Leila Wu

https://www.linkedin.com/in/leilamwu/

Professional Summary:

Strategic and results-driven marketer with 11+ years of experience in brand marketing, product marketing, and creative strategy. Proven track record of driving impactful campaigns and leading cross-functional teams. Adept at developing and executing innovative marketing strategies to enhance brand presence and drive business growth, leveraging consumer insights, category trends and data.

Professional Experience:

Senior Director of Strategy | PART + SUM | Remote (HQ in New York) | April 2022 - Present

• Spearheaded global multimillion-dollar marketing campaign strategies for notable clients like GitHub, Notion, Redesign Health and others.
• Helped established brands like Google TV, Subway, IMAX and Cash App establish new frameworks and principles for growth and innovation, leveraging emerging technologies like AI and VR/Spatial.
• Led Go To Market marketing strategies, identifying core consumer segments, optimizing brand fundamentals, and executing impactful integrated marketing and communications plans for clients.
• Helped drive strategic vision among key stakeholders across departments and divisions from creative to executive-level brand leadership.
• Provided senior-level support to mid-level and associate strategists, fostering growth, and career development within the team.
• Led research and thought leadership in innovation and future forecasting to connect brands to evolving consumer culture.

Founder and Strategy Director | ROOM 6 | Los Angeles, CA | February 2015 - April 2022

• Founded and led a successful trend forecasting, consumer insights and marketing strategy consultancy.
• Developed and executed audience research, competitive landscape analysis, and creative strategies for notable clients such as Walmart, HBO, Westfield Bloomin’ Brands and Moderna.
• Cultivated deep understanding of generational trends, youth culture, and fandoms, identifying actionable insights to drive innovative solutions for clients.

Senior Director of Insights and Brand Strategy | Trendera, LLC | Beverly Hills, CA | September 2012 - February 2015

• Consulted for brands including 20th Century Fox, Disney, Target and Meta, leveraging trend forecasting and consumer insights for marketing strategy, from focus groups to global ethnographic and segmentation studies
• Managed and grew a proprietary community of consumers and influencers for research needs.
• Delivered public speaking sessions on future trends and insights, contributing to company webinars and client workshops and ideation sessions.
• Mentored associate strategists and led a team of content writers in editing the Trendera Files, a syndicated monthly insights report.

Additional Experience:

Over 8 years of experience as a fine art curator, managing and overseeing large-scale art exhibitions in galleries in Los Angeles, New York, Paris and Seoul. Developed highly transferable skills from project management and client relations to cultural insights and trend analysis. Own a deep knowledge and understanding of creative work, multi-channel media and design systems.

Skills:

• Strategic Planning and Execution
• Consumer Insights and Trends Analysis
• Cross-functional Collaboration
• Creative Campaign Development
• Leadership and Mentorship
• Data-driven Decision Making
• Market Research and Innovation
• Project and Team Management
• Public Speaking and Thought Leadership

Education:

New York University

BA, Fine Art / Art History

Languages:

• English, French, Spanish, Farsi/Persian
• Korean and Chinese (Mandarin) - Beginning Level