Names:

Cheryl, Regine, Aurel

Celebrity:

Beabadoobee

REEL persona:

Playful, casual, bold, stylish, curating a mix of an extremely candid yet still professional profile on social media (instagram)

She portrays herself as a sweet girl through her (twitter) by the way she talks informally (using slang and emojis)

REAL persona:

  • Through interviews: Speaks out on Asian hate, is a huge activist and is able to be vulnerable to talk about her past traumas, difficult relationships and her experience taking therapy.
  • Many articles have written on her rough past: kicked out of conservative high school and drugs/substance abuse

Love:

How is their love life reported on?

  • Discourse over beabadoobee’s breakup with her previous partner being messy, in addition to him dating her ex-friend immediately after the breakup.

Ordinariness:

Do the media try to show them as everyday individuals like you?

  • Her ‘Glue song’ music video featured her in her hometown in the philippines with her, making it relatable to audiences as it shows a simple and rural area

Success:

What is their success story? How is it told?

  • Went viral through tiktok in 2020 with her first single named ‘Coffee’
  • Said she tried to be someone she wasnt until she started embracing her roots
  • Mentioned she was ostracized in school then kicked out of school at age 17
  • Presented as started from simplicity: used a second hand guitar and practiced through youtube tutorials
  • Went popular through her first song
  • She signed up with London label Dirty Hit where she continued to produce her other songs.

https://www.gq-magazine.co.uk/culture/article/beabadoobee-interview-2022

  • In this article, they described her life story as a ‘meaningful transformation’ with many obstacles but a good ending where she was able to find herself by the end.

Consumption:

  • There are not much professional articles that cover beabadoobee’s consumption (diet, material consumption, etc) however, there are prosumers such as fan generated social media pages dedicated to finding the pieces of clothing worn by the artist.

Dream turned sour:

Has this celebrity had a downfall? How is it reported? Did they recover?

  • Since her appearance and debut as a singer song-writer around 2020 is still quite recent, there has not been any controversies or negativity involved regarding the artist herself.