Experienced Freelance Content Writer ♦ Content Marketer ♦  Technical Writer

Accomplished visionary and freelancer with over 800 completed projects. I have spent the past three years as a freelance content writer for some of the largest brands and startups around the world. While the majority of my clients have come from the US, I also have experience in writing for clients in the UK and Australia.

My story starts in a little town known as Los Angeles, California. With only four million residents in the city, my childhood was quiet and sheltered from the distractions of city life.

If only that was true! Anyone who knows Los Angeles is instantly reminded of congested freeways, bustling city life and a diverse melting pot that brings together people from around the world. Perhaps this is where my creativity and flair for rhetoric comes from.

After graduating from Cal State Long Beach, I pursued a Master's Degree in Northern California's Cal State East Bay. While studying my Masters Degree, I founded a small agency called Bay Area Dealer Services. It was this experience as the owner and operator of a sole proprietorship that I learned the power of persuasive messaging and engaging content.

Just when business was getting good, I received an offer from a competing business to buy me out. As a young, eager postgraduate student, I accepted the offer and received a check for what would become the foundation that the rest of my life was built on.

My business wasn't successful because it was unique or innovative. It was successful because I had unknowingly tapped into a messaging that customers resonated with.

I took that knowledge and began helping other clients find their messaging as a content writer. Three years later, I’m still a content writer with over 800 completed projects, a beautiful son, a lovely wife and passion for doing what I do best, WRITING!

KEY PROFICIENCIES

● Content Marketing                     

● Technical Writing                              

● SEO Website Content                                              

● Content Strategizing                           

● Research Papers                                

● Wordpress Development & Mgmt

● Article Writing                   

● Whitepapers                                     

● Keyword & Competitor Research

● Branding & Rebranding  

● Financial Copywriting                       

● Link Building & Guest Blogging

PROFESSIONAL EXPERIENCE

Freelance content writer, 2016-2019

Customer Testimonial:         “Ishmael was great! His communication was really good and is very easy to work with, any changes that I asked him to do, he did with a smile without making any fuss. I will definitely place more orders with him and recommend very strongly..” –Vinuten Digital Marketing

• Help small businesses create a greater online presence through website Search Engine Optimization and client Facebook pages
• Applied the Principles of Influence to drive sales and greater recognition of products and services to a wider customer base.
• Advised, developed and executed successful marketing plans for small businesses.
• Created websites from the ground up for start-up internet companies, developing in the process unique and engaging interactive experiences
• Coordinated a large-scale direct marketing initiative
• Wrote and edited hours of video content for numerous clients
• Planned and produced marketing materials, including inserts and mailers.
• Developed, designed and produced newsletters

Founder, Owner & Operator of Bay Area Dealer Services, 2015-2018

Customer Testimonial:        “Bay Area Dealer Services offers many different services to help with anything DMV/dealer paperwork related, so make sure you hit them up for your needs. Let him know that Winnie recommended you! Support your local business and it's a great service to invest in because who wants to line up at the DMV or do anything related to that? Haha!” –Yelp Review From Winnie G

• Maintaining all required government licences to operate a Private Vehicle Registration firm
• Responsible for the day to day sales operations.
• Creation of new sales emails and marketing pitches
• Quality review all relevant documents before submission to DMV
• Development and implementation of new product offerings for Automobile Dealer clients (Video Advertising, Auto Registration, Online Marketing)
• Business Sold in May of 2018

General Manager, Maliks Bookstore, Los Angeles, California, 2008-2015

Family owned bookstore that specialises in cultural literature from around the world. As the general manager, I was responsible for the day to day operations and the presenting of financial reports to the owner. –https://malikbooks.com/

• Exceeded quarterly sales plan and set employee sales goals
• Supervised 13 employees, including staff activities and schedules
• Hired and trained employees and conducted orientations and sales development programs
• Managed annual budget and financial operations

EDUCATION

Master Degree, Public Administration (MPA)                                   Cal State University,  East Bay

Bachelor of Arts, Anthropology                                                     Cal State University,  Long Beach

PROFESSIONAL AFFILIATIONS

120 TEFL Teaching Credential

Wordpress Developer