Brian Kenyon

Sr. Search Marketing & Analytics Manager | SEO / SEM / AEO / GEO |

AdTech | Analytics Architecture | Digital Strategy

518-203-1158 | Woburn, MA | Resume@BrianKenyon.com | linkedin.com/in/bkenyon

SUMMARY

Accomplished Marketing Consultant with over 25 years of experience driving both paid (SEM/PPC) and organic (SEO) search marketing programs, producing WordPress and Drupal websites, improving website user experience (UX), conversion rate optimization (CRO), lead tracking (CRM / CX), website analytics, and developing marketing automation, demand generation, and lead nurturing programs for consumer, SAAS, high-tech, pharma, life science, healthcare, and educational institutions.

HIGHLIGHTS             

SKILLS

Analytics & Measurement: GA4, Google Tag Manager (GTM), Google Search Console, Looker Studio, DOMO, Tableau, Spotfire, Supermetrics, Rivery, Cyfe, Optimizely (A/B Testing), Hotjar

Search & Digital Marketing: Digital Marketing Strategy, SEO/AEO/GEO, SEM, PPC Campaign Management, Paid Social, Display Ads, Content Marketing, Demand Generation, Marketing Automation, Lead Nurturing, Conversion Rate Optimization (CRO) GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), LLM-first content strategy, Schema markup architecture

Agentic / AI Development: Claude Code (Anthropic), OpenAI Codex, Google Gemini CLI, multi-agent orchestration, custom agent instruction design, MCP (Model Context Protocol), Playwright browser automation, prompt engineering, agentic workflow automation; actively developing in Python (Flask), Docker, Node.js/Express

Web, UX, and Product Management: Competitive Analysis, Conversion Rate Optimization (CRO), building and managing full-stack website production teams, creating wireframes, A/B Testing, Hotjar heatmaps, Directing User Experience (UX) and information architecture website changes for traffic and lead generation, Pantheon, Dreamhost, and WPengine web hosting.

SEO / SEM Tools: SEMrush, Moz, Ahrefs, Screaming Frog, Google Search Console, Google Ads, Microsoft Advertising (Bing Ads), SA360, Apple Search Ads, DV360, Facebook Ads, LinkedIn Ads, Marin Software, Hootsuite, Sprinklr, Optimizely

CRM & Marketing Automation: Salesforce, HubSpot, NetSuite CRM, Pardot, Eloqua, ActiveCampaign, Campaign Monitor, Constant Contact, CallRail, MuleSoft, Zapier, IFTTT

Video/Podcast: Live Webinars, YouTube, Soundcloud, Gotowebinar, Video Production, Editing, Live Streaming, Vimeo,

Technologies: Docker, Playwright, Tailscale, Drupal (5.2-8), WordPress, HTML, CSS, Bootstrap, Foundation Framework, Full LAMP Stack, PHP, JavaScript, Node.js, JSON/XML, MySQL, MongoDB, Git, SVN, Github, Confluence, Windows, Mac OSX

Software: Microsoft Office (Excel, Word, PowerPoint, Project, Visio), VS Code, Jira, GitLab, ClickUp, BugHerd, Adobe Photoshop, Illustrator, Premiere, Camtasia, Sony Vegas

EXPERIENCE

 

AdTech Lead Engineer (Full-Time) - Spring Education Group - January 2023 - February 2026

AdTech and Google Analytics Consultant - Contract - SpringEduGroup.com - Nov 2020 - Dec 2022

Founder / Product Lead - HashtagPLUS (HashTagPlus.com) - 2024-Present

Sr. Search Marketing Manager, Boston, MA - GuptaMedia.com Aug 2019 - Aug 2020

Freelance Website Consultant, Drupal / WordPress Producer and Digital Marketing Strategist -  HelloDigital.co  - Woburn, MA (HelloDigital.co) formerly KenyonWS.com 2002 - Present

Web Content Manager - Contract - Dassault Systèmes, Waltham, MA (SolidWorks.com) 2018 - 2019

Sr. Search Marketing Specialist - Contract - PerkinElmer - Waltham, MA (PerkinElmer.com)

2017 - 2018

Digital Marketing Producer/Analyst - Contract - Cambridge BioMarketing Group - Cambridge, MA (CambridgeBMG.com) 2016 - 2017

Web Project Manager - Integrated Computer Solutions - Waltham, MA (www.ICS.com)  2012 - 2016  

Technical Project Manager - Contract - iFactory - Boston, MA (www.iFactory.com) 2012

Web Program Manager - COMSOL Multiphysics - Burlington, MA (www.COMSOL.com)  2009 - 2012

HTML Contractor - Sophos - Burlington, MA (www.Sophos.com) Jun - Sept 2009

Interactive Producer - iFactory - Boston, MA (www.iFactory.com) Jan - April2009

Interactive Producer - Cramer - Norwood, MA (www.CramerOnline.com) 2007 - 2008

Project Manager - SourceOne Network - Albany, NY (www.SourceOneNet.com) 2007

Applications Systems Integrator (ASI) - CoreSense - Saratoga Springs, NY (www.CoreSense.com) 2006

CTO / VP Online Operations and Product Development - Niche Concepts, LLC. - Troy, NY (www.JonesCAM.tv ) - Jan 2000 – Jun 2006

 

Web Designer Intern - Virtual Flow - Saratoga Springs, NY | Fall 1999

Production Assistant Intern - Charlex - New York, NY | Summer 1999

Multimedia Designer Intern - Academy of Electronic Media - Troy, NY | Spring 1999

EDUCATION

Rensselaer Polytechnic Institute, Troy, NY Graduated in May 2000 - Cum Laude (GPA 3.68)

Bachelors of Science degree in Electronic Media Arts and Communications (EMAC)

Brian Kenyon - Resume@BrianKenyon.com - 518-203-1158 - #SEO #SEM #Analytics #DigitalMarketing #MarketingAutomaton