WasteNot Technologies, Inc. Privacy Policy (Updated Feb, 2024)
WasteNot Technologies, Inc. and its affiliates (“WasteNot Technologies, Inc.”, “we” or “us”) are committed to respect the right to privacy, and to comply with applicable data protection laws, such as the GDPR (EU’s General Data Protection Regulation), the UK GDPR (the United Kingdom General Data Protection Regulation), and the CCPA (California Consumer Privacy Act). This Privacy Policy outlines how we as the data processor collect, use and share personal data of people who use or are connected to our services, are interested in our services (or us), or with whom we otherwise do (or would like to do) business. This Privacy Policy provides you with information on your rights as a data subject and how to reach us if you have any questions.
Please note that we do not control any personal data processing conducted by online advertising platforms, third party services possibly linked to our services, or by our customers. We have added a few helpful links below, but you should always contact those third parties directly for accurate information on their processing.
Our Software-as-a-Service (SaaS) applications help to automate and optimize ad exclusion strategies in online advertising platforms such as Facebook, Instagram, Snapchat, Pinterest, TikTok and Google. If you use or otherwise are involved in the delivery of our services (e.g. provide exclusion strategies), we collect the following personal data directly from you or the customer you represent:
The personal data is used to provide the services, including to communicate with you, provide service support and to provide knowledge base, learning platform, training and other resources related to our services (please see also section “Academy, Learning and Certifications” of this Privacy Policy). We also use such data to conduct surveys, to process feedback and to develop and improve our services. The personal data is erased from or anonymized in our systems upon request of the data subject or the customer they represent, or if the data is detected as irrelevant in our automated or manual system maintenance, or after three years of our latest contact to the data subject, whichever occurs first.
If you are a user of our platform services, we also process:
This personal data is used to authenticate users to allow access to the WasteNot Technologies, Inc.’s application(s), identify users when providing customer support, and store events and log information regarding a customer’s use of the WasteNot Technologies, Inc.’s application(s) for purposes of audit in case of a security or other incident to have a trail of actions performed by us and our users, to maintain support records, and for purposes of services improvement and service level analysis. The data is removed upon request, except for data (such as user name) stored in application logs and audit trails, which are deleted according to our standard data management cycle.
After a user has connected or otherwise authorized our platform to access their ad account or assets on certain online advertising platform(s), we process (where granted with access and to the extent applicable to the services in question):
Such personal data is used to identify each user and verify their access rights, permit users to access and use the service (i.e. to identify and connect the assets and campaigns and manage these assets and campaigns on online advertising platform via WasteNot Technologies, Inc.’s platform, to synchronize campaign entities and metrics between our services and online advertising platform), and to provide support service. We will process such ad account and campaign related personal data until our access to such data is revoked (including invalidated by using an online advertising platform’s tools), except for the following exceptions:
If you are an external contact invited by a WasteNot Technologies, Inc.’s customer to access certain data in our application or to receive notifications from our application, we process your contact information (such as your name and email address) to deliver the invite and, based on the scope of access, to allow you to access and interact with our application or parts thereof. A user (acting on behalf of a WasteNot Technologies, Inc.’s customer) may invite external contacts by adding their contact information in our application or through a dedicated link, and said user remains responsible for ensuring that they have the necessary permissions and authorizations to do so. If you are granted access in our application as an external contact, we process your contact information, input in the application (such as comments), and action logs to allow you to use the functions made available to you by the user. We may also analyze the actions you have taken in the application. In connection with the creative preview page, we will delete your personal information after three (3) months from the last interaction with the preview page(s) you have accessed and in other cases as per our standard data management cycle. You may receive notifications about actions taken in the application (e.g. if there is activity in the creative preview page you have access to) or if a user has specifically added you to receive notifications from the application.
All processing under this section is based on our legitimate interests in maintaining, evaluating and improving our services, including to provide customers with agreed services, ensuring security and availability of the services, to help us understand how our services are used and how campaigns perform, for resource management, and to gain insights which help us dedicate our resources and efforts better.
The personal data may be shared, as necessary to perform the services as agreed, to other users and the online advertising platform partners, as well as our suppliers participating in service production, development and quality control.
To the extent needed to produce the services, including to allocate our support resources, your data are transferred outside the US, including but not limited to, the European Union and the European Economic Area (“EU/EEA”), Brazil, Australia, Japan, Singapore and Argentina as well as other locations and jurisdictions in which we conduct our business. Such transfers outside the US are performed subject to Standard Data Protection Clauses adopted or otherwise approved by the US Consumer Protection Bureau. The applicable Standard Data Protection Clauses are made available for review upon request.
Please note that online advertising platforms and our customers (your employer) may also transfer and share the same data as data controllers in accordance with their respective privacy policies.