LinkedIn Automation: How To Grow Your Lead Generation & Sales Online

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How to Generate Leads On LinkedIn With Automation
Social platforms such as LinkedIn have taken over as the preferred channels for young professionals looking to make connections and expand their network. At the same time, traditional sales prospecting channels like outbound calls and emails became less effective.
The reason for this shift is the rate at which people could get responses from each channel: cold emails are significantly slower than social platforms. For example, with cold email cadences, 1000 emails may get a 15 percent open rate—which means only 15 percent of people who received the email actually cared to open it. Out of that 15 percent, only 2 percent would reply. From that 2 percent, more than half are actually opting to unsubscribe.
While cold emailing may have been effective in the past, this is no longer the case. Many sales teams have turned their attention to social selling on LinkedIn.
LinkedIn automation further enhances the platform’s flexibility and functionality. Visiting profiles and sending messages can be made easy with the right automation tools, opening up more sales opportunities.
LinkedIn Automated Marketing & Prospecting: What Is It?
When it comes to connecting with prospects, LinkedIn is one of the best social networking platforms out there. Professionals and businesses looking to expand their network use LinkedIn to engage directly with potential customers.
However, when there are too many leads and prospects to engage with, automation might be necessary. There are many LinkedIn automation tools that can automate certain tasks like connection requests, profile visits, messaging, and many more.
LinkedIn automated marketing and prospecting is not about automating every possible engagement. It is about knowing what steps can be automated and what should be done personally. Conversations, for example, should not be automated. At the core of sales and marketing is the relationship built through meaningful interactions. Relationships are not something that can or should be automated.
A good rule of thumb is to only automate repetitive and mundane tasks that distract from more important parts of the job—such as talking to prospects. Social selling is all about being social. When it comes to LinkedIn, this is done by creating value through quality content while engaging with other people’s content, and then automating the mundane tasks.
How Can LinkedIn Automation Help Your Business?
LinkedIn automation frees a lot of time and helps marketers stay focused on their more important tasks. Visiting profiles, sending connection requests, and then following up with messages can get very tedious very quickly. These tasks are only easy when there are two to three leads to be managed. But once the leads reach more than 10 people, it starts to get more difficult to manage. It becomes a challenge to stay organized.
This is one of the reasons why LinkedIn automation is worth a look. LinkedIn automation tools such as Kennected can make the process seamlessly organized by using a well-structured approach. LinkedIn is where most business professionals hang out. By reaching out to the right people, marketers can expand their network.
Automation tools can select leads and contact them by viewing their profiles and sending them connection requests. This significantly speeds up the lead generation to conversion process, which takes 84 days on average. This means professionals can focus on selling instead of tracking down leads or following up with them. The sales process becomes much smoother because all the tiresome work has been done.
Once the connection has been made, the marketer can swoop in and charm the prospect into becoming a customer.
How Can You Automate LinkedIn Messages?
Kennected is one of the best tools for generating leads online, especially because it lets users automate messages on LinkedIn. This makes lead generation simpler. Kennected allows users to upload CSV to define their target audience and find those people easily.
Once the target audience has been defined, the user can set up personalized invite messages with placeholders to send up to 100 new invitations. This feature makes the invite messages feel less ‘spammy’ and more likely to be read.
Kennected also allows users to add automated follow-up triggers for those who have connected but haven’t responded. There can be up to six different follow-up messages for each person.
How to Use LinkedIn Automation the Right Way
When automating on LinkedIn, marketers should try to select which tasks to automate carefully. Profile visits can be automated, and so can initial invites and greetings. Kennected already allows these messages to be automated with customized follow ups that don’t feel like spam.
Once the target engages and allows the connection, the marketer should talk to them personally and not automate this part of the relationship building process. Only automate the prospecting and messaging parts, or else the connection will not be formed and the lead will not be converted. Try to build rapport manually.
Kennected gives each message a personalized touch so that it does not come across like cold emails. Even the follow-up phase can be automated with Kennected. Users can set up follow up messages by adding an automated follow-up the cadence. Kennected has many other helpful features that are worth discussing such as reply detection, response tracking, and acceptance tracking.
Kennected, and many other LinkedIn automation tools, can optimize the lead generation process if used properly.
How Many LinkedIn Messages Can I Send Per Day?
When it comes to LinkedIn messages, there is no official limit to how many messages can be sent to first degree connections per day. However, when it comes to social selling, it is not advisable to go overboard and flood connections with messages. Connections will begin to disconnect or even report the messages as spam, which is counterproductive for any marketer on LinkedIn.
Even worse, spamming messages can lead to some severe consequences such as getting the LinkedIn account blocked for a few days. This is an incredibly frustrating experience for many LinkedIn users as it keeps them from being productive.
LinkedIn generally feels less intrusive than a direct email, but spamming should still be avoided if possible. To avoid spamming, the user should know exactly what spam means. It means self-promotions of any kind, pitches of any kind, and sending sales pitches as soon as someone accepts the connection request. Spam can also refer to sending follow-up messages over and over again.
It is important to get to know the LinkedIn connection before pitching anything, or else it will feel intrusive. Only send connection requests to prospects that are likely interested in what is being offered. Follow up with new connections and add value with quality content.
Prospects should be treated kindly—just like how relationships are built in real life.
How Many InMails Can I Send?
InMail allows users with a premium LinkedIn account to directly message another LinkedIn member that they are not connected to. Those with a basic or free LinkedIn account can only send direct messages to LinkedIn members that they are connected to, which means an upgrade to Premium is required to use InMail.
Members with a premium account are allotted a specific number of InMail credits based on their subscription type. The number of InMail credits is located in the user’s Premium subscription page. InMail credits can be purchased from the LinkedIn website. However, these Inmail credits are only available for use from the personal account and not in Recruiter Lite.
InMail messages can have up to 200 characters in the required subject line and up to 1900 characters in the body. LinkedIn members cannot purchase additional InMail credits outside of the monthly allotment for Sales Navigator. InMail credits are allotted every month on the first day of the member’s billing cycle. InMail credits can be accumulated from month to month, but will expire after 90 days. InMail messages have the added benefit of being 30 percent more effective than regular emails. People are more likely to read them because these messages are not ‘spammy’.
If the person does not reply within 7 days, the sender gets the credit back to their account, so it is essentially a refund.
How Many LinkedIn Invites Can You Send?
LinkedIn members are allotted 300 invites to send out. There is no known limit to how many can be sent out per day, but it is still not advisable to send out too many. Users are required to enter a Captcha for each invite over 100 sent in a 24-hour period.
To avoid becoming spammy, only send invitations when there is a fair chance that it will be accepted. Never send the default invitation since it tends to turn off some people. LinkedIn members should also avoid sending invites to everyone in their email contacts list.
It is possible to withdraw an invitation once it has been sent. Simply go to Inbox, select Sent, and then go to the Sent Invitations tab to see all the sent invitations. Click on the invite that needs to be withdrawn to open the message, and then click the Withdraw button. The person will not be notified that the invitation has been withdrawn.
Do take note that the withdrawn invitation is not credited back into the account and still counts toward the 3000 invitation limit. If the account somehow runs out of invitations, simply email LinkedIn Customer Service and ask for more invites. This should grant another 500 to 1000 invites, granted that the member has not been labeled a spammer by getting too many declines.
Can You Get Banned From LinkedIn?
It is possible for users to be banned by LinkedIn for requesting connections with prospects that they don’t know. Being restricted from sending connection requests, as well as being completely banned by LinkedIn is common. But most people are not aware of this risk.
If a LinkedIn member’s connection requests are not accepted by prospects often enough, LinkedIn will remove their ability to make connection requests. LinkedIn does not provide any hard rules that define the term “often enough”.
Getting declined is almost exactly the same as getting marked as Spam. In LinkedIn’s eyes, IDK (I Don’t Know) and Spam are identical, which means the website will place a restriction on the account, requiring the user to enter an email address for all future invites.
In fact, it is quite common for newbies to get overzealous with their invitations and end up getting restricted. Starting the conversation on a different platform and then taking it to LinkedIn is one of the best ways to increase acceptance rate.
Using automation tools like Kennected to personalize messages is also a good way to avoid getting declined by prospects.
What Is LinkedIn Jail?
LinkedIn Jail is another term for having an account restricted by LinkedIn. This is inconvenient for marketers because having a LinkedIn account restriction curtails their social selling efforts. Landing in “LinkedIn Jail” is a serious matter. It is possible to get the restriction limited. However, it is better to avoid it in the first place.
There are many examples of conduct that may result in a user’s account getting restricted. If the user has a history of abusive behavior on their account, or if they have an unusually large number of page views, LinkedIn may detect these activities and give sanctions. LinkedIn may also restrict accounts that participated in inappropriate or illegal activities.
To avoid LinkedIn Jail, professional conduct and behavior are required. It is incredibly important to be respectful in every interaction with other LinkedIn members. Depending on the violation, the user may appeal to LinkedIn to remove the restriction.
Why Do LinkedIn Invitations Fail?
Invitations may fail if the LinkedIn account is temporarily restricted from sending invitations to people. This may happen for reasons like the user sent too many invitations within a short amount of time, or their invitations have been ignored and left pending by the recipients.
These restrictions are often temporary. When using LinkedIn, members should always go for quality rather than quantity. LinkedIn wants users to only send invitations to people they know and trust. But this is not always possible, especially when it comes to lead generation and social selling.
Most restrictions are automatically removed within a few days. For the first restriction, it should go away after a few hours. For the following account restrictions, it may take a few days before the user is able to send invitations again.
Kennected’s automated messages reduce the chances of having the user’s account restricted. The personalized messages that come with the invitation can explain why the member would like to connect. This means they are more likely to accept the connection request.
What Is A LinkedIn Bot?
LinkedIn is the biggest employment and business-oriented social networking service. In order to maximize its potential, marketers should use LinkedIn automation tools that can make certain tasks easier. LinkedIn automation tools are also sometimes referred to as LinkedIn bots because of the way they automate certain activities.
B2B lead generation through LinkedIn is one of the most efficient ways for businesses to grow. However, it can take up a lot of time while trying to target prospects. Growing connections with very little effort is made possible with the help of LinkedIn bots.
How Does A LinkedIn Bot Work?
A bot or a script can serve a wide array of functions, depending on what type is being used. There are bots for simple functions like auto-follow, unfollow, follow back, like, unlike, comment, share, add friends, and send messages.
Kennected automates the messaging process so that users can send personalized messages and follow-ups without coming across as spam. It is one of the safest and most effective automated sequencing tools for automating outreach and leads. Kennected users can focus on the tasks that require their attention such as communicating with leads and prospects.
Can Using A LinkedIn Bot Get You Banned?
No bot is 100 percent safe. Sending a lot of connection requests automatically can lead to the user’s account getting suspended or restricted for a significant amount of time. But this is not the bot’s fault, as LinkedIn itself is very sensitive to these activities.
Even users who manually send out connection requests can get banned if they are too aggressive with it. So using bots does not necessarily make the account more or less likely to be banned. LinkedIn is committed to keeping its members’ data safe. These restrictions are designed to protect users from fraud and abuse.
Kennected is one of the safest LinkedIn automation tools out there. It allows users to personalize their messages so that people are more likely to accept the connection requests. This minimizes the risk of getting banned.
Can LinkedIn Automation Work For Realtors?
Many people think that LinkedIn is only for business owners and executives—but this could not be further from the truth. There are over 7 million real estate professionals taking advantage of the social networking platform. This is because they are seeing great results when it comes to figuring out how to get real estate leads.
LinkedIn automation can help real estate agents in a number of ways. They can track prospects, leads, and customers via LinkedIn and many other channels. Many real estate automation tools are being introduced every single day, which means that there are plenty of different ways for real estate agents to fast track their progress. Kennected also helps real estate agents reach prospects and leads, while still maintaining a personal touch.
Automation tools can help real estate agents be more efficient with their client interactions. Many tools are designed to help track and build relationships with individuals that agents connect with through open houses, email newsletters, printed flyers, social media channels, and more.
For real estate agents, automating the outreach process can result in better conversions. It also helps form authentic relationships with prospects. While LinkedIn automation tools automate mundane tasks, agents can focus on more important tasks such as content creation. This will ensure that prospects can gain value from the conversation.
Realtors can create articles on “Things to do in Your City”, for example. It can come in the form of a book that people can opt into. It can be an eBook or any form of media that can give them information in an educational or entertaining way. It should teach them what to do when listing their property, etc.
Can LinkedIn Automation Work For Insurance Agents?
Just like real estate agents, insurance agents can also benefit from LinkedIn automation tools. Some agents are reluctant to perform cold outreach on LinkedIn. After all, the general rule is to know someone first before sending a connection request. But LinkedIn is an incredibly powerful professional networking and outreach tool. To only use it to connect with familiar people would be a huge waste.
Insurance agents need to use LinkedIn to connect with potential customers one-on-one and in a very personal way. Agents can expect better results since LinkedIn is superior to cold calling. Finding prospects on LinkedIn is very easy.
The tricky part is developing a solid game plan for reaching these prospects: and this is something LinkedIn automation can help with. Kennected lets users send automated and personalized messages to prospects. Insurance agents can start with prospects that have a similar background or similar interests. As long as there is a bit of commonality, it could lead to a healthy relationship that may eventually lead to conversion.
Insurance agents should focus on getting the foot in the door initially and then slowly building rapport. Once the conversation gets going, the discussion can then shift to insurance products. While Kennected automates the messages, insurance agents can also work on creating helpful and valuable content.
Agents can teach prospects when to buy a home, a car, or life insurance. This can be done in the form of an eBook, a video, an article, or any other medium.
Can LinkedIn Automation Work For Mortgage Brokers?
Mortgage brokers can benefit from LinkedIn automation, just like how real estate agents and insurance agents can. Automating the outreach process is beneficial to a wide range of professionals, as it significantly cuts down the time spent on repetitive tasks. Mortgage brokers can then focus on content creation, providing value for their prospects, and forming real relationships with potential clients.
In terms of content creation, mortgage brokers can write an article about “Things to do in Your City” or any related topic. It could be an eBook, a video, a list, or anything that could teach prospects something about the topic.
This is a good way to initiate a conversation while providing value for free. But for mortgage brokers, getting the conversation started is only one part of the equation. They need to find a way to keep the conversation going in a natural way so that the cold leads inevitably warm up. This means avoiding excessive follow-ups and treating the lead with respect so that the relationship grows.
In marketing, persistence is a good thing, but “mindless persistence” is not. Mortgage brokers should not continually approach the same person expecting a reply after they have ignored several messages. It is also a good idea to avoid sending spammy or irrelevant messages. Keep in mind that if the recipient wants to interact, they will reply to the messages. Following up too often will just annoy them.
Kennected lets mortgage brokers and other users to automate and personalize their follow-ups so that each one is scheduled. This means follow ups from Kennected are less likely to annoy the recipients.
Can LinkedIn Automation Work For Sales People?
LinkedIn automation has plenty of benefits for people in sales. While LinkedIn is a great social networking site for employees and business owners, marketers can also use this platform to connect with prospects. After all, it is the world’s largest professional media marketing network.
There are various automation tools marketers can use to generate sales and boost their social selling. They can use automation to visit LinkedIn profiles automatically. This may encourage people to check out the marketer’s profile as well. Salespeople can filter their qualified prospects and then automate profile visits. LinkedIn automation tools can save a lot of time.
What Is The Best LinkedIn Automation Tool?
There are many, many LinkedIn automation tools available out there that serve a wide range of functions. There are automation tools for just about every task on LinkedIn.
Kennected is one of the best tools for LinkedIn users because automating messages is something all professionals can benefit from. Business owners looking to expand their brand; professionals who want to expand their network; and marketers who want to find more leads, all need to reach out and talk to people. However, reaching out can get tedious very quickly.
Kennected is a great LinkedIn messaging automation tool because it not only automates but also makes messages personalized. One of the reasons why cold emails don’t work anymore is because they tend to be intrusive and impersonal. Cold emails feel like spam, and are often treated as such. Recipients ignore these emails or even unsubscribe to the sender.
LinkedIn is a great alternative because messages don’t feel like spam. So if LinkedIn messages are automated properly and personalized using Kennected, it can reach a wider audience without the risk of coming across as spam.
With Kennected, users can upload CSV to define their target audience. It will use the same search query for the process of automation. The user can then set up an invite message to be sent to their prospects. The personalization comes in the form of placeholders that the user can customize.
There aren’t a lot of automation tools that personalize messages, so Kennected has a clear advantage on that end. Even the follow-up messages can be automated. Users can set up a customized follow up cadence. This is especially useful for prospects that connected but have not responded.
Kennected allows users to set up to six follow up messages for each person. It helps make it feel more authentic, instead of appearing like a spam email.
Kennected also lets users sync prospects to HubSpot. They can sync LinkedIn profiles to HubSpot for easy lead nurturing and management. All messages on LinkedIn also gets logged as an activity automatically.
Kennected’s Blacklist function allows the user to avoid sending requests to people who are already being contacted. In addition, Kennected has plenty of other features that are worth exploring. Anyone who wants to generate leads online should try Kennected. Visit kennected.org today and learn more about how it works.
How to Generate Leads On LinkedIn With Automation
Different tools serve different functions. Business owners, marketers, and professionals need to choose the right automation tool that suits their purpose. This depends on their goals and what they want to achieve on LinkedIn.
For lead generation, LinkedIn automation tools can help with tasks such as prospecting, messaging, sending follow-ups, etc. In just a single click, an automation tool can view hundreds of profiles on behalf of the LinkedIn member. This can encourage people to view the LinkedIn member’s profile themselves, which in turn could lead to a meaningful conversation, and eventually, a sale.
Automation tools can save innumerable hours by automating all the tasks on LinkedIn so that the user doesn’t have to do it manually. Tools like Kennected can send personalized connections automatically. It can message hundreds of connections all at once. LinkedIn automation tools can even be used to endorse connections.
Users just have to remember not to automate tasks that require human connections, such as conversations. Even if many people respond to the automated messages, it wouldn’t be beneficial if the user doesn’t engage with them properly.
Proper usage of LinkedIn automation tools includes recognizing which tasks should be automated and which tasks require personal attention. LinkedIn is a remarkable platform for businesses to source for leads. But to maximize the value of this social network, tools like Kennected are important.
Kennected Allows Users To:

Find Qualified Prospects On LinkedIn

Automate LinkedIn Profile Visits

Create Automated Responses

Integrate Leads Into 3rd Parties Apps

Scale Their Campaigns With A User Friendly Dashbord
Visit https://kennected.org/ for more information.