Brian Kenyon        

518-203-1158 | Woburn, MA        

Resume@BrianKenyon.com         

http://bit.ly/LinkedIn-bkenyon

SR. SEARCH MARKETING MANAGER / SEO MANAGER /

SYSTEMS ARCHITECT / MARKETING ANALYST /
PRODUCT MANAGER / DIGITAL MARKETING STRATEGIST /

WEB PRODUCER / WEB CONTENT MANAGER /

SUMMARY

Accomplished Sr Marketing Manager with 20 years of experience driving both paid (SEM/PPC) and organic (SEO) search marketing programs, producing Wordpress and Drupal websites, improving website user experience (UX), conversion rate optimization (CRO), lead tracking (CRM / CX), website analytics, and developing marketing automation, demand generation, and lead nurturing programs for consumer, SAAS, high-tech, pharma, life science, healthcare, and educational institutions.

HIGHLIGHTS             

General:  Digital Marketing Strategy, Search Engine Optimization (SEO) Search Engine Marketing (SEM), PPC Campaign Management, Social Media Marketing (SMM) Display Ads, Content Marketing, Website Production (Drupal and Wordpress), Demand Generation, Business Intelligence (BI) and Analytics, Marketing Automation, Lead Nurturing, Salesforce CRM,  

Web, UX, and Product Management: Competitive Analysis, Conversion Rate Optimization (CRO), building and managing full-stack website production teams, creating wireframes, A/B Testing, Hotjar heatmaps, Directing User Experience (UX) and information architecture website changes for traffic and lead generation, Pantheon, Dreamhost, and WPengine web hosting.

SEO/SEM/PPC/SMM/Display Ads: SEMrush, MOZ, Ahrefs, Screaming Frog, Xenu Sleuth, Marin Software, Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, Twitter Ads, Hootsuite, Sprinklr

RM Email, CRM and Marketing Automation Systems:   Salesforce, Pardot, Hubspot, Campaign Monitor, Active Campaign, Eloqua, Constant Contact, Zapier, IFTTT

BI and Analytics: Google Data Studio, Google Analytics, Google Tag Manager, Spotfire, Cyfe Dashboards, Tableau, Supermetrics, Rivery

Video/Podcast: Live Webinars, YouTube, Soundcloud, Gotowebinar, Video Production, Editing, Live Streaming, Vimeo,

Technologies: Drupal (5.2 - 8), Wordpress, HTML, CSS, Foundation Framework, Bootstrap, Full LAMP Stack, Zend PHP, GIT, SVN, Javascript, JSON/XML, Actionscript, Mysql, Tapestry 5, Windows, Mac OSX, Oscommerce, Openx Ad Server,

Software:  Microsoft (MS) Excel, MS Word, MS Powerpoint, MS Project, MS Visio, Clickup, Redmine, Bugherd, TRAC, Jira, Gitlab, Openair, Project.Net, Eclipse, Adobe Photoshop Premiere, Illustrator, Captivate 4-5, Camtasia 3, Sony Vegas,

EXPERIENCE

 

AdTech and Google Analytics Consultant - Contract - SpringEduGroup.com         Nov - 2020 - Present

Sr. Search Marketing Manager, Boston, MA - GuptaMedia.com         Aug 2019 - Aug 2020

Freelance Website Consultant, Drupal / WordPress Producer and Digital Marketing Strategist -  HelloDigital.co  - Woburn, MA (HelloDigital.co) formerly KenyonWS.com        2002 – Present

Web Content Manager - Contract - Dassault Systèmes, Waltham, MA (Solidworks.com)   2018 – 2019

Sr. Search Marketing Specialist - Contract - PerkinElmer - Waltham, MA (PerkinElmer.com)

2017 – 2018        

Digital Marketing Producer/Analyst - Contract - Cambridge BioMarketing Group - Cambridge, MA (CambridgeBMG.com)        2016 – 2017

Web Project Manager - Integrated Computer Solutions - Waltham, MA (www.ICS.com)  2012 - 2016  

 

Technical Project Manager - Contract - iFactory - Boston, MA        (www.iFactory.com)        2012

Web Program Manager - COMSOL Multiphysics - Burlington, MA (www.COMSOL.com)  2009 - 2012

HTML Contractor - Sophos - Burlington, MA        (www.Sophos.com)        Jun - Sept 2009

Interactive Producer - iFactory - Boston, MA        (www.iFactory.com)             Jan - April        2009

Interactive Producer - Cramer - Norwood, MA        (www.CramerOnline.com)         2007 - 2008

Project Manager - SourceOne Network (www.SourceOneNet.com) - Albany, NY        2007

Applications Systems Integrator (ASI) - CoreSense (www.CoreSense.com ), Saratoga Springs, NY        2006

CTO / VP Online Operations and Product Development - Niche Concepts, LLC, Troy, NY         (www.JonesCAM.tv )        Jan 2000 – Jun 2006

 

Web Designer Intern - Virtual Flow - Saratoga Springs, NY | Fall 1999

Production Assistant Intern - Charlex - New York, NY | Summer 1999

Multimedia Designer Intern - Academy of Electronic Media - Troy, NY | Spring 1999

EDUCATION

Rensselaer Polytechnic Institute, Troy, NY Graduated in May 2000 - Cum Laude (GPA 3.68)

Bachelors of Science degree in Electronic Media Arts and Communications (EMAC)

Brian Kenyon - Brian@BrianKenyon.com - 518-203-1158 - #SEO #SEM #Analytics #DigitalMarketing #MarketingAutomaton