How Nicholas Scaled to $200K+/Month Without Cold Calling or Buying Inventory

💡 How Nicholas Scaled to $200K+/Month Without Cold Calling or Buying Inventory

"Nick went from losing $30K a month to pulling $40K in profit within 30 days—all without touching inventory, cold calling, or changing his team. We just added structure, automation, and a new way of thinking. This is the new standard for subprime dealerships."
— Jacques West, Founder of Subprime Kings

Client Overview:

New Wave Auto Brokers is a Buy Here Pay Here dealership based in Denver, Colorado, founded and operated by Nicholas—a legacy car guy who took over after scaling his father’s store from $6M to $20M in accounts receivable. Nick knew how to grow, but he was overwhelmed. The dealership was making money—but it was barely surviving.

The Problem:

Nick was stuck in the middle of a highly stressful, high-overhead operation:

$30,000 losses in April
$180,000+ in fixed overhead
Internal conflict with a cousin-business partner
Managing sales, operations, inventory, and hiring alone
No automation or real follow-up system
Leads weren’t being contacted fast enough
The CRM was disorganized and underutilized

Despite having talent on the team and a great local reputation, Nick felt like he “owned a job,” not a business.

The Game Plan:

Subprime Kings came in with a 90-day rollout plan, focusing on three pillars: automation, sales speed, and lean operations.

1. Replacing Cold Calls with Real-Time Response
Nick’s team no longer cold calls leads. Instead, we installed Auto Lead Connect—a system that instantly bridges a lead’s form submission with the assigned sales rep’s cell phone in real time. Leads get a call within seconds of submitting their info.

2. Outsourcing Inventory Using AutoTempest
Rather than carry 60+ vehicles on the lot, we showed Nick how to source vehicles on demand using private listings and third-party sellers. This dropped exposure and flooring costs, while increasing the number of cars available to offer clients.

3. Subprime Facebook Ads at Scale
We launched Subprime Kings Facebook campaigns targeting Nick’s ideal customer profile. One week, the dealership averaged under $5 CPL—generating credit-ready applicants with consent to pull their bureau. All qualified.

4. Weekly Performance Reviews & Sales Training
Jacques ran weekly check-in calls to optimize the ads, tune the follow-up, and hold the team accountable. Any bottlenecks were removed fast.

5. CRM Overhaul with Real-Time Assignment
The CRM was restructured into a real sales pipeline. Lead distribution, reminders, proof of income requests, and app submissions are now fully automated.

The Results:

Turned a $30K loss in April into a $40K profit in May
Generated sub-$5 CPL for quality credit apps
Increased gross to $200K+/month
Sales reps followed a repeatable, automated workflow
Nick reclaimed time and control of his business

Takeaways:

✅ You don’t need inventory to scale
✅ You don’t need a massive team
✅ You do need automation, speed-to-lead, and structure

Nick didn’t change who he was. He changed how he operated.

Disclaimer:

This client was onboarded while our company operated under the name West Marketing Media, now rebranded as Subprime Kings.

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