Jasmine Coro    jasminecoro@gmail.com  / www.linkedin.com/in/jasminecoro

SKILLS

Ad Operations, Adobe Creative Cloud Suite, Analytics, Artificial Intelligence, Branding, Business Operations, Business Development, Canva, Copywriting, Creative Direction,  Creative Strategy, Customer Service, Data Analysis, Direction, Diversity, Editing, Event Planning, Final Cut Pro, Financial Analysis, Freewheel, Google Suite, Graphic Design, Hosting, Management, Market Research, Marketing, Media Planning, Microsoft Office, Moma, Net Account Growth, Optimization, Photography, Presentation, Product, Project Management, Public Relations, Publishing, Quality Assurance, Retouching, SEO, Sales, Salesforce, Social Media, Talent Acquisition, Talent Development, Teaching, Training, Treatment, Video

EDUCATION

Northern Arizona University — Gold Axe Award recipient (top 1% graduate based on involvement and academics)

Flagstaff, Arizona | Class of 2018

• Bachelor of Science, Strategic Communications, emphasis in Advertising and Design

• Bachelor of Art, Spanish

ACCOLADES

• EPEK Dance, 1st Place World of Dance Houston, October 2023

• Creative Futures Collective Mentorship, Soho House, Spring 2023 - present

• Alpha Kappa Alpha Sorority, Inc. Delta Beta Omega, Fall 2019 - present

PROFESSIONAL PROJECTS

• Jasmine Coro LLC - Multi-Hyphenate Creative: Direction, Production, Strategy, and Talent including; Forbes, KA Originals, Legendary Rootz, etc.

• Austin Fashion Week, Faire Savuage - Choreographer, Dancer, Stylist  (Austin, Texas | March 2024 - present)

• “Insides”  Music Video Series, Arya - Assistant Director, Choreographer (Austin, Texas | January 2024 - present)

• Early Era Collective at Dougherty Arts, “Say It” - Choreographer (Austin, Texas | December 2023 - March 2024)

• SXSW Music Festival, Sir Will & Arya Choreography, Creative Direction, Dance Performance (Austin, Texas | March  2023, March 2024)

• ElectrikCITY Dance Movement - Dance Instructor, Choreographer, Management, Event Coordination,  Production (Austin, Texas | July 2021 - present)

• Austin City Limits Music Festival, Arya- Creative Direction, Choreography, Dance Performance (Austin, Texas | October 2023)

• Wellsky Annual Conference at ACL LIVE - Host, Dance Education, Event Coordination, Dance Performance (Austin, Texas | September  2023)

• Austin City Hall & Origin Studio House “Party at The People’s House” - Host, Event Coordination (Austin, Texas | July 2023)

• SOHO House, “SOHO Slay” and “Creative Futures Collective Showcase” - Host, Event Coordination, Dance Performance (Austin, Texas | July 2023)

• JEA/NSPA National Journalism Convention - Speaker, Media Education (San Francisco, California | April  2023)

• Major League Rugby “512 Crew for Austin Gilgronis”  - Choreographer, Dance Performance (Austin, Texas | November 2021 - June  2022)

EXPERIENCE

Google and Randstad Partnership — Global Creative Lead

Remote (Global) | June 2022 - February 2024

• Influenced business expansion in Asia and Latin America by translating objectives and data analysis into digestible presentations for senior executives and stakeholders. A key contributor to partnership growth from 5k to 10k employees and 70k to 100k billable staff, exceeding all DEI goals. In her 17-year tenure at Google, a client highlighted unprecedented and consistently high DEI numbers, nearly three times the target.

• Prioritized collaboration and contributed independently, through compelling products via presentation, design, video editing, and copywriting. Led a global team, setting quality assurance and brand standards, along with providing valuable training, resources, and templates. Conducted weekly cross-functional team meetings to foster collaboration and implemented project trackers to maintain a consistent process.
• Launched an interactive newsletter, "The Spoke," providing partnership updates, regional resources, career development, volunteer opportunities, events, cultural awareness series, employee features, and content promoting work/life balance. Achieved a 30% increase in monthly user engagement via giveaway campaigns. Simultaneously managed design projects for more than 15 work streams with global time zones. Excelled in meeting tight deadlines through adept use of Adobe, Canva, and AI, utilizing a versatile background in design, copywriting, photography, and video production to deliver high-quality multimedia products.
• Identified, and addressed an unorganized system impacting a global headcount by implementing strategic solutions such as workbooks, Standard Operating Procedures (SOPs), organizational charts,  feedback mechanisms, and an internal website.

Jostens — Regional Sales Manager (Yearbook)

Austin, Texas | July 2020 - May 2022

• Established expertise in the enterprise; Layout Pro, Monarch, JPIX, Jostens Social, Jostens Renaissance, YRBK+, printing, HQ, and Scholastic.
• Acquired more than 100 accounts amid the pandemic and reversed a trend of an annual average loss of $200,000 worth of business. Retained 92% of clients while securing an award-winning $55,000 account before the training start date.
• Delivered stellar customer service for each client by providing technical training, 24/7 support, graphic design, editing, brand consultation, mentorship, financial analysis, marketing campaigns, business incentives, healthy budgeting, recruitment, culture climate strategy, and innovation.

Danceplex — Social Media and Studio Manager 

Scottsdale, Arizona | May 2019 - August 2020

• Executed daily social media campaigns to double following to more than 20k followers increasing digital engagement and client attendance.
• Acquired talent, contractual agreements, and brand collaborations with leading global creators in dance/choreography.

Tegna — Digital Advertising Operations Analyst 

Phoenix, Arizona | June 2018 - January 2019

• Secured end-to-end campaign fulfillment with brands such as Nissan, Dunkin Donuts, SeaWorld, McDonald's, and Arizona politicians.
• Mastered the digital workflow between business units and advertising operations through editing, quality assurance, Salesforce, and Freewheel.

Northern Arizona University — Marketing Specialist

Flagstaff, Arizona | August 2014 - June 2018

• Assisted the Marketing Director via branding, a detailed social media plan, UX/UI content, campus events, and performance analysis.
• Guided production in photography, social media, graphic design, video, post-production, planning, and interviews for web, digital, and print.

Vacasa — Spanish-Speaking Marketing Intern

Portland, Oregon | June 2017 - August 2017

• Leveraged cross-functional data and teamwork using international market research, marketing campaigns, and Spanish translations for localization.
• Managed social media platforms and marketing channels; Airbnb, Booking.com, Expedia, VRBO, and other travel websites.