What is this?
A particular group of people, identified as the intended recipient of communications, media, entertainment, information, or advertising.
Identify and understand their needs so we can provide and create better content.
Potential Member: Inquirer
Potential Member: Invitees
(News sources, journalists, students)
Has not been nominated by a peer but wants to:
Received an invite and wants to:
Has a legal situation and wants to:
Gathering information and wants to:
Is a member and wants to:
Needs to find out if they can be considered for nomination
In an effort to boost reputation in the legal community, inquirers want access to reputable brands and to be among experienced attorneys.
Needs to understand the process, guidelines, and cost
In order to accept an invite and want to pay for membership, invitees need access to information to make informed decisions.
Needs to find information impacting attorney selection
In order to choose a lawyer confidently, searchers need access to detailed profiles of lawyers who exhibit excellence in their practice.
Needs to find organized and digestible content
To report about an attorney, researchers need up-to-date content and contact information readily available.
Needs profile management and tools to support legal practice
To provide valuable services to the public, members need access to tools, services, and resources on National Advocates quickly and easily.