Effective Date: 09/01, 2020.  

  1. Introduction and Overview.

Dorothy, Inc.  (“Dorothy,” “we,” “us” or “our”) recognizes the importance of protecting the privacy of our online visitors and customers. It is our intent to balance our legitimate business interests in collecting and using information received from and about you with your reasonable expectations of privacy. The following privacy policy (“Privacy Policy”) is the way we handle information learned about you from your visits to our website available at (the “Site”) and any use of the services offered by us (the “Service”).

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you submit information to or through the Site or use of any Service, you consent to the collection and processing of your information as described in this Privacy Policy. By using the Site or Service, you accept the terms of this Privacy Policy and our Terms of Use, confirm that you are not located outside the United States, and consent to our collection, use, disclosure and retention of your information as described in this Privacy Policy. We currently only accept business and Site visitors within the United States. IF YOU ARE LOCATED OUTSIDE THE UNITED STATES, OR IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY, YOU ARE NOT AUTHORIZED TO USE THE SITE.

  1. Information Collection.

Our goal is to provide our customers with better information related to flooding in any given area as a resource to make informed decisions with respect to flood risk. The data we use to build our models are based on information obtained from a variety of third-party sources and, as provided, are not linked to any personal identifiable information.

However, in certain situations, information may be collected that is deemed personally identifiable. For example, when if you visit this site and request a demo, you will provide us with contact information to process your request. Similarly, certain interactions with our Site may also allow for the collection of certain information that may be deemed personally identifiable. The below is a breakdown of the information we may collect, whether provided by you, collected automatically, or obtained from any third parties when visiting our Site or using our Service.

  1. Information You Provide.

We collect information about you when you visit our Site or use the Services, including information you provide when you [register an account, update your profile,[1]] access our content, make a purchase, contact any Dorothy Service or support representative. The following are the categories of information we collect when you use our Service:


You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.  

  1. Information Collected Automatically.[4]

In addition, we automatically collect information when you use the Site or Service. The following are the categories of information we automatically collect through the Site and Services:

We use various tracking technologies to automatically collect information when you use the Site or Service, including the following:

For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, see the “Analytics and Advertising” and “Your Rights and Choices” sections below.

  1. Information from Other Sources.

In order to provide the Service, in particular with respect to flood mapping, we gather, and analyze geographical data from a variety of trusted sources, and use our proprietary models to create useful geographical data to use in reports generated for clients. Such information is generally limited to geographic maps and layering tools to depict different attributes such as open water or areas of grass. Other data sets may provide elevation information, benchmarking materials and real weather events.

The following are the categories of sources we collect information from:

  1. Use of Information.

We collect and use information for business purposes in accordance with the practices described in this Privacy Policy. Our business purposes for collecting and using information include to:

Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.

  1. Sharing of Information.

We share information we collect in accordance with the practices described in this Privacy Policy. The types of entities to whom we disclose information we collect, include the following:

Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.

  1. Cookies and Other Information Collection Tools.

Duration of Cookies. We may use either “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.

Why do we use Cookies? Cookies help us improve the Site and Service by providing us with information about which parts of the Site and Service are most popular, enabling us to analyze technical and navigational information about the Site and Service, and helping us to detect and prevent fraud. We also use cookies and other data collection tools (such as web beacons and server logs) to help improve your experience with the Site and Service. For example, we use Google Analytics to help analyze how users use the Site. These tools use cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to our data collection tool service providers. This information is then used by us to evaluate visitors’ use of the Site and to compile statistical reports on website activity for Dorothy. If you would like to opt-out from the use of your information by Google analytics, you may use Google’s analytics opt-out browser add-on designed for this purpose.

  1. Analytics and Advertising.

We use analytics services, such as Google Analytics, to help us understand how users access and use the Site and Service. [In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.[7]]

As part of this process, we may incorporate tracking technologies into our own Site and Service [as well as into our ads displayed on other websites and services[8]]. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to.

Vendors may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

  1. Your Rights and Choices.

This section is intended to provide you with more information about your rights and choices with respect to particular information and technologies. However, please note that if you opt out using any of the below methods, the opt out may only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs of another entity, or the accuracy of any other entities’ statements regarding its opt out options or programs.

  1. Account Information.

You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the “Contact Us” section below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

  1. Cookies and Other Tracking Technology Choices.

Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.

Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals.  For more information on “Do Not Track,” visit

Please be aware that if you disable or remove tracking technologies some parts of the Site or Service may not function correctly.

  1. Analytics and Interest-Based Advertising.

Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at  

  1. Communications.

E-mails. You can opt-out of receiving promotional emails from us at any time [by following the instructions as provided in emails to click on the unsubscribe link,[9]] or emailing us at the email address set out in the “Contact Us” section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or Dorothy’s ongoing business relations.

Please note that your opt out is limited to the email address, device, and phone number used and will not affect subsequent subscriptions.  

  1. Children.

We do not knowingly collect or maintain personal information from any person under the age of thirteen. No parts of our Site are directed to or designed to attract anyone under the age of thirteen.

  1. Data Security.

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you. Except as otherwise provided by applicable law, Dorothy will not be responsible for any loss, corruption or unauthorized acquisition or misuse of personal information that you provide through the Site that is stored by us, or for any damages resulting from such loss, corruption or unauthorized acquisition or misuse.

  1. International Transfer.

We are based in the U.S. and the information we collect is governed by U.S. law.  If you are accessing the Site or Service from outside of the U.S., please be aware that information collected through the Site or Service may be transferred to, processed, stored, and used in the U.S. and other jurisdictions. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of the Site or Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in the U.S. and other jurisdictions as set out in this Privacy Policy.

  1. Changes to this Privacy Policy.

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Site or Service indicates your consent to the Privacy Policy then posted. Accordingly, please refer back to this Privacy Policy frequently as it may change  

  1. Contact Us.

If you have any questions or comments about this Privacy Policy, our data practices, or our compliance with applicable law, please contact us:

By email:

By mail:

3401 Grays Ferry Ave, Philadelphia, PA 19146

  1. Additional Disclosures for Nevada Residents.

Nevada law (NRS 603A.345) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us as at

  1. California Shine the Light.

Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in “Contact Us” above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.

[1] We are including some of this because on the website, it looks like you may be headed towards having services and interactions through a website or some type of online service.  Understand for now that transactions will be handled on a more “manual” basis.

[2] Include only if you plan on including online accounts.

[3] Include only if you plan on including online accounts. If used, this should further be modified to reflect the profile data (e.g., industry, occupation, etc.)

[4] Based on your description of the current site and service, we believe the below are the main types of information that is collected automatically on an individuals. However, to the extent you also derive location of a person through methods like deriving location from an IP address, the following should also be included:

Location Data, including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level) and, with your consent, precise location data (such as latitude/longitude data).”

[5] Only include this if you envision working with partners and want the option to receive information from such entities. For example, is there any plans to enter into any partnership arrangement with any insurers to promote Dorothy’s services?

[6] Are there partners that you envision sharing data with? If so, include this bullet and revise to accurately reflect the type of partner envisioned.

[7] Only include this if an accurate statement. If you do not work with any such entities to place advertisement, nor plan to work with such entities, then please remove the bracketed language.

[8] Only include the bracketed if it is an accurate reflection of Dorothy’s practices.  

[9] Include this statement to the extent you have a link to unsubscribe from email promotions.  Under CAN-SPAM any such email must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future.