+1 (407) 579-9855  •  alex.k.koo@gmail.com  •  Orlando, FL

ALEXANDER KOO         

Lead Digital Content Writer  |  Well-Being Advocate  |  Brand Strategist  

Digital Portfolio: AlexanderKoo.com

Cooler Resume (For Non-Robots): AlexanderKoo.com/Resume

And a Quiz to help Jen find her “Dream Digital Content Writer”: www.JenAtKooth.com/Quiz

SUMMARY

Versatile, Empathy-Informed Digital Content Writer with 8 years of crafting high-engagement media that resonate with a Gen Z voice and style ✨💀. Employs risk-taking intuition to author short-form copy and original headlines that blend wit, irreverence, and inclusivity.

Combines background in mental health topics with User Research and UX writing to optimize audience engagement. Experienced in leading and mentoring content teams in a fast-paced environment, ensuring conversational, mobile-first UX copy and brand consistency. Personal passion for mental health, growth mindset—eager to learn from feedback, future-oriented, and comfortable pitching bold ideas that advance Kooth’s mission of mental healthcare education, advocacy and accessibility.

CORE COMPETENCIES
Gen Z Fluency  •  Digital Native  •  Mental Health Advocacy  •  Self-Awareness  •  Storytelling  •  Purpose-Driven  •  Humor Leadership  •  Team Collaboration  •  Day 1 Mentality  •  Data-Driven  •  Creative Risk-Taking  •  Adaptability  •  Ultralearning

MARKETING PROFICIENCIES

Research Design  •  User Research  •  UI / UX Writing  •  CRO  •  Mobile Optimization  •  Headline / Subject Line Optimization

Brand Strategy  •  Content Creation and Management  •  Short-Form Copywriting   •  Microcopy  •  ADA Compliance

KEY SKILLS  /  TOOLS & SOFTWARE

Google Workspace  •  Figma  •  Miro •  Canva  •  Slack / Kyber  •  Monday  •  Hootsuite / Buffer  •  Prezi •  Mailchimp 

GA4 Analytics   •  Typeform  •  Zendesk  •  Tik Tok  •  Reddit  •  Snapchat  •  BeReal  •  Tumblr  •  FB/IG  •  Pinterest  

Editing  •  Copy Editing  •  Proofreading  •  Creative Writing  •  Publishing  •  Style Guide Development

WORK EXPERIENCE

DIGITAL CONSULTANT and BRAND STRATEGIST        JAN 2020 — PRESENT

AGORA MEDIA

• Crafted audience-specific, scroll-stopping copy and creatives for start-up brands across different industries
• Developed engaging marketing campaigns for Bread & Co. Bakery start up, aimed at Gen. Z Asian-Americans, leading to a 250% increase in visits
• Wrote provocative ad copy and devised goal-driven strategies for Mahjong Media, growing their email list from 1K to 18K email subscribers
• Authored relatable blog content on relevant topics like mental health and technology for FutureMD.org’s Pre-Med target audience; managed social media accounts and utilized memes to create audience connection

EXECUTIVE EDITOR and MARKETING DIRECTOR        MAY 2018 — PRESENT

ACCELERATEBOOKS LLC

• Founded, boot-strapped from $0 to $100K, and directed all business areas including audience research, digital marketing (paid, search, social, email, affiliate, & press), copywriting, graphic design & animation, typesetting, hiring / interviewing, product concepting, content editing, web design & development, and customer support
• Specialized in witty copywriting geared toward Christian pastors, resulting in 3000 total paid subscriptions, and 1000 lifetime memberships.
• Wrote all company documents including Brand Style Guides, Editorial Style Guide, Standard Operating Procedures, Contractor Policies, and Internal & External Knowledge Bases
• Managed and motivated a diverse team including writers, editors, proofreader, typesetter, graphic designer, community manager, social media manager, and web developers
• Edited and published eight to ten 15-page book summaries every month, reviewing tone consistency and moderating controversial topics

COLLEGE ESSAY ADVISOR        JAN  2018 — PRESENT

FREELANCE

• Coached students to discover their authentic voices, ideating compelling personal statement essays that creatively and emotionally conveyed and connected their experiences, interests, and goals
• Provided strategic feedback to bolster students' rhetorical skills and refine the clarity and flow of their essays
• Edited and proofread student drafts to polish grammar, tone, and alignment to college admissions priorities

CONTENT DIRECTOR        JUNE  2017 — JULY 2018

TCB MEDIA

• Assembled and supervised team of 39 writers to create faith-based digital content and book reviews
• Grew email subscriber list from 0 to 20K in 4 months through compelling content and strategic giveaways
• Analyzed audience insights to boost engagement through targeted content strategy, SEO optimization, and social media content curation.
  

DIRECTOR OF STUDENT OUTREACH        JUNE  2016 — DEC 2017

SHIFT AT U.C.F.

• Independently raised over $60K in fundraising for student outreach initiatives by persuasively conveying vision and needs to donors through networking, cold calling, prospecting, and door-to-door engagement
• Forged partnerships with 25 Orlando churches to foster collaboration and secure sponsorships
• Immersed in campus culture daily to connect authentically with Gen Z students
• Grew the group from 3 to 30 students in 1 semester, thoughtfully earning their attention and trust through creative storytelling, empathy, humor, and unexpected methods like memes
• Discussed issues including depression, anxiety, and suicide in 1-on-1 conversations with students
• Trained on proper protocols on mental health crises and referring out to professionals when needed
• Selected and mentored student leaders, emphasizing critical thinking, mental health awareness, and management skills
• Diffused tense debates by facilitating open dialogue and mutual understanding, encouraging empathy, compassion, open-mindedness, and the importance of diverse perspectives

CONFERENCE SPEAKER and DIRECTOR        JUNE  2013 — DEC 2016

• Conference Speaker — "Culture's Impact on Identity: Why It Matters"

•  Jacksonville Chinese Church Retreat (2016)

• Explored the history and modern intersection of culture and personal identity
• Presented to 80+ attendees on navigating cultural identity in middle and high school
  

• Seminar Speaker — "Growing in Cultural Awareness: How Culture Silently Frames Our Thoughts"

• CenterPoint Church B.A.S.I.C. Retreat (2016)

• Developed and led interactive seminar for 100+ college students on building cultural empathy
• Brought attention to and challenged implicit biases and worldviews
  

• Conference Speaker —"Technology, Minds and Hearts: What Shapes Our Affections?"

• KayFlower Conference (2015) & Lake Yale Church Conference (2015)

• Engaged 400+ attendees across two events, exploring technology's impact on spiritual, emotional, mental and physical health
• Challenged the youth’s definition of and relationship with digital technology, and offered a new perspective
  

• Youth Conference Director

• Lake Yale Florida Chinese Conference (2014) & Living Stone Community Church Youth Camp (2013)

• Organized conference speaker, logistics, and programming for 300+ youth
• Trained 30+ college camp counselors on best practices for effective, inclusive discussions

EDUCATION & RELEVANT COURSES

BS in PSYCHOLOGY — (University of Florida)         2011 — 2015

Relevant Coursework: Developmental Psychology • Psychology of Learning and Memory • Psychology of Personality • Social Psychology • Principles of Marketing • Digital Storyboarding • Creative Nonfiction • Editing and Coaching • Introduction to Web Apps for Communicators • Diverse Voices • Social Media Management • Consumer and Audience Analytics

SAK’S COMEDY AND IMPROV CLASS         JULY 2018

• Audience Connection: Developed skills in connecting with diverse audiences, thinking quickly, and incorporating varied topics across domains
• Versatility and Wit: Used the "yes, and..." technique to think on the spot, adapt to unexpected scenarios, and recover quickly from failure
• Dialogue Creation: Learned to write engaging and humorous dialogue scenarios; experimented and improved based on audience feedback

RELEVANT PROJECTS

SHINING A LIGHT ON MODERN DAY SLAVERY  — (Gainesvile, FL)         JAN 2013

• Liaison between churches and International Justice Mission on project; rallied and motivated 30+ students to paint a 1120-ft wall to raise awareness on injustice; featured on the news; ignited community conversation

AREAS OF INTEREST & RESEARCH

OCD/OCPD  •  ADHD  •  Depression/Anxiety  •  PTSD/Trauma/Faith-Related Abuse  •  Self-Esteem/Bullying  • Drug/Alcohol Abuse  Spirituality  •  Mindfulness/Breathwork  •  Burnout/Self-Care  •  A.I./Tech  •  Pop Culture  •  Video Game Psychology  •  Theater