SEO Experiment: 12345

The name of the experiment, describe here what the actual change is.

Owner: Martijn Scheijbeler  |  Last Updated: May 22, 2018


Notes: 

Test details

Describing in detail what the test is about and what its details are:

Test ID:

12345

Template:

Homepage

Element:

Related Stories

Test type:

Re-Test / Original / Divergent

Duration:

21 days (01 January 2018 - 15 January 2018)

Test launch date:

16 January 2018 or NA

Test end date:

30 January 2018 or NA

Users per variation:

100.000

Users for the original variant:

1.000

Expected uplift:

10%

Confidence level:

+99% (Minimum 95%)

Power level:

+95% (Minimum 90%)

Hypothesis:

Because we saw data/feedback we expect that change will cause impact. We’ll measure this using data/metric collected by the tool.

Description:

Describe the test, what does it do and how will it change the page. What are you expecting to see on the page in a different way.

Measure plan:

How are you measuring the impact on this test. What kind of tool are you using to do so.

Primary objective:

Impact on Organic Search from Google on Product Pages

Secondary objective(s):

  • Metric X
  • Metric X
  • Metric X

Variants

Results

Resources / Screenshots