These are some sample e-mails used by successful fundraisers

Key points:

Read through the templates and adjust it to tell the story about your event and your passion for the cause. Again, the more personal you can get the better! If you have any questions about the facts for your event or would like someone to review your text, please e-mail your Climate Ride supporter.

Feel free to copy these emails and make them your own!


SAMPLE LETTER #1: Barebones all-purpose template

Subject line: Help me protect our planet!

Dear XXXXX,

I am reaching out to invite you to help me help our planet. Maybe that’s all you need to hear and you’re ready to donate! If so, feel free to visit my fundraising page and match my contribution of $XXX here:

[insert the link to your fundraising page here]

Otherwise, please take a moment to keep reading.

Come [month], I will bike 300+ miles from [start to finish locations] as part of Climate Ride. The ride consists of 100+ cyclists pedaling in a 5-day, 300-mile ride to raise money for more than 100 fantastic organizations that are leading the nation in climate change, clean energy, active transportation, sustainability, and public health, and to raise public awareness around these issues.

In order for me to participate however, I must raise at least $3000 to support the organizations leading the way in defending our planet. Your dollars will help support the work of several innovative organizations that I have chosen to support including [insert your chosen beneficiaries here].

Would you be willing to make a donation of $25, $50, $100 or more to help support these very important causes? It's easy to do  visit my fundraising page here [insert a link to your fundraising page] where you can make a tax-deductible donation online by using the 'Support Me' link at the bottom of this email.

Any size donation will help get me closer to my fundraising goal! If you would like to know more, please send me an email or check out the website at www.climateride.org.

I know that, like me, you’ve struggled to find ways to leave this world better than we’ve found it. Our time together is a large part of why I’m taking on this challenge – you’ve helped me be a better part of this world. That has been a true gift. Whether you decide to donate today or not, I just want to say, sincerely, thank you for helping me to be my best self.

Thank you all so much for your support!

Sincerely,

[Your Name]

SAMPLE #2 Climate Specific


Subject line: Support me in my 300-mile ride to protect the planet!

Dear XXXX:

I am very excited to be participating in the Climate Ride, as part of my personal effort to confront climate change. Climate Ride is a 5-day charitable adventure, in which 100+ riders from all corners of the sustainability world come together to raise money for more than 100 fantastic organizations that are leading the nation in climate change, clean energy, active transportation, sustainability, and public health, and to raise public awareness around these issues.

I can't ride without your assistance, however, which is the reason for this email. My goal is to raise $XXXX to support the work of [insert your chosen beneficiaries here].

Read on to learn about the goals of this ride and why this cause is so important. 

Humans + No Action = Hot Planet

The evidence out there is scary. We are literally cooking the planet. Atmospheric concentrations of carbon dioxide (CO2) and methane are well above their natural ranges. CO2 will remain the prime mover of climate change for the remainder of this century, posing serious risks that will intensify over time. These risks will disproportionately affect vulnerable communities, species, and ecosystems.

On the first Earth Day in 1970, 20 million Americans showed up, launching the environmental movement. Despite interim achievements, evidence suggests that the modern world now faces its greatest environmental threat to date: climate change. We can take action. But we must act now and we must act together. 

Climate Ride has been around since 2008. Each year hundreds of cyclists and hikers raise much-needed funds which are then granted to more than 100 organizations. The event is really unique because as a participant, I get to choose where to direct my fundraising.

I am excited to take on this challenge and I hope you will support me in this endeavor. Please take a minute and visit my personal fundraising page at [insert your fundraising page url here]. Donating is easy and contributions are fully tax-deductible.

Every Dollar Counts! Thank you!

Happy revolutions,

[Your Name]


SAMPLE LETTER #3: Bike advocacy

Subject line: Support me in my 300-mile ride for active transportation!

I am very excited to be participating in Climate Ride as part of my personal effort to promote walking and biking as a sustainable, healthy, and viable form of transportation. Climate Ride is a charitable adventure in which 100+ riders from all corners of the sustainability world come together to raise money for more than 100 fantastic organizations that are leading the nation in climate change, clean energy, active transportation, sustainability, and public health. My actions will raise public awareness around these issues as well.

I can't ride without your assistance, however, which is the reason for this email. My goal is to raise $XXXX to support the work of [insert your chosen beneficiaries here].

I ride my bike to work nearly every day, and every day and I feel that safer streets and commuting sustainably benefits my health, my community, and is much better than sitting in traffic. I believe that by raising awareness of cycling as a form of transportation that is not only sustainable and healthy, but also safe, efficient, and practical, we can both increase the number of cyclists on the road, and advocate more effectively for safer and more bike-friendly cities.

I am excited to take on this challenge and I hope you will support me in this endeavor. Please take a minute and visit my personal fundraising page at [insert your fundraising page url here]. Donating is easy and contributions are fully tax-deductible.

Every Dollar Counts! Thank you!

Yours,

[Your Name]