SafetyVue Privacy Policy

Last Updated: July 21, 2025

1. Introduction

Welcome to SafetyVue ("SafetyVue," "we," "us," or "our"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website located at https://safetyvue.net (the "Website"), use the specific SafetyVue software applications SafetyVue Insights, DataVue, and SafetyVue Sim, or any related suite of software applications provided by SafetyVue, including our mobile applications (collectively, the "Applications"), or otherwise interact with our services (collectively, the "Services").

This policy distinguishes between:

Personal Information: Information that identifies or can be reasonably linked to a specific individual or household.
Anonymized & Aggregated Data: Data derived from Application usage that has been processed to prevent the identification of any individual or specific company, used primarily for service improvement and analytics.

By accessing or using any of our Services, you agree to the terms of this Privacy Policy regarding the collection and use of your Personal Information. Our use of Anonymized & Aggregated Data is also described herein for transparency.

2. Information We Collect

We may collect and process the following types of information through your use of our Website and Applications:

(a) Personal Information You Provide:

Contact and Identification Data: Name, email address, phone number, job title, company name, and other contact details submitted through forms, account registration across our Applications, or communications with us.
Account Credentials: Usernames and passwords for accessing our Applications.
Communication Data: Information you provide when subscribing to newsletters, downloading resources, registering for events, requesting demos, or contacting customer support regarding any of our Services.
Payment Information: If you purchase products or services, payment details (e.g., credit card information) are collected and processed securely by our third-party payment processors. We typically only receive confirmation of payment and limited details (like the last four digits of a card).
User Content: Data, text, images, videos, or other content you input, upload, or generate while using the Applications (e.g., incident reports, site observations, simulation data). This may contain Personal Information depending on what you input.

(b) Personal Information Collected Automatically:

Technical Data: IP address, browser type and version, operating system, device information, time zone setting, and other technical details when you interact with our Website or Applications.
Usage Data: Information about how you use our Website and Applications, such as pages viewed, features used within specific Applications, time spent, referral URLs, clickstream data, and performance metrics. This is used to understand user interaction with our Services.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies on our Website and within our Applications to enhance user experience, provide functionality, personalize content, and analyze performance. For more details, please see our separate Cookie Policy Cookie Policy.

Service Improvement Data: To improve our Services and power features like our adaptive simulator engine (ATE), we collect data derived from user inputs and usage patterns within the Applications (e.g., incident types, general geographic locations, contributing factor categories, feature usage frequency).
Anonymization Process: This data undergoes a rigorous process designed to remove or obscure identifiers that could link it back to a specific individual or company before being used for analysis or engine training.
Purpose: This Anonymized & Aggregated Data is used solely for internal purposes like industry trend analysis, improving Service functionality and performance, enhancing predictive capabilities, and generating generalized insights.

(d) Additional Information Collected Through Our Mobile Applications:

To provide a full suite of features on our mobile Applications, we may request access to certain data and functions on your mobile device. Access is only granted with your explicit permission, which you can manage through your device's settings.

Location Information: With your consent, we may collect precise geolocation data (e.g., GPS coordinates) from your mobile device. This is used to tag the location of specific events, such as when you submit an incident report or a site observation, providing critical context for safety analysis.
Camera and Photo Library Access: We may request permission to access your device’s camera and photo library. This access is solely for the purpose of allowing you to upload photos and videos as part of User Content (e.g., to visually document a safety hazard or a completed task). We only access the specific files you choose to upload through the Application.
Push Notifications: We may request permission to send you push notifications through our mobile Application. These notifications are used to provide you with timely alerts, service-related updates, and other important communications relevant to your use of the Services. You can control your push notification preferences at any time in your device's settings menu.

3. How We Use Your Information

We use the information we collect for the following purposes:

(a) Using Personal Information:

To Provide and Manage Services: Operate the Website and Applications, authenticate users, process transactions, deliver requested content and features, and provide customer support. This includes using Location Information to geotag User Content and Camera/Photo Library Access to attach visual media to reports and observations.
To Communicate With You: Respond to inquiries, send service-related announcements, request feedback, and deliver Push Notifications with important alerts and updates.
Marketing and Promotion: Send promotional communications (subject to your consent where required and offering opt-out options).
To Improve User Experience: Analyze Usage Data and Technical Data to enhance functionality and usability.
Security and Compliance: Protect the integrity of our Services, prevent fraud, enforce our Terms of Service, and comply with legal obligations.
AI-Powered Features: To operate features within the Services that utilize artificial intelligence (including our proprietary ATE and potentially third-party AI tools) to provide analysis, simulations, or other requested outputs based on the data provided.

(b) Using Anonymized & Aggregated Data:

Service Enhancement: Analyze trends to improve the effectiveness and features of the Services.
Powering Predictive Features: Train and refine algorithms for our ATE and other analytical tools.
Generating Insights: Develop aggregated statistical reports (ensuring no individual or company identification).

4. Sharing and Disclosure of Information

We do not sell your Personal Information. We may share information under the following circumstances:

Personal Information:

With Service Providers: We may share Personal Information with third-party vendors who perform services on our behalf, such as website hosting, data storage (e.g., cloud providers), data analysis, payment processing, email delivery, customer support platforms, marketing automation providers, and AI service providers enabling specific features. These providers are contractually obligated (often via a DPA) to protect the information, use it only for the services requested by us, and comply with applicable data protection laws.
AI Service Providers & Data Usage: Where we utilize third-party AI service providers to enable features within our Services, we require via our vendor agreements that any data processed is used solely to deliver the requested service results back to SafetyVue or the User. Such data is not used by these providers to train or improve their general AI models.
With Affiliates: We may share Personal Information within the SafetyVue corporate family for internal administrative purposes consistent with this policy.
For Legal Reasons: We may disclose Personal Information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of SafetyVue, our users, or others.
Business Transfers: In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, Personal Information may be transferred as part of the transaction, subject to standard confidentiality agreements.
With Your Consent: We may share Personal Information with other third parties when we have your explicit consent.
Third-Party Links/Integrations: Our Services may contain links to or integrate with third-party services not operated by us (like Cypherworx). If you click on a third-party link or use an integration, you will be directed to that third party's site or service. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Anonymized & Aggregated Data: Because this data cannot identify you, we may use and share it for various purposes (e.g., industry reports, service improvement) without further restriction, provided it remains anonymized.

5. Your Data Protection Rights

Depending on your location (e.g., EEA, UK, California), you may have rights regarding your Personal Information:

Access: Request access to the Personal Information we hold about you.
Correction: Request correction of inaccurate Personal Information.
Deletion: Request deletion of your Personal Information, subject to exceptions.
Restriction: Request restriction of processing in specific circumstances.
Portability: Request a copy of your Personal Information in a structured format.
Objection: Object to processing for certain purposes (like direct marketing).
Withdraw Consent: Withdraw consent where processing is based on consent. This includes withdrawing consent for mobile permissions like location and photo access through your device settings.

These rights do not apply to Anonymized & Aggregated Data. To exercise your rights, contact us using the details in Section 12. We will respond according to applicable laws and may need to verify your identity.

6. Data Security

We implement appropriate technical and organizational measures designed to protect Personal Information against unauthorized access, alteration, disclosure, or destruction. Measures include encryption, access controls, security assessments, and staff training. However, no internet transmission or electronic storage is 100% secure; we cannot guarantee absolute security.

7. International Data Transfers

Your Personal Information may be transferred to and processed in countries outside your jurisdiction, including the United States. We ensure such transfers comply with applicable data protection laws using appropriate safeguards like Standard Contractual Clauses or adequacy decisions. By using the Services, you acknowledge these transfers. Anonymized & Aggregated data may also be processed internationally.

8. Retention of Information

We retain Personal Information only as long as necessary for the purposes outlined in this policy, to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary. Anonymized & Aggregated Data may be retained indefinitely for analysis.

9. Children’s Privacy

Our Services are not intended for children under 13 (or higher age thresholds where applicable). We do not knowingly collect Personal Information from children. If we learn we have inadvertently collected such information, we will delete it promptly. Contact us if you believe this has occurred.

10. Cookies and Tracking Technologies

We use cookies and similar technologies as described in Section 2(b). For detailed information and management options, please see our separate Cookie Policy Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by updating the "Last Updated" date and possibly via other means (email, in-app notice). Please review this policy regularly.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@safetyvue.com
Address: SafetyVue Inc., 1209 Orange Street, Wilmington DE 19801