ED501

Branding your school program

Credit Hours: 3

Cost:  $499

Course Format: Online

Instructor.ssa@gmail.com

                                                                   Catalog Description:

 

The best advice I ever received was to create a great program, so no one could tell me how to do my job! This course introduces the concepts of branding as a tool to enhance (and protect) your school counseling program. Take your existing program and begin to create a plan and implement strategies that work best for you and the population you serve. An effective branding campaign is critical to long term success and visibility. This function ensures that all stakeholders are knowledgeable about the great work you do.  You'll choose one direction and begin to refine your branding technique to enhance and promote your program. This course helps students understand branding/marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with targeted results.

 

Required Text

 

All materials are accessed via the course website.

 

Other Materials  

On school culture you may wish to review Deal, T. E., and Peterson, K. D., Shaping School Culture: The Heart of School Leadership, 2003

o   on teamwork you may wish to review Patrick Lencioni’s book, The Five Dysfunctions of a Team

 

 

Course Objectives:

 

1. Explain why branding your program is an essential function.

2. Describe the key components that should be included in your branding plan.

3. Explain what issues could occur when attempting to brand your program. 

 

STUDENT LEARNING OUTCOMES (SLOs):

This course addresses the following student learning outcomes to the degree shown in the table. Degree Addressed is rated according to the following scale:

 

1=Basic, 2=Developing, 3=Proficient, 4=Advanced

 

Student Learning Outcome

Degree Addressed

1. Demonstrate growth in content knowledge related to teaching assignment and the

application of content knowledge to classroom instruction and assessment.

3

2. Understand scientifically based practices in teaching and learning, including strategies

in literacy education, instructional technology, differentiation of instruction, and apply them to raise student achievement.

2

3. Demonstrate multiple means of assessing and evaluating student learning and use them

to change teaching and learning.

2

4. Locate, interpret, synthesize, and apply educational research in best practices in teaching.

2

5. Understand models for professional change, including teacher collaboration, professional learning communities, strategies for mentoring and coaching to facilitate

change, and effective professional development.

1

6. Demonstrate understanding of reflective practice that results in improved classroom teaching and learning, including teacher reflection, use of technology in self-

assessment, collaboration for change, and self-management of change.

2

7. Demonstrate understanding of system and organizational change in education, including models for school change and current research and trends in school change.

1

8. Demonstrate responsibility for student learning at high levels.

3

9. Demonstrate responsibility for school reform and leadership in school change.

1

 

 

                            Requirements

Points

Student Effort (hours)

Reading Text (32 total pages)

0

3

 Read and Answer

20

20

Apply your Knowledge – Research branding examples

20

20

Apply your Knowledge – Article review

20

20

Apply your Knowledge – Branding campaign

20

22

3-page paper

20

30

TOTAL HOURS

100

115

 

Assignments:

 

Read and answer - Students will read the questions that reference the text and answer the questions.

 

Apply your knowledge - Students will research examples of branding utilizing social media.

 

Apply your knowledge - Students will select and explain 10 branding strategies for public schools.

 

Apply your knowledge - Students will plan their school branding plan.

 

Apply your knowledge - Students will write a 3-page paper explaining the role of branding within the school system.

 

 

 

Grading:

Clearly show how students will earn grades.  It is best to tie this back to the Course Requirements in some way. A common grading scale is shown below, but instructors can deviate as they see fit. Please note that CSU-Pueblo does not offer C- grades

 

Percentage

Grade Level

GPA

100% to 90%

A

4.0

89% to 80%

B

3.0

79% to 70%

C

2.0

69% to 60%

D

1.0

59% and below

E

0.0

 

Recommendations

For best results use Google Chrome or any updated web browser.

Read the assignment requirements before completing the required reading and videos.

Turn in assignments once ALL have been completed.

The process

Educators will order the course on the website, www.studentservicesacademy.com

SSA will send a course syllabus as well as a textbook for free. (if required) After the assignments are completed and have been graded by the instructor, the instructor will then send an email stating that the coursework is up to standard or provide opportunities to revise and resubmit the work. Revision opportunities will be granted until the coursework has met the standard. Student may then order a transcript from the university.

Accommodations

No student shall be denied the benefit of an education “solely by reason of a handicap.” Accommodations will be provided for individuals with documented disabilities or special needs learning. Please let us know how we can assist by contacting us at icanhelp.ssa@gmail.com

 Colorado State University-Pueblo abides by the Americans with Disabilities Act and Section 504 of the Rehabilitation Act of 1973, which stipulates that no student shall be denied the benefits of an education "solely by reason of a handicap." If you have a documented disability that may impact your work in this class and for which you may require accommodations, please see the Disability Resource & Support Center as soon as possible to arrange accommodations. In order to receive accommodations, you must be registered with and provide documentation of your disability to the Disability Resource & Support Center, which is located in the Library and Academic Resources Center, Suite 169.

Grading & Transcripts

Please allow 3-5 business days for instructor feedback and grading. Verify that all grades and credits are posted to your student record prior to ordering official transcripts.

Verify that all grades and credit hours have been processed before ordering an official transcript.  

Payments and Refunds

Payment in full is due upon registration.  Students can get a refund up to 7 days from the date of purchase minus a $50 cancellation fee. It is your responsibility to check with your district BEFORE registering to confirm they will accept these credits.

 

 

How to Submit coursework

Do not submit coursework until all the sections are complete. Students will submit coursework via email attachment. (Word document or PDF) Send directly to instructor.ssa@gmail.com

Within the subject line include your name and course title.

Example:  Subject:  John Doe, How to conduct a residency investigation

Formatting Requirements

Use size 12-point font and double spacing. Use your own styling format or an APA writing style format.

Academic dishonesty

Academic Dishonesty: Academic dishonesty is any form of cheating which results in students giving or receiving unauthorized assistance in an academic exercise or receiving credit for work which is not their own. In cases of academic dishonesty, the instructor will inform the chair of the department prior to implementation of punitive action. Academic dishonesty is grounds for disciplinary action by both the instructor and the Dean of Student Services and Enrollment Management. Any student judged to have engaged in academic dishonesty may receive a failing grade for the work in question, a failing grade for the course, or any other lesser penalty which the instructor finds appropriate. To dispute an accusation of academic dishonest, the student should first consult with the instructor. If the dispute remains unresolved, the student may then state his or her case to the department chair (or the dean if the department chair is the instructor of the course).

Need a Transcript

Our academic partner will provide your transcript. After we have emailed you your final grade, your transcript will be available within 10 business days.

Course Deadline

Final coursework must be submitted within 6 months of registering for the course.

 

 

 

 

 

 

 

Course Rubric

 

Assignment

Unacceptable -

Proficient - B grade level work

Advanced- A grade level work

Read and Answer

Work is unacceptable. Student must redo.

 

Adequate use of proper grammar and spelling.

Questions were answered.

 

Proper use of grammar and spelling.

Questions were answered thoroughly.

Apply your Knowledge

Work is unacceptable. Student must redo.

Topic researched and explained.

Topic completely researched and explained in a detailed manner.

 

 

 

Research paper

 

 

Work is unacceptable. Student must redo.

 

 

Adequate use of proper grammar and spelling.

 

Information is shown.

 

 

 

Proper use of grammar and spelling.

 

Information is documented  thoroughly.

 

Meticulously summarizes key terms.