube channel. My subscribers get access to my full systems library plus exclusive content I don't share anywhere else.

Subscribe now to continue your systems journey with visual guides that make implementation straightforward.

If you implement the systems I've shown you over the past few days, you will transform your business.

You just will.

There isn't a world where the Content GPS makes you less money.
There isn't a world where hiring weapons makes you less money.
There isn't a world where building automated systems makes you less money.
There isn't a world where having a predictable lead engine makes you less money.

I've built multiple successful businesses while having the time of my life.

These are the fundamental systems that let me travel the world, spend time with friends and family, and actually enjoy life.

Which means when you implement these same systems in your business, you'll be faced with...

The Freedom Choice

Once your systems are running, the question becomes:

Do you want to scale further — and build an empire?
Or do you want to keep your current revenue — and get more of your time back?

The reason this choice is so important is because if you don't know what you're optimizing for, you'll make decisions that lead you right back to where you started:

Trapped in the Founder Prison.

And that's not what you want!

The Scale Path: Pros & Cons

If you want to build an empire, this means:

You're ready to remove yourself from operations
You have ambitious revenue goals
You enjoy building and scaling systems

It's important to really ask yourself if this is what you want, because scaling isn't for everyone. You'll need to step away from the day-to-day (because it won't be the best use of your time) and build a team of weapons to run your systems.

The Freedom Path: Pros & Cons

The alternative is to optimize your current business.

Instead of "scaling up," your path is to "scale down."

This means:

Creating systems that run without you
Building automations that eliminate busywork
Installing the Content GPS to drive systemized leads
Having a small, elite team of weapons

This path is perfect for founders who want to travel, spend time with friends and family, or focus on what they love doing.

As someone who's done both, there is no right or wrong answer.

The key is knowing which path you're optimizing for — and then building the right systems accordingly.

Inside Founder OS, we help you navigate this Freedom Choice.

If you want to scale sustainably, we have systems for that.

And if you want to optimize for freedom, we have systems for that too.

Once your Content GPS is running, anything is possible. You can design the exact life you want to live.

I sincerely hope you've enjoyed this free training on building systems that create true freedom. As someone who went from working 15-hour days to running multiple successful businesses and living a balanced life, I'm passionate about helping other founders make the same transformation.

So, if you'd like access to my proven systems, don't forget to apply for Founder OS.

I hope to see you inside,

Matt Gray

Founder & CEO of Founder OS

P.S. Where do you see yourself in 90 days? If you're ready to finally break free from the Founder Prison, don't wait a minute longer.

Inside Founder OS you get:

180+ plug-and-play systems to grow a brand-led business
80+ live coaching sessions/month with my team
Templates, scripts, org charts, pricing frameworks, SOPs
A private community with 24-hour response time
Monthly strategy calls with me
Access to AI execution tools (GPTs) coming July

The choice is yours.

Ready to build your automated empire?

Click here to apply, we’re here to support your journey.

And if you're still unsure, look what happened when Pri joined:

FOMO Series

FOMO Email 1: The Transformation

Subject: Where would you be if you started systematizing your business last year?

Preview: Are you going to let another year go by?

Hey there!

Exciting news:

Enrollment to Founder OS is open for you.

Have you been thinking about systematizing your business — but keep talking yourself out of it?
Have you started building systems — but feel overwhelmed and stuck?
Have you been growing your audience — but still trapped working 12+ hours a day?

Then Founder OS was made for you — and now's the best time to build your automated empire.

Let me tell you about a founder I met last November in Sedona:

Sarah was doing $50K/month but working herself to death. 15-hour days. Constantly firefighting. She knew she needed systems but kept telling herself, "I'll figure it out when things slow down."

One year later? She's still trapped in the founder prison she built. Still working crazy hours. Still missing life's best moments. Still dreaming of freedom.

We see founders like this every day.

We call them "Systems Procrastinators."

They know systems are the answer, but they keep pushing it off. They tell themselves they'll "figure it out later" or "when things calm down." But later never comes. And things never calm down.

Meanwhile, Founder OS members are flying past them.

Our members don't stay stuck in operational chaos. They don't just hope things change — they implement proven systems that drive systematic growth in their business.

If you had started systematizing your business 1 year ago, this is where you'd be:

Working in a sustainable business with streamlined operational processes
Running a systematic lead engine from your content
Traveling the world with a location-flexible business
Leading a high-performance team that handles operations

Think about that!

If you had made this decision a year ago, today, you'd be experiencing systemized growth.

Here's what a few of our 667 founders had to say about their experience:

"Founder OS is absolutely life changing. Within 30 days we had our first $20K day, hired a CRO with a complete sales team, and booked 30+ sales calls. The systems and community provided exactly what we needed." - Michelle G.

"The best part of Founder OS is Matt's passion and expertise. He genuinely wants you to win and has gone above and beyond to make sure I do. I've been impressed with his attention to detail, customized approach, deep knowledge, and systematic problem-solving." - Ben N.

We could fill up 10 emails worth of quotes like this from our alumni!

As you can see, Founder OS is way more than just another business program.

It's a way to:

Remove yourself from daily operations completely
Build a beautiful, systemized personal brand
Finally experience true time, location, and financial freedom

This is just the beginning of your journey to building an automated empire.

Click here to finally start systematizing your business.

Don't let another year go by!

To your freedom,

Matt Gray
Founder & CEO of Founder OS

P.S. If you're reading this and thinking: "Ah, I'll wait until next year to do this, then it will be the perfect time."

But the truth is, there will never be a perfect time to systemize your business. For some reason, we always think we'll be less busy in the future. And when that future comes, we find we are still just as busy.

So we put it off, again. And again. And again.

Until finally we look up years later only to recognize we never escaped the founder prison we built.

So, don't let that happen to you.

Commit to finally building your automated empire today — your future self will thank you.

Apply to Founder OS Now.

*IMPORTANT: Earnings and income disclaimer

FOMO Email 2: The Financial Outcomes

Subject: $75k MRR in 5 months using these systems?
Preview: From $0 to acquired in record time...

Hey Founder,

We talk a lot about how Founder OS approaches business development through systems.

To date, our community includes over 860 founders building sustainable personal brands and creating content-based approaches to connecting with potential clients.

But today, I want to share a story that really stood out to me…

Meet Samee Hassan.

When I met Samee in July 2023, he describes his situation as:

Just starting his business revenue journey
Working extremely long hours
Feeling constrained by operational demands
Working to gain momentum with DevSignal (his developer hiring platform)

Like many founders, he had the vision — but lacked the systems to scale.

Then something changed.

After joining Founder OS, Samee implemented our frameworks and shared the following about his experience:

"I made amazing friends from the community, and the content itself is worth it. The best part is Matt himself is available and active to help you with anything related to your business! A+ and highly recommended!"

The craziest part?

Samee isn't special. He's not a genius. He doesn't have some unfair advantage.

He just implemented proven systems:

The Content GPS
The Delegation Framework
The Audience Growth Systems

The exact systems you get access to inside Founder OS.

If this reminds you of where you are right now, it's time to take ACTION.

It’s not too late!

You can still sign up for Founder OS. Book a call with us here.

But hurry — we're nearly at capacity and prices increase soon.

[YES! BUILD MY SYSTEMIZED EMPIRE]

Let's win together,

Matt Gray

Founder & CEO of Founder OS

PS... The moment you start implementing systems, everything changes — and the fastest way to start is to join Founder OS today.

*IMPORTANT: Earnings and income disclaimer

FOMO Email 3: The Price Anchor

Subject: "Founder OS should cost $100k — minimum."
Preview: Founders tell us we're massively underpriced...

Hey founder,

Today I'm going to give you a full behind-the-scenes tour of everything you'll unlock as a member of Founder OS.

I get this message almost daily:

"Matt, you're crazy. Founder OS should cost at least $100k."

They're probably right.

Because here's the thing:

Founder OS provides SO much value – that sometimes, people don't realize everything it includes.

Let me show you exactly what you get when you join:

1. 180+ Plug-and-Play Systems ($25,000 value)

Content systems for YouTube, X, LinkedIn, Instagram, and email
Offer design, upsell ladders, and productization frameworks
Org charts, delegation templates, hiring scripts, and onboarding workflows
SOPs for scaling your personal media company

Real result: "The systems helped us generate $100k in qualified leads in 30 days without spending a dollar on ads." - Rob H.

2. 80+ Live Sessions Per Month ($15,000 value)

Daily sessions with my core team
Strategy, execution, systems, and accountability covered
Deep dives into proven scaling strategies

Real result: "The live sessions gave me clarity and actionable steps every single week." - Lloyd

3. Private Community Access ($20,000 value)

24-hour response time from expert coaches
Direct access to successful founders
Weekly momentum and accountability

Real result: "The community alone is worth the investment. I've made connections that generated 6-figures in new business." - Michael R.

4. Monthly Strategy Calls with Matt ($12,000 value)

What's working now in content and systems
Real-time updates and tactical templates
Direct Q&A on your specific challenges

Real result: "Matt's monthly calls are like having a board advisor who's actually in the trenches." - Fab

5. AI Execution Tools - Coming July ($15,000 value)

Content Architect GPT
Offer Scaler GPT
Systems implementation assistants

Real result: "Can't wait for the AI tools - this will 10x our execution speed." - Pascal L

Total Real-World Value: $87,000

But here's the crazy part...

You don't pay anywhere near that.

For a limited time, you can join Founder OS at just $7,800 (or $8,800 with payment plan).

This price won't last long. We're raising prices as we continue to add value and enhance the program.

So if you're looking to build a systemized personal brand, work 70% less, and finally work ON your business instead of IN your business, we'd love to have you…

Apply to Join Founder OS Now

To your freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. For founders doing $30K-$300K/month, we also have Founder OS Velocity - an invite-only program with C-Suite access, private retreats, and more intimate support. If you're interested, apply here.

*IMPORTANT: Earnings and income disclaimer

FOMO Email 4: The Challenges and The Benefits

Subject line: 10 challenges everyone “thinking” about scaling faces

Preview text: How we solve them, and why hundreds of people have taken the leap and joined Founder OS

When you join Founder OS, you'll answer a few questions to help us understand your goals, challenges, and what you're struggling with so we can tailor the program to your needs and goals.

Today, I'm sharing raw, unfiltered responses from those who have already joined Founder OS.

This should give you a good sense of the rich diversity and perspective of our founders (but the similarity of problems and struggles).

Why do you want to systemize your business?

"I'm making good money but I'm trapped. I want to travel the world, spend real time with my kids, and build something bigger than myself. Right now I'm just surviving, not living." - James K.
"Honestly? I'm exhausted. I want to scale past $5M without sacrificing my health, relationships, and happiness. I need systems that let me grow while working less." - Sarah M.
"To wake up excited again. I started this business for freedom but built a prison instead. I want my business to serve my life, not consume it." - Michael R.
"Simple: I want to control the 4 W's - work when I want, where I want, with who I want, on what I want. And make a ton of money doing it." - David L.
"I'm tired of being the bottleneck. I want to build a beautiful brand and business that runs itself, generates predictable cash flow, and gives me true freedom to live life on my terms." - Tom S.

What was your biggest challenge before Founder OS?

"I was doing $50K/month but couldn't find enough high-ticket clients. Referrals and word-of-mouth weren't enough anymore." - James K.
"Had no clear niche. Trying to serve everyone but resonating with no one. Felt scattered and unfocused." - Sarah M.
"Built a decent following but couldn't monetize it. Lots of likes, zero sales." - Michael R.
"Content was a mess. No strategy, no system, just random posting hoping something would work." - Tom S.
"Zero clarity on my next move. Had revenue but no real direction or plan to scale." - Alex P.
"No systems. Everything relied on me. One vacation and it all falls apart." - Chris L.
"Personal brand was invisible. Nobody knew who we were or what made us different." - Jessica K.
"Leads were inconsistent. Some months feast, others famine. Couldn't predict revenue." - Mark S.

As you can see, while everyone's story is different, these 10 problems keep showing up:

Can't find enough high-ticket clients
No clear, profitable niche
Audience isn't monetizing
No time freedom
Messy content creation
Lack of clarity and direction
Confidence and visibility issues
Missing systems and processes
Weak personal brand
Inconsistent lead flow

Here's the good news:

We built Founder OS specifically to solve these exact problems.

Here's how:

1. Client Acquisition → Content GPS System

Learn to install our proven lead generation system
Build your organic content engine that attracts ideal clients

2. Confused Niche → Clear Position

Expert guidance on niche analysis and positioning
Stand out in your market with proven frameworks

3. Dead Audience → Profitable Community

Audience monetization blueprint and templates
Offer creation systems that convert

4. Time Prison → Systemized Growth

Operations automation blueprints
Complete team training systems you can implement

5. Random Content → Content Machine

Content GPS framework and implementation guides
30-day content calendar templates

6. Confusion → Crystal Clarity

Strategic growth planning in live sessions
Expert guidance from our team at every step

7. Self-Doubt → Unstoppable Confidence

Proven frameworks that work
Community of 500+ high-performers

8. Chaos → Systems

180+ systems you can implement immediately
Complete documentation and training

9. Invisible → Industry Authority

Personal brand system implementation
Thought leadership positioning strategies

10. Inconsistent → Predictable Pipeline

Lead generation frameworks
Systematic client acquisition methods

Now, here's what's fascinating...

We also ask everyone: "What held you back from joining sooner?"

Their responses are telling:

"Thought I could figure it out myself. Wasted 18 months trying."
"The investment felt big until I calculated what staying stuck was costing me - over $50K/month in lost revenue."
"Worried it wouldn't work in my industry. These systems work. Period."
"Too busy putting out fires to implement systems. Ironic since systems are what stop the fires."
"Wasn't sure I was ready. Turns out you're never ready. You just start."

So now you've seen why others have joined Founder OS, what they're struggling with, and the mental obstacles they overcame to take the leap and hop aboard.

Ready to solve these problems once and for all?

Apply to Join Founder OS

To your freedom,

Matt Gray

Founder & CEO of Founder OS

PS. Just got this message from Michelle: "Stop overthinking it. These systems work. I went from overwhelmed and stuck to an extra $87K/month and total freedom. Best decision I ever made."

Apply Now

*IMPORTANT: Earnings and income disclaimer

FOMO Email 5: The Success Stories

Subject: These 3 success stories will blow you away

Preview: Chances are, you’re struggling with the same things they were.

Hey there!

Over the past 2.5 years, Founder OS has helped founders systemize their business, personal brand, and audience growth.

They were completely transformed by implementing our systems.

If you've been on the fence about Founder OS, I want to share 3 success stories with you that show what's possible when you stop hustling and start systematizing.

Here are founders who were exactly where you are today:

No real systems in place
Trapped in daily operations
Working way too many hours
Struggling to scale systematically
Unclear content strategy and funnel

But they took action, made the commitment to learn and implement our proven systems, and once they started experiencing the results, they never went back.

So, here are some of the most common reasons we hear people hesitate joining Founder OS — and how these 3 founders overcame their hesitations, took the plunge, and ultimately transformed from overwhelmed operators into calm CEOs with systemized growth.

1. "I'll figure the systems out myself."

Meet Leon. Classic founder story - brilliant at his craft but drowning in operations.

"I kept telling myself I'd build systems 'someday.' But I was too busy putting out fires to actually do it. Every day was chaos. I was making good money but hating my life."

Leon almost didn't join Founder OS. He thought he could figure it out himself.

"Looking back, that thinking cost me hundreds of thousands in lost revenue and countless missed moments with my family."

Here's what happened after 90 days in Founder OS:

Implemented and automated 95% of business operations
Scaled from $10K to $60K monthly revenue
Reduced work hours from 70 to 20 per week
Takes 3-week vacations while business grows
Team runs everything through documented systems

"I wasted 18 months trying to 'figure it out.' Matt's systems would have saved me years."

2. "These systems won't work in my industry"

Sarah runs a specialized consulting firm. She was skeptical our systems would work in her niche.

"My business felt too unique. I didn't think standardized systems could work for what we do."

After seeing another consultant get results, she decided to take the leap.

90 days later:

Built and implemented a content engine driving daily leads
Structured her offers using our frameworks
Team handles all client delivery through systems

"I was wrong about systems. They work in EVERY industry. We've had our best quarters ever and I actually have a life again."

3. "I'm too busy to implement right now"

Meet Mark. Classic perfectionist founder - always waiting for the "perfect time" to make changes.

"I kept pushing it off because we were 'too busy.' Classic mistake. You're always going to be busy if you don't have systems."

Finally, after missing another family vacation, he decided enough was enough.

His 90-day transformation:

Implemented Content GPS driving consistent leads
Built and documented all core systems
Team runs operations through clear processes
Takes every Friday off with family
Actually enjoys running his business again

"Stop waiting for the perfect time. There isn't one. The systems are what make you less busy."

Here's what all these founders have in common:

They were skeptical at first
They took action anyway
They followed proven systems
They got incredible results

We hope you see yourself in one of these 3 success stories.

And we would love to have you in Founder OS and take ACTION.

Apply to Join Founder OS

To your freedom,

Matt Gray
Founder & CEO of Founder OS

P.S. Still unsure if you should join Founder OS? Book a call and let's talk about your specific situation.

*IMPORTANT: Earnings and income disclaimer

FOMO Email 6: The In-Depth Case Study

Subject: $500K monthly in 30 days using these systems?
Preview: Mark's story

Hey founder,

Today I want to share a massive win that might inspire you to finally take action - one that will completely change how you think about scaling this year.

In just 30 days, Mark Flippen scaled from $50K to $500K monthly revenue (with a "boring" insurance business).

But let me back up…

Meet Mark and his co-founder Natasha.

When they first reached out, they were in a tough spot:

Starting completely from scratch
Zero clients or revenue
No marketing budget
"Boring" traditional industry
Conservative older buyers
Highly competitive space

Classic "we can't use organic content" situation.

"Everyone told us insurance was too old-school for social media. That our buyers wouldn't be on LinkedIn. That we needed to stick to cold calls and referrals." - Mark

Then something changed.

They joined Founder OS and implemented our Content GPS system.

Here's what happened:

Days 1-15:

Built their organic content engine on LinkedIn
Installed lead generation system templates
Started posting consistently using our frameworks
First prospects engaging

Days 15-30:

Won first major client
Second big deal closed
Audience growing steadily
Prospects reaching out
Third major client signed
Hit $500K ARR milestone

Total transformation in 30 days:

Revenue: $0 → $500K ARR
Clients: 0 → 3 major accounts
Marketing spend: $0
Lead source: 100% organic content
Industry position: Unknown → Authority

But the numbers don't tell the full story.

Here's what makes this crazy: Their latest client specifically mentioned following their LinkedIn content as the reason they were attracted to their business. They weren't even actively selling - just sharing valuable content using our frameworks!

In their words:

"This most recent new client said they loved keeping up with us on LinkedIn during our quiet period. If anyone needs any motivation…We're in a stodgy old industry (insurance) deep in a niche part of it with older buyers. AND the social selling is working! If it works for us, it will work for everyone!" - Mark

The craziest part?

This isn't about being in a "sexy" industry. It's not about having a huge following. It's not even about being a natural content creator.

It's about implementing proven systems:

The Content GPS
The Social Selling Framework
The Authority Positioning System
The Organic Lead Engine

The exact same systems you get access to inside Founder OS.

Want results like this in your industry?

In Founder OS you get:

180+ plug-and-play systems
80+ live coaching sessions per month
Templates, scripts, and frameworks
Private community of 500+ founders
Monthly strategy calls with me
AI execution tools coming July

If Mark can do it in one of the driest industries on earth, then so can you. And we’re here to help.

Apply to join Founder OS.

To your freedom,

Matt Gray
Founder & CEO of Founder OS

P.S. Want a shortcut to scaling your business and personal brand?

Join the program today.

*IMPORTANT: Earnings and income disclaimer

FOMO Email 7: The Last Chance

Subject: The difference between founders who scale and those who stall
Preview: It all comes down to systems...

Hey there,

Over the past week, I've shared stories of founders who transformed their businesses using our systems.

Today, I want to talk about something more important than any individual success story:

The predictable pattern behind every scaling founder.

After working with 500+ founders, here's what I've discovered:

Founders who scale all share three things:

They implement systems before they "need" them
They prioritize leverage over hustle
They build once and benefit forever

Founders who stay stuck share three different things:

They wait for the "perfect time" to systematize
They try to out-work their problems
They rebuild the same solutions over and over

The difference isn't talent. It's not resource. It's not even experience.

It's systems.

Let me show you what I mean with real data from our community:

Founders who implement our Content GPS:

Average time to first $10K month: 47 days
Average weekly hours saved: 15-20
Average increase in qualified leads: 3.2x

Founders who implement our team systems:

Average reduction in operational tasks: 78%
Average time to first hire: 30 days
Average revenue per team member: $127K

Founders who implement our full system stack:

Average revenue growth: 4.1x in 12 months
Average work week: 25 hours
Average vacation days taken: 47 per year

These aren't cherry-picked success stories. This is what happens when you stop trying to figure everything out yourself and start implementing proven systems.

Here's what you get inside Founder OS:

The Complete System Stack

180+ documented systems covering every aspect of scaling
From content creation to team building to operations
Each system tested across hundreds of businesses

Implementation Support

80+ live sessions monthly with expert operators
Real-time problem solving and customization
Community of 500+ founders sharing what works

The Compound Effect

Each system builds on the others
Small improvements create massive leverage
Your business becomes more valuable every month

The Math Is Simple:

Without systems:

60+ hour weeks
Constant firefighting
Linear growth (if any)
No real freedom

With systems:

20-30 hour weeks
Proactive planning
Exponential growth
True location independence

Here's what founders tell us after 90 days:

"I wish I had found these systems 5 years ago. Would have saved me hundreds of thousands in mistakes." - David K.

"The ROI is insane. One system alone generated $75K in new revenue." - Jennifer M.

"Finally feel like a CEO instead of an employee in my own business." - Marcus T.

If you're ready to join them and implement the systems that create predictable scale, now's the time.

Apply to Join Founder OS

To your systemized success,

Matt Gray

Founder & CEO of Founder OS

PS.Remember - every day you operate without systems is another day of leaving money on the table and life unlived. The best time to plant a tree was 20 years ago. The second best time is now. Join the program today.

PPS. For founders already doing $30K-$300K/month, ask about Founder OS Velocity in your application. It's our invite-only program with even more direct access and implementation support.

*IMPORTANT: Earnings and income disclaimer

Abandoned Application Sequence

Email 1: "What Made You Stop?" (Send immediately)

Subject: I noticed you didn't finish your Founder OS+ application...

Preview: Was it something I said? 👀

Hey {first_name},

I noticed you started your Founder OS+ application but didn't complete it.

Given you got this far, I'm guessing you're a founder doing $50K+ per month who's ready to:

Systemize your daily operations
Build a beautiful, sustainable personal brand
Implement scalable business systems

But something held you back.

Was it...

The investment?
Uncertainty if you're ready?
Questions about implementation?
Time concerns?

Hit reply and let me know. I'd love to understand what's on your mind.

Every week I help founders just like you build operating systems that scale their business, create time, increase profits, and remove errors... in weeks, not years.

Here's what one of our founders experienced after joining:

“Founder OS has been transformational for my business.

After spending 2 weeks devouring the lessons on writing, LinkedIn, and newsletters, I started implementing those into actions in week 3.

For me, the results were immediate and measurable. Using the recommended styling, tone, etc., my follower count increased by 250% and I gained over 300 quality newsletter subscribers (starting from 0).

But it's not just about the numbers – what's truly remarkable is the caliber of leads I'm now attracting.

Using Matt's frameworks for copywriting, post formatting, and visual content has helped me connect with exactly the kind of audience I was hoping to reach.”

Mitch Rawlyk

Ready to continue your application?

[Complete Your Founder OS+ Application]

To your success,

Matt

P.S. If cost is a concern, we have flexible payment options available. Let's chat.

*IMPORTANT: Earnings and income disclaimer

Email 2: "The Systems Revolution" (Send +24 hours)

Subject: The hard truth about scaling...

Preview: Most founders get this completely wrong

{first_name},

I'm going to be direct:

Most founders trying to scale are doing it completely backwards.

They think they need:

• More hustle
• More ad spend
• More team members
• More "grinding"

But here's what I learned after selling my first company:

Success isn't random. It's systematic.

The difference between a $50K/month founder and a $500K/month founder isn't effort — it's systems.

Inside Founder OS+, we install systems that:

Turn your social media into an systemized lead engine
Build your audience while you sleep
Create structured business growth

All customized specifically for YOUR business.

The result? A business that serves your life, not the other way around.

Ready to build your systemized empire?

[Complete Your Application]

Systems > Hustle

Matt

P.S. Only 3 spots remain this month. Don't wait.

Email 3: "Behind The Curtain" (Send +48 hours)

Subject: Here's exactly what you get in Founder OS+

Preview: Full breakdown of your concierge systems 👀

Hey {first_name},

Let me pull back the curtain and show you exactly what you get when you join Founder OS+:

𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗢𝗦+ 𝗜𝗻𝗰𝗹𝘂𝗱𝗲𝘀:

1. Your Entire Content GPS Built FOR You

Custom content engine
Built by our expert team

2. Expert-Crafted Offers

Custom-built for your specific business

3. Advanced Founder Blueprint

180 plug-and-play systems

4. 1:1 Dedicated Expert Coach

Daily access via Slack
Private coaching calls

5. Direct Access to Me

4x monthly live Q&A calls
$10,000/month value

Plus:

Elite Founder Community
Monthly Inner Circle Strategy Sessions
Exclusive In-Person Events (2x/year)

Ready to scale with systems?

[Complete Your Application Now]

To freedom,

Matt

P.S. This is likely the last time we'll offer Founder OS+ at this price point.

Email 4: "The Fork in the Road" (Send +72 hours)

Subject: Two types of founders (which are you?)

Preview: This decision changes everything...

{first_name},

There are two types of founders:

Type 1: Works 12+ hours daily, trapped in operations, desperate for freedom but can't escape the founder prison they've built.

Type 2: Works sustainably, travels the world, runs their business from anywhere, and grows through systems, not hustle.

11 years ago, I was Type 1.

Working 15-hour days building a coding bootcamp in Toronto. Drowning in operations. Hating every minute.

Then I discovered the power of systems.

Today:

I run 2 successful businesses
I work when I want
I travel the world
My team runs my operations

The difference?

Systems.

Inside Founder OS+, I'll help you systemize your business growth..

But more importantly, my team will implement them FOR YOU.

Which type of founder do you want to be?

[Complete Your Application]

Choose wisely,

Matt

P.S. Your application expires in 24 hours. Don't miss out.

Email 5: "Last Call" (Send +96 hours)

Subject: ⚠️ Your Founder OS+ application expires today

Preview: Final chance to join at current pricing

Hey {first_name},

This is your final notice — your Founder OS+ application expires in a few hours.

After that:

Your spot goes to someone else
Current pricing disappears
Application closes

Quick reminder of what you get:

Complete Content GPS built FOR YOU
Expert-crafted offers
Advanced Founder Blueprint (180 systems)
1:1 dedicated expert coach
Direct access to me
Elite founder community
In-person experiences

The choice is yours:

Keep grinding away, working 12+ hours daily...

Or install proven systems that grow your business sustainably.

This is your last chance.:
[Complete Your Application Now]

See you inside,
Matt

P.S. The current price won't be available again. Lock it in now.

Abandoned Call Sequence

Email 1: "Missed Connection" (Send immediately)

Subject: Hey - noticed you didn't book your Founder OS+ call

Preview: Let's build your growth systems 🚀

Hey {first_name},

I noticed you didn't schedule your call with my team.

Strange — most founders book immediately after seeing how our systems can help them:

Build sustainable growth
Create efficient operations
Develop structured business processes

Maybe there was a website glitch?

Here's your private link to book your call:
[Book Your Strategy Call]

Every week I help founders systemize their business growth.

Ready to build your systemize your business?
[Book Your Call Now]

Let’s win together,
Matt

P.S. This month's spots are nearly full. Don't wait.

Email 2: "The $5M Framework" (Send +24 hours)

Subject: The framework behind my businesses

Preview: I'll share it on our call 👀

{first_name},

On our call, I'll share the exact framework I used to:

Scale multiple successful businesses
Travel the world year-round
Build a team of A+ players

The framework works because it's built on systems, not hustle.

Want to see how it applies to your business?
[Book Your Call Now]

Let’s win together,
Matt

P.S. Your application shows you're a perfect fit. Let's chat.

Email 3: "Reality Check" (Send +48 hours)

Subject: Most founders never escape the prison...
Preview: Don't let this be you

Hey {first_name},

Hard truth:

Most founders never escape the prison they've built.

They stay trapped in operations
Working 12+ hour days
Missing life's best moments
Always stressed about growth

I know because I lived it.

11 years ago, I was working 15-hour days building a coding bootcamp in Toronto.

Burnt out. Overwhelmed. Drinking to cope. Hating every minute.

Then I discovered the power of systems.

Today:

I work sustainably
Travel the world
Run multiple succssful businesses
Have a team that handle opeartions

On our call, I'll show you exactly how I made this transition.

Ready to systemize your growth?
[Book Your Call Now]

Let’s win together,,
Matt

P.S. Only 3 call spots remain this week.

Email 4: "The Real Cost" (Send +72 hours)

Subject: The real cost isn't joining Founder OS+...

Preview: It's staying stuck in the founder prison

{first_name},

Quick question:

What's the real cost of staying stuck in your business?

Not just money...

But time.
Energy.
Relationships.
Life experiences.

Every day you stay trapped in operations is another day you:

Miss moments with family
Skip the gym
Cancel vacations
Push dreams aside

I know because I lived it for years.

But it doesn't have to be this way.

On our call, I'll show you how to:

Build efficient opeartions
Build systems that drive sustainable growth
Build a business that supports your vision

Ready to grow with systems?
[Book Your Strategy Call]

Life's too short for founder prison,
Matt

P.S. Your spot is reserved for the next 24 hours.

Email 5: "Final Notice" (Send +96 hours)

Subject: ⚠️ Your Founder OS+ opportunity expires today

Preview: Last chance to scale with systems

Hey {first_name},

This is your final notice.

Your opportunity to book a Founder OS+ strategy call expires in a few hours.

After that:

Your spot goes to someone else
Current pricing disappears
Application closes

Quick reminder of what we'll cover on the call:

Your custom systemization plan
60-day implementation roadmap
Team building blueprint
Personal brand systemization

The choice is yours:

Keep grinding away, working 12+ hours daily...

Or install systems that grow your business sustainably.

This is your last chance:
[Book Your Call Now]

Make it count,
Matt

P.S. Current pricing won't be available after today. Lock it in now.

Book a Call Sequence

Email 1: "You're In!" (Send immediately after booking)

Subject: You're confirmed! Here's what to expect...

Preview: Let's make this call count 🚀

Hey {first_name},

You're confirmed for your Founder OS+ strategy call on {date} at {time}.

Here's what to expect:

1. Deep Dive Assessment

Current operations analysis
Growth bottlenecks
System gaps
Team structure

2. Custom Action Plan

60-day implementation roadmap
Systems blueprint
Freedom framework

3. Next Steps

Platform tour
Implementation timeline
Investment options

To prepare:

Block 45 minutes (no distractions)
Have revenue numbers handy
Think about your ideal lifestyle
List your biggest operational challenges

This call will change everything.

Add to calendar:
[Add to Calendar]

Let’s win together,
Matt

P.S. Can't make it? Reply to reschedule.

Email 2: "The Blueprint" (Send -48 hours before call)

Subject: Your Founder OS+ blueprint is ready...

Preview: Let's review it together tomorrow

{first_name},

I've reviewed your application and built a custom blueprint for scaling your business with systems.

Tomorrow, I'll show you exactly how to:

Streamline your operations
Grow a sustainable business
Build your personal brand

Plus, I'll share real examples of founders who've done exactly this using our framework.

Quick reminder: Your call is tomorrow at {time}.

[Add to Calendar]

Come ready to transform your business.

See you tomorrow,
Matt

P.S. Have questions ready. I'll answer everything.

Email 3: "The Decision" (Send -24 hours before call)

Subject: Before we chat tomorrow...

Preview: A quick story about freedom

Hey {first_name},

Before our call tomorrow, I want to share something personal.

11 years ago, I was trapped.

Building a coding bootcamp in Toronto. Working 15-hour days. Drinking to cope with stress. Missing life's best moments.

I had built a prison, not a business.

Then I discovered systems.

Today:

I run 2 successful businesses
I travel the world
My team runs my operations

Tomorrow, I'll show you how you can build a sustainable business. I look forward to learning more about your goals.

Your call is confirmed for {time}.
[Add to Calendar]

See you then,
Matt

P.S. Come with questions. I'll share everything.

Email 4: "Ready?" (Send -3 hours before call)

Subject: 3 hours until we chat...

Preview: Quick prep to maximize our time

{first_name},

Your Founder OS+ strategy call starts in 3 hours.

Quick prep to maximize our time:

Have ready:

Current revenue numbers
Team structure
Biggest operational challenges
Questions about implementation

I'll show you exactly how to:

Build a sustainable business
Grow your personal brand
Systemize your operations

Talk soon,
Matt

P.S. Need to reschedule? Reply now.

Email 5: "Let's Do This" (Send -30 minutes before call)

Subject: Your call starts in 30 minutes Preview:

Time to transform your business

Hey {first_name},

Your Founder OS+ strategy call starts in 30 minutes.

Join here: [Zoom Link]

This call will change everything.

See you soon, Matt

P.S. Technical issues?

Text me: {phone number}

Founder OS Post Purchase Sequence (8 Emails)

Email #1: The Warm Welcome

Subject: ⚙️Welcome to Founder OS [Important Next Steps]

Preview: Let's get your systems in place

Hey {first name},

Welcome to Founder OS! I'm Matt, and I'm stoked to help you build a beautiful, systemized, and hyper-profitable business.

Before diving into our proven systems that have helped founders scale sustainably let me walk you through 4 important steps to set you up for success…

Below we're going to walk you through 3 important steps you need to complete to have a successful Founder OS experience…

So, please make sure to read this email in its entirety and complete every step we're going to lay out here!

Step 1: Join the Founder OS Skool Community

A few moments ago, you should have received an email with the subject line: “Founder OS invited you to join their community.”

NOTE: If you don't see this email in your inbox, please make sure to check your spam folder—it might've landed there by mistake.

In this email, you’ll find a link to join our Skool community where you’ll be able to access all the Founder OS modules and community.

This is where the magic happens – you'll get access to:

The complete Founder OS curriculum
Our elite community of high-performing founders
Direct access to me and our team of experts
Live sessions and Q&A calls

And once you hop aboard the community, you’ll be able to engage and connect with other likeminded founders who're also going through the program.

So, if you haven't already...

Go and find that email in your inbox
Use the link inside to join our Skool community
And then come back so you can complete the next steps

Step 3: Book Your Onboarding Call

Your dedicated Founder Success Manager, Luis, is ready to map out your 90-day journey to systematized freedom.

Click here to book your 1:1 onboarding call.

Here's what we'll cover:

Your specific growth goals and challenges
Priority systems to implement first
Customized content strategy for your niche
Key milestones for your first 90 days

Remember: Systems are the bridge between who you are today and the freedom you desire.

Step 4: Unlock Your Founder OS Bonus

If you'd like to build and monetize a profitable personal brand with Founder OS, I’d love to share with you my exact Personal Brand Strategy template.

This Personal Brand Strategy is EXACTLY how I’ve grown:

As well as multiple successful, systemized businesses.

To get access, simply click on this link to post a Tweet letting your friends know you've joined Founder OS.

We'll send you a follow-up email with a link to get access to the Personal Brand Strategy shortly afterwards!

And that’s it!

Tomorrow, I'll share the exact framework that helped me scale multiple businesses to 8-figures while traveling the world. But for now, complete these 4 steps to begin your journey to systemized success.

To your freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. Mark your calendar for our next live Q&A call with me. You can find this in the “Calendar” area of Skool. I'll be doing deep dives on founder-specific challenges and sharing new systems hot off the press.

Email #2: Quick Check-In & First Week Guide

Subject: ⚙️Have you dove into Onboarding yet?

Preview: Just want to make sure you’re all set!

Hey {first name},

I’m very excited to have you aboard Founder OS!

If you’ve already started to make your way through the Intro & Onboarding Modules then you’ll be well on your way to success in Founder OS.

But if you haven’t dived into the Onboarding modules yet then no worries!

By now you should have:

Joined our Skool community
Chosen your journey track
Booked your onboarding call

Click here to head into Skool and get started with Day 1 of Onboarding.

Inside the Onboarding Modules you’ll find:

Videos explaining how Founder OS works and how you can prepare so it’s all smooth sailing from here
The Founder OS Journey guide that gives you a list of action items to complete between now and the end of Founder OS
And a complete walkthrough on navigating the Skool community, keeping track of your progress, and how to connect with other founders

So, head on over into the Intro & Onboarding module to get started.

And, if you haven’t already, introduce yourself in the Founder OS community. Share a brief introduction on you and your business, your 90 day goals, and what you hope to achieve through Founder OS.

Remember: You don't need to do everything at once. Focus on one system at a time. That's how you build an empire that serves your life, not the other way around.

Just a quick a heads up: All the emails we will send throughout the program will start with the systems emoji ⚙️. This way, you will be able to easily recognize our emails in your inbox.

Also, if you haven’t already, please make sure to add this email address (matt@founderos.com) to your contacts so you never miss any important updates from us.

Questions? Drop a message in Skool. We're here to help.

Here's to systematizing your success,

Matt Gray

Founder & CEO of Founder OS

P.S. Don't forget to introduce yourself in the Skool community. Our community of founders is one of the most supportive you'll find anywhere. They're all building something remarkable, just like you.

Email #3: “The Biggest Challenge”

Subject line: ⚙️How are things going?

Preview text: Just checking in!

Hey there!

How's your Founder OS journey going so far?

If you've been systematically working through the modules and implementing one thing at a time, amazing work!

But if you're feeling a bit overwhelmed looking at all the systems and thinking "How am I going to implement all of this?" - don't worry. You're not alone. That’s completely normal and 100% part of the process.

Keeping a consistent shipping schedule is hard. Life happens, something urgent comes up, and before you know it you’ve skipped a day.

In fact, this is exactly what 82% of our founders experience in their first two weeks.

Here's the truth: The path to building a successful business isn't about doing everything at once. It's about doing the right things in the right order.

Luckily, I can tell you exactly how to overcome this challenge:

The 1-1-1 System:

1 module per week
1 implementation hour per day
1 win to celebrate each week

This simple system has helped thousands of founders inside Founder OS stay focused and make consistent progress.

Remember: Taking action most days is better than not taking action at all.

Here's how to implement it today:

Block off one "implementation hour" on your calendar (preferably first thing in the morning)
Pick ONE module to focus on this week (I recommend starting with Offer Optimization if you haven't already)
Break down the module into 5 daily actions (one for each workday) (ie. watch 3 modules, watch 3 more modules, fill out the Offer Optimization Worksheet, edit your Offer Optimization Worksheet, book a call with your Founder Success Manager Luis to review your offer)

Remember what I always say: "Done is better than perfect.”

The key isn't perfection - it's progress. Just take one small action each day, and within 90 days you'll have systems scaling your business.

Click here to dive straight into the Offer Optimization module and fill out your Offer Optimization Worksheet.

And of course, if you need any additional help implementing this, please don’t hesitate to hit reply and let me know.

I’m here for you!

Matt Gray

Founder & CEO of Founder OS

P.S. Take 2 minutes to watch this video where I show you exactly how I organize my implementation hours for maximum impact. This changed everything for several founders in our community.

Email #4: “The Underrated Feature”

Subject: ⚙️Most founders miss this $50K opportunity...

Preview: The hidden gem inside Founder OS

---

Hey there!

Quick question: Have you joined our bi-weekly Q&A calls with me yet?

I ask because many of our most successful founders tell me these calls were worth the entire investment in Founder OS alone. Yet surprisingly, only about 60% of new members attend in their first month.

Here's why these calls are pure gold:

Every other week, I do deep-dive breakdowns of:

Your specific content strategy
Your offer positioning
Your systemization roadmap
Your scaling challenges

But here's what makes them special...

This isn't just general advice. You get to ask me anything about your specific business challenges. It's like having a $10K/hour consultant in your pocket (that's what my private clients pay, but you get this included in your Founder OS membership).

For example, in previous sessions:

Natasha got clarity on her pricing strategy (and closed a $50K deal the next day)
Mark learned how to structure his content calendar (and 10x'd his LinkedIn engagement)
Leon discovered how to remove himself from operations (and now works just 4 hours per day)

Here's how to make the most of these calls:

1. Add them to your calendar now (you can find them in the Skool calendar)

2. Submit your questions 24 hours before the call

3. Come ready to implement (we record everything for you to reference later)

Click here to add the next call to your calendar.

Even if you can't make it live, submit your questions anyway. I answer every single one, and you'll get the recording within 24 hours.

Let's systematize your success together!

Matt Gray

Founder & CEO of Founder OS

PS... A lot of Founders have asked me if it's possible to bring your friends or family members onboard... and the answer is YES.

So if you know someone who could benefit from growing their audience and business with proven systems, you can use this link to invite them to Founder OS (and when they join I will pay you $1,000).

Email #5: “The Check-in Survey”

Subject line: ⚙️ A 3-minute request

Preview text: (And a free gift)

Hey there!

Now that you've been inside Founder OS for a few weeks, I'd love to learn more about:

Your specific growth goals
Any roadblocks you're hitting
How we can better support your journey

So, can you take 3 minutes to answer these questions?

Your answers will help us:

Customize your learning path
Create new systems you need
Improve the Founder OS experience

And as a little thank you...

Everyone who completes this survey will get instant FREE access to my Personal Brand Sprint Course (Worth $199).

This course contains my exact template pack I use to:

Turn one piece of content into 30
Create a profitable personal brand
Drive 120M+ organic views across social media

And more!

image (78).png

The survey should only take about 3 minutes to complete and we’d greatly appreciate it.

Click here to take the 3-minute survey and unlock your access to Personal Brand Sprint.

Your success matters deeply to me. This survey helps ensure you're getting everything you need to build your systematized, profitable personal brand.

To systemized freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. I made this YouTube video on How to Build a Profitable Personal Brand (In Just 30 Days). It is the perfect companion to the Personal Brand Sprint course. Check it out here.

Email #6: “The Bridge” Week 9

Subject line: ⚙️What’s next on your scaling journey?

Preview text: We’d love to help!

Hey there!

Now that you've started implementing the core systems inside Founder OS, you might be wondering what's next on your scaling journey.

Have you been:

Creating consistent content?
Building your organic lead engine?
Starting to see some early wins?
Using various writing tools, scheduling apps & platforms, templates, project dashboards, and more (in an attempt to stay organized)?

If you have done one or all of the above, that’s great.

But here's the real question: Are you ready to take this to the next level?

Do you have an exact path to follow to help you achieve your scaling and freedom goals?

Or does the whole learning process feel fragmented?

Here's why this matters...

Most founders hit a ceiling around $500k/year because they:

Get stuck doing everything themselves
Can't remove themselves from operations
Don't have the right systems to scale

Here's why Fragmented Growth is killing your business...

Most founders try to master one thing at a time:

Some focus only on audience growth - ending up with tons of followers but an empty bank account
Others obsess over their newsletter - writing into the void with no one discovering their genius
Many get stuck crafting the "perfect" offer - but have zero distribution and waste millions on ads
Some trade time for dollars with services - missing out on the leverage of systems and scalable products
Others only sell digital products - completely missing the high-ticket opportunities right in front of them

Look, scaling to $1M+ profit isn't about mastering one system.

You become an insanely profitable and incredibly defensible founder by COMBINING these 7 different skills together:

System 1: Organic Content Engine
System 2: Newsletter Automation
System 3: Magnetic Offer Design
System 4: Landing Page Psychology
System 5: Email Revenue Machine
System 6: Sales Call Scripts
System 7: Team Delegation OS

This is what separates 6-figure founders from 8-figure empires.

Any founder trying to grow without ALL these systems working together is leaving millions on the table.

It's like trying to drive a car with only one wheel - you might move, but you'll never reach your destination.

Think about it: Tesla has 30M followers, but Elon has 187M. Why? Because he mastered the full stack of systems that turn attention into empire.

The question is: Are you ready to stop playing small and implement the complete system stack that drives true freedom?

If that resonates, don’t feel too bad about it. I know because I was there too.

Back when I was running my first company, Bitmaker, I thought working 15-hour days was the only way to scale. I nearly burned out completely before discovering the power of true systemization.

Today, I run 2 successful business, travel the world, and live a life I am proud of.

The difference?

Advanced systems for:

Team building & delegation
Content automation
Offer scaling
Operational efficiency

Plus I priortiize the 3 most important things every 7-figure founder NEEDS:

Accountability
Mentorship
Community

These are the 3 secrets to hitting that next level and achieving your goals.

Which is why I'm excited to tell you about Founder OS+.

This is our high-touch, done-for-you mentorship experience where we:

Build your entire Content GPS FOR you
Create your offer
Train you in-person at two VIP experiences per year
Implement a personalized 1-year roadmap
Keep you accountable with a 1:1 dedicated Content GPS Coach

Plus you get:

4x monthly strategy calls with me (2x as much access to me)
Direct access to my network of A-players
Done-for-you content strategy
Custom operation systems built for your business
24/7 Slack access to your Content GPS coach

Click here to learn more about Founder OS+ and book a call with our team to see if you're a good fit.

To your systemized success,

Matt Gray

Founder & CEO of Founder OS

P.S. Spots are extremely limited as we work closely with each founder. If you're serious about scaling your business sustainably while working less, book your call today.

Email #7: “The Testimonial Request”

Subject: ⚙️You're about to help 100M founders

Preview: Your story matters more than you think...

Hey there!

Quick story...

When I was building my first business, I felt lost. Working 15-hour days, drowning in operations, watching my freedom slip away with every passing month.

The worst part? I thought I was the only one struggling.

Then I found my first mentor who showed me the power of systems. That changed everything.

That's why I'm reaching out today...

Your journey inside Founder OS matters. Your wins, your breakthroughs, your transformations - they're not just your story. They're a beacon for other founders who are where you were just a couple months ago.

Would you take 2 minutes to share your experience?

Here's why this matters:

Right now, there's a founder:

Working 80-hour weeks
Missing time with their family
Feeling trapped in their business
Dreaming of true freedom

Your story could be the exact thing that shows them what's possible.

Click here to share your Founder OS experience.

To make this super easy, just answer these 5 questions:

What were you experiencing before joining Founder OS?
Where are you now after joining Founder OS?
What results have you seen so far?
What is the BEST part about Founder OS?
What would you say to someone who is considering joining Founder OS?

Even a few sentences can make a massive difference.

And as a thank you, we'll personally review your business systems and send you a video breakdown of your next scaling opportunities (normally reserved for my $29K/year private clients).

Remember: Systems are the bridge between where you are and where you want to be. Your story could be that bridge for someone else.

To your systematized freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. The video breakdown offer expires in 48 hours. Share your story now to unlock this bonus.

Email #8: “The Referral Opportunity”

Subject: ⚙️Get paid $1,000 to help other founders

Preview: Your network needs these systems...

Hey there!

Quick question: Who in your network is working too hard right now?

You know the signs:

Trapped in daily operations
Struggling to scale beyond $30K/month
Missing out on life while building their business
Dreaming of more freedom but stuck in the grind

I'm asking because we just launched something special...

Introducing the Founder OS Ambassador Program

Here's how it works:

You introduce a founder to our systems using this custom referral link
They join Founder OS
You get paid $1,000

Simple. Systematic. Scalable.

Why am I doing this?

Because systematized growth shouldn't be a secret. When I was struggling to build my first business Bitmaker, I would have paid anything to get these systems. Now that we've helped thousands of founders build beautiful, systematized, and profitable personal brands, it's time to expand our impact.

My goal? Help 100 million founders achieve their dreams through proven systems.

And I want to reward you for being part of this mission.

Here's your unique referral link: {referral_link}

Three ways to share:

Send this link directly to founders you know
Share your Founder OS success story on social (using your link)
Forward this email to your entrepreneurial friends

Remember: This isn't just about the $1,000 reward. It's about helping other founders discover what you already know - that freedom through systems is possible.

To make this even easier, I've created:

Click here to access your Ambassador Toolkit.

The best part? There's no limit to how many founders you can refer. Some of our members have earned $7,000+ just by sharing their authentic experience.

Here's to helping more founders find freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. The first 3 ambassadors who refer a founder this week get an exclusive 1-hour systems audit with me (worth $10,000). Don't wait - share your link today.

Founder OS+ Post Purchase Sequence (7 Emails)

Email #1: The Warm Welcome

Subject: ⚙️Welcome to Founder OS+ [Important Next Steps]

Preview: Your systemized path to freedom begins

Hey {first_name},

First off - take a deep breath. You just made one of the best decisions of your entrepreneurial journey.

I'm Matt, and I'm about to show you exactly how to build a beautiful, systemized, and hyper-profitable business that serves your life (not the other way around).

But before we dive into the proven systems that have helped founders build systemized businesses,let me walk you through 4 important steps to set you up for success...

Step 1: Join Your Private Slack Channel

You should have received an invite to our private Slack workspace. This is where the magic happens – you'll get:

Direct 24/7 access to your dedicated Content GPS Coach
Priority support from our entire team
A private channel for implementation feedback

Can't find the invite? Check your spam folder or reply to this email and we'll resend it.

Step 2: Book Your 1:1 Strategy Session

Your dedicated Content GPS Coach is ready to map out your 90-day journey to systematized freedom.

[Click here to book your 1:1 strategy session].

We'll cover:

Your specific growth goals and challenges
Priority systems to implement first
Customized Content GPS for your niche
Key milestones for your first 90 days

Step 3: Join the Founder OS+ Skool Community

A few moments ago, you should have received an email with the subject line: “Founder OS invited you to join their community.”

NOTE: If you don't see this email in your inbox, please make sure to check your spam folder—it might've landed there by mistake.

In this email, you’ll find a link to join our Skool community where you’ll be able to access all the Founder OS+ modules and community.

This is where the magic happens – you'll get access to:

The complete Founder OS+ curriculum
Our elite community of high-performing founders
Direct access to me and our team of experts
Live sessions and Q&A calls

And once you hop aboard the community, you’ll be able to engage and connect with other likeminded founders who're also going through the program.

So, if you haven't already...

Go and find that email in your inbox
Use the link inside to join our Skool community
And then come back so you can complete the next steps

Step 4: Save the Dates for Our Live Sessions

You now have access to 4x monthly strategy calls with me. Add these to your calendar now.

Step 5: Unlock Your Founder OS Bonus

If you'd like to build and monetize a profitable personal brand with Founder OS, I’d love to share with you my exact Personal Brand Strategy template.

This Personal Brand Strategy is EXACTLY how I’ve grown:

As well as multiple successful, systemized businesses.

To get access, simply click on this link to post a Tweet letting your friends know you've joined Founder OS+.

We'll send you a follow-up email with a link to get access to the Personal Brand Strategy shortly afterwards!

And that’s it!

To your freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. Your first Founder OS Experience is happening this April. Block off April 7-9th in your calendar now.

Email #2: Quick Check-In & First Week Guide

Subject: ⚙️Have you dove into Onboarding yet?

Preview: Just want to make sure you’re all set!

Hey {first name},

I’m very excited to have you aboard Founder OS+!

If you’ve already started to make your way through the Intro & Onboarding Modules then you’ll be well on your way to success in Founder OS+.

But if you haven’t dived into the Onboarding modules yet then no worries!

By now you should have:

Joined our Skool community
Booked your 1:1 onboarding call

Click here to head into Skool and get started with Day 1 of Onboarding.

Inside the Onboarding Modules you’ll find:

Videos explaining how Founder OS+ works and how you can prepare so it’s all smooth sailing from here
And a complete walkthrough on navigating the Skool community, keeping track of your progress, and how to connect with other founders

So, hear on over into the Intro & Onboarding module to get started.

And, if you haven’t already, introduce yourself in the Founder OS+ community. Share a brief introduction on you and your business, your 90 day goals, and what you hope to achieve through Founder OS.

Remember: You don't need to do everything at once. Focus on one system at a time. That's how you build an empire that serves your life, not the other way around.

Just a quick a heads up: All the emails we will send throughout the program will start with the systems emoji ⚙️. This way, you will be able to easily recognize our emails in your inbox.

Also, if you haven’t already, please make sure to add this email address (matt@founderos.com) to your contacts so you never miss any important updates from us.

Questions? Drop a message in Skool. We're here to help.

Here's to systematizing your success,

Matt Gray

Founder & CEO of Founder OS

P.S. Don't forget to introduce yourself in the Skool community. Our community of founders is one of the most supportive you'll find anywhere. They're all building something remarkable, just like you.

Email #3: “The Biggest Challenge”

Subject line: ⚙️ How's your concierge journey going?

Preview text: Your Content GPS Expert is here to help

Hey there!

How's your Founder OS+ journey going so far?

If you've been working with your dedicated Content GPS Expert and implementing your custom systems, amazing work!

But if you're feeling a bit overwhelmed looking at your personalized roadmap and thinking "How am I going to implement all of this?" - don't worry. You're not alone. That's completely normal and 100% part of the process.

Building a systemized business is challenging. Life happens, urgent issues come up, and before you know it you've gotten off track.

In fact, this is exactly why we created Founder OS+ - to help you along your journey with customized mentorship and accountability.

Here's the truth: The path to building a systemized business isn't about doing everything yourself. It's about having the right support system and expert implementation team behind you.

Your Content GPS Expert has developed a simple framework to keep you on track:

The 1-1-1 System:

1 key priority each month
1 Accountability Call every 2 weeks for the first 2 months
1 win to celebrate each week

This proven system has helped our Founder OS+ members stay focused and make consistent progress.

Remember: Progress with support is better than perfection alone.

Here's what to focus on this week:

Connect with your Content GPS Expert on Slack to review your priorities
Block 3 focused hours after your Accountabilty Call to implement your tasks
Choose ONE key system to optimize (we recommend starting with your Content Engine if you haven't already)

Remember what I always say: "Systems = Freedom"

The key isn't perfection - it's progress. Just take one small action each day, and within 90 days you'll have systems in place to help you build a calm company.

Click here to dive straight into the Offer Optimization module and fill out your Offer Optimization Worksheet.

And of course, if you need any additional help implementing this, please don’t hesitate to reach out to your Content GPS Expert in Slack.

To your systematized freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. Take 2 minutes to watch this video where I show you exactly how I organize my implementation hours for maximum impact. This changed everything for several founders in our community.

Email #4: “The Underrated Feature”

Subject: ⚙️Your $10K monthly strategy sessions await...

Preview: The hidden advantage of Founder OS+

Hey there!

Quick question: Have you booked your 1:1 strategy sessions with your Content GPS Expert?

I ask because our most successful Founder OS+ members consistently tell me these private sessions are transformational for their business. Yet surprisingly, about 20% of new members don't take full advantage of this exclusive access in their first month.

Here's why these private sessions are worth $10K+:

Every month, you get an intimate strategy session with your Content GPS Expert where we do deep-dive breakdowns of:

Your custom Content GPS implementation
Your offer positioning and scaling strategy
Your sustainable personal brand plan
Your specific operational challenges

But here's what makes these sessions special...

This isn't group coaching or general advice. This is just you and your coach, focusing entirely on your business for 50 minutes. It's like having a $20K/month private advisor (what my highest-tier clients pay) dedicated to your success.

For example, in recent private sessions:

Sean refined his premium positioning
Mark optimized his Content GPS
Elena systematized her operations

Here's how to maximize your private sessions:

Book your session with your Content GPS Expert
Share your wins and challenges with your expert 48 hours before the call
Come prepared with your biggest scaling opportunities

Click here to book your private strategy sessions.

Remember: You also have 24/7 Slack access to your dedicated Content GPS Expert between calls. We're here to ensure your rapid implementation and success.

To your systematized empire,

Matt Gray

Founder & CEO of Founder OS

PS... A lot of Founders have asked me if it's possible to bring your friends or family members onboard... and the answer is YES.

So if you know someone who could benefit from growing their audience and business with proven systems, you can use this link to invite them to Founder OS+ (and when they join I will pay you $2,800).

Email #5: “The Check-in Survey”

Subject line: ⚙️ A 3-minute request

Preview text: Let's accelerate your growth

Hey there!

As your mentor in Founder OS+, I personally review each member's journey to ensure you're getting the transformational results you deserve.

Now that you've been working with your Content GPS Expert for a few weeks, I'd love to dive deeper into:

Your empire-building vision
Your scaling opportunities
Your implementation victories
Any challenges we can help overcome

Can you take 3 minutes to share your journey with me?

Your insights will help us:

Refine your custom implementation strategy
Create new systems specifically for your business
Enhance your private mentorship experience
Identify partnership opportunities within our network

Click here to share your journey.

Your success is my personal mission. Your feedback helps ensure we're providing the elite-level support you need to build your systematized empire.

Let’s win together,

Matt Gray

Founder & CEO of Founder OS

Email #6: “The Testimonial Request”

Subject: ⚙️Your story will inspire millions of people

Preview: Share your transformation

Hey there!

Quick story...

When I sold my first company Bitmaker, everyone thought I was living the dream. But inside, I was drowning - working 12-hour days, missing life's precious moments, watching my freedom slip away.

The worst part? At my level of success, I felt I couldn't admit I was struggling.

Then I discovered the power of elite systems and high-level mentorship. That changed everything.

That's why I created Founder OS+...

Your journey as a Founder OS+ member is extraordinary. Your breakthroughs, your wins, your transformation from founder to empire builder - they're not just your story. They're an inspiration to other high-growth founders who are where you were before discovering the power of true systemization.

Would you take 2 minutes to share your experience?

Here's why this matters:

Right now, there's a founder:

Running a 7-figure business but working 80-hour weeks
Missing their child's soccer games despite their success
Feeling trapped in their "successful" business
Dreaming of true freedom while their competitor takes market share

Your story could be the exact thing that shows them what's possible.

Click here to share your Founder OS+ experience.

To make this super easy, just answer these 5 questions:

What were you experiencing before joining Founder OS+?
Where are you now after joining Founder OS+?
What results have you seen so far?
What is the BEST part about Founder OS+?
What would you say to someone who is considering joining Founder OS+?

Even a few sentences can make a massive difference.

And as a thank you, I'll personally review your business systems and send you a video breakdown of your next scaling opportunities.

Remember: Systems are the bridge between where you are and where you want to be. Your story could be that bridge for someone else.

Let’s win together,

Matt Gray

Founder & CEO of Founder OS

P.S. The video breakdown offer expires in 48 hours. Share your story now to unlock this bonus.

Email #7: “The Referral Opportunity”

Subject: ⚙️Get paid $2,800 to help other founders

Preview: Your network deserves white-glove systemization...

Hey there!

Quick question: Which founders in your network are stuck at 7-figures?

You know the signs of a founder ready for true freedom:

Running a successful business but trapped by operations
Plateaued at $1M annual profit
Missing life's precious moments despite their success
Dreaming of hitting their business goals while working less

I'm asking because we just launched something special...

Introducing the Founder OS+ Elite Referral Program

Here's how it works:

You introduce a founder to our systems using this custom referral link
They join Founder OS+
You get paid $2,800

Simple. Systematic. Scalable.

Why am I doing this?

Because true systemization at the highest level shouldn't be reserved for the few. When I sold Bitmaker, I would have paid anything for a concierge system to scale while preserving my freedom. Now that we've helped hundreds of founders, it's time to expand our impact to your network.

My goal? Help 100 million founders achieve their dreams through proven systems.

And I want to reward you for being part of this mission.

Here's your unique referral link: {referral_link}

Three ways to share:

Send this link directly to founders you know
Share your Founder OS success story on social (using your link)
Forward this email to your entrepreneurial friends

Remember: This isn't just about the $1,000 reward. It's about helping other founders discover what you already know - that freedom through systems is possible.

To make this even easier, I've created:

Click here to access your Ambassador Toolkit.

The best part? There's no limit to how many founders you can refer. Some of our members have earned $10,000+ just by sharing their authentic experience.

Here's to helping more founders find freedom,

Matt Gray

Founder & CEO of Founder OS

P.S. The first 3 ambassadors who refer a founder this week get an exclusive 1-hour systems audit with me (worth $10,000). Don't wait - share your link today.

Table of Contents

Welcome Series / Email Course

Email 1: The Ikigai System

Email 2: The Content GPS Revealed

Email 3: The Weapons Framework

You are one system away from being rich.

Email 4: The Automated Lead Engine

Email 5: The Freedom Formula

FOMO Series

FOMO Email 1: The Transformation

FOMO Email 2: The Financial Outcomes

FOMO Email 3: The Price Anchor

FOMO Email 4: The Challenges and The Benefits

FOMO Email 5: The Success Stories

FOMO Email 6: The In-Depth Case Study

FOMO Email 7: The Last Chance

Abandoned Application Sequence

Email 1: "What Made You Stop?" (Send immediately)

Email 2: "The Systems Revolution" (Send +24 hours)

Email 3: "Behind The Curtain" (Send +48 hours)

Email 4: "The Fork in the Road" (Send +72 hours)

Email 5: "Last Call" (Send +96 hours)

Abandoned Call Sequence

Email 1: "Missed Connection" (Send immediately)

Email 2: "The $5M Framework" (Send +24 hours)

Email 3: "Reality Check" (Send +48 hours)

Email 4: "The Real Cost" (Send +72 hours)

Email 5: "Final Notice" (Send +96 hours)

Book a Call Sequence

Email 1: "You're In!" (Send immediately after booking)

Email 2: "The Blueprint" (Send -48 hours before call)

Email 3: "The Decision" (Send -24 hours before call)

Email 4: "Ready?" (Send -3 hours before call)

Email 5: "Let's Do This" (Send -30 minutes before call)

Founder OS Post Purchase Sequence (8 Emails)

Email #1: The Warm Welcome

As well as multiple successful, systemized businesses.

To get access, simply click on this link to post a Tweet letting your friends know you've joined Founder OS.

Email #2: Quick Check-In & First Week Guide

Email #3: “The Biggest Challenge”

Email #4: “The Underrated Feature”

Email #5: “The Check-in Survey”

Email #6: “The Bridge” Week 9

Email #7: “The Testimonial Request”

Email #8: “The Referral Opportunity”

Founder OS+ Post Purchase Sequence (7 Emails)

Email #1: The Warm Welcome

Step 1: Join Your Private Slack Channel

Step 2: Book Your 1:1 Strategy Session

Step 4: Save the Dates for Our Live Sessions

As well as multiple successful, systemized businesses.

To get access, simply click on this link to post a Tweet letting your friends know you've joined Founder OS+.

Email #2: Quick Check-In & First Week Guide

Email #3: “The Biggest Challenge”

Email #4: “The Underrated Feature”

Email #6: “The Testimonial Request”

Email #7: “The Referral Opportunity”