, (D)-(E)
COURSE NAME: Marketing GRADE LEVEL: 10-12 CREDITS: 1
YEAR AT A GLANCE
First Six Weeks | Second Six Weeks | Third Six Weeks | Fourth Six Weeks | Fifth Six Weeks | Sixth Six Weeks | ||||||
Time Frame | 1 week | 3 weeks | 2 weeks | 3 weeks | 3 weeks | 3 weeks | 3 weeks | 6 weeks | 3 weeks | 3 weeks | 6 weeks |
Essential Unit of Study | Professional Skills | Introduction to Marketing | Market Planning | Target Market | Product | Price | Place | Promotion | Market Research | Personal Selling | Market Plan |
Content Topics | Seven functions of Marketing Marketing definition Marketing Concept 4P's of Marketing Interdependence of the 4P's | External and Internal Influences Market Position and Market Share SWOT/SWOT Analysis Ethics in Marketing Role of ethics in marketing | Market Identification Market Segmentation B2C v B2B Evaluate effective markets for real life situations | Product Mix New product development Analyze current business product line Product life cycle | Pricing decisions Factors influencing pricing Break even point Pricing strategies | Channels of distribution Channel members - physical Channel members - global/online Methods of transportation Impact on price | Role of promotions Promotion Mix Global marketing Promotional communication Analyze websites for effectiveness Create and present a promotional plan Analytics and key metrics Marketing Ethics | Marketing Information Primary and secondary research Analytics and key metrics Decision making process | Role of personal selling Role of customer service Selling process Selling strategies Sales goals and quotas Create and present a sales pitch | Project Management Analyze marketing plans Create and present a marketing plan Marketing ethics - effects of profitability | |
TEKS | (1)(A)-(B) | (3)(A)-(F) | (4)(A)-(F) | (2) (D)-(E) (8)(A)-(E) | (7)(A)-(F) | (11)(A)-(D) | (9)(A)-(D) | (6)(A)-(G) | (12)(A)-(D) | (3)(A)-(B) (14)(A)-(E) | |
Resources | McGraw Hill “Essentials of Marketing” Knowledge Matters Retailing Simulation | ||||||||||