Madeline Boatwright (MBA) | Senior Marketing Manager, Capital Formation

maddieboatwright@gmail.com • +1 (502) 608- 4072 • linkedin.com/in/maddieboatwright • www.maddieboatwright.me

Adaptable value-driven creative marketing manager with 10+ years of start-up experience, specializing in brand campaigns, graphic design, digital strategy, thought leadership, & proven communications that drive awareness.

PROFESSIONAL EXPERIENCE

Founder & Chief Creative Officer | MAD Consulting  (Remote)  2016 ~ Present

Marketing, design, & experience strategy customer-facing strategic consultation, ranging from extracting actionable  customer insights from data sets to digital campaign strategy, program planning, performance analysis, & visuals

• Crafted comprehensive Integrated Marketing Plan for Rebbl, maximizing brand reach without losing core identity

• Experiential tactics, packaging enhancements, website optimization, & CX digitization (QR-Code/ Geofencing)
• Researched Functional Beverage Industry, produced insights report, & hyper-defined target market

• Gathered competitor data, analyzed consumer trends, & surveyed ingredient suppliers to identify Good Karma’s unique sustainability CPG differentiator, persuading omnichannel communication & visualizations

Sr. User Experience (UX) Designer (Contract) | Snap Finance  (Remote)  2021 ~ 2022

Fin-tech empowering retailers & customers with fast, friendly, flexible lease-to-own financing

• Facilitated meetings & mobile app product design critiques for VPs of Design, Product, Engineering, & Sales to collect project feedback for iterations, which strengthened stakeholder communication
• Designed dynamic prototypes for the UX team to enable internal Enterprise Sales to acquire new business, resulting in a client contract worth an est. $50M in additional revenue
• Driven to provide a scalable solution, I created a component-based library & implemented the Copy Doc plugin to optimize workflows with innovation, cutting design-request turnaround time in half for internal designers
• Directed handoff to the Marketing dept, providing Figma training, instructional PDFs, & video documentation

Head of Growth & Marketing  | Flex Gym Share  (Boulder, CO)  2019 ~ 2020

Fostering healthy communities by offering fitness at low cost, empowering sales, and member retention for gyms

• Directed customer acquisition & retention, built business by developing multichannel messaging, customer segmentation, applying strategic frameworks, key metrics, & digital media tactical approaches to activate audience
• Grew email subscriptions by 350% by reactivating social account conversations & targeted digital advertising
• Designed & deployed Referral Program & GTM Strategy, yielding 60 new gym and studio partnerships
• Made PowerPoint presentations, google slide decks, website, & conversational AI chatbot, raised visits by 4000%
• Launched, recruited, & managed the company’s 1st Apprenticeship Program to amplify lead generation

• Mentored 10 female college students on marketing, tools, communication techniques, negotiation, & career
• Led individual & team marketing initiatives with tactical guidance, performance analysis, & inspiring direction

Principal Digital Designer & Consultant | BioGlitz  (Los Angeles, CA)  2017 ~ 2019

Retail reducing environmental impact, raising awareness, & encouraging self-expression with biodegradable glitter

• Tripled daily sales redesigning the 2017 eCommerce site, listening to CEO’s vision for continuous improvement
• Cut average exit rates from 37- 50% by optimizing site usability, instituting brand guidelines, tone, & content
• Practiced multi-task approach to produce visuals & strategy doubling the ave. time spent on site for daily traffic

Sr. UX/ UI Designer & Researcher | Inspirato  (Denver, CO)  2016

Fast-paced Startup turned public company leading luxury hospitality company revolutionizing subscription travel

• Negotiated with decision makers to prioritize digital best practices, e.g., driven to enhance wayfinding by coordinating a consistent design system across digital products, resulting in 4x ave. time spent on the iOS app
• Engaged with the engineering team to leverage member data, gaining personalization at scale for each use case
• Established organization’s design thinking culture with my thought leadership, influencing cross-functional leaders to collaborate, practice empathy, & active listening when problem solving to reach user-centered solutions
• Conducted user research, usability testing, & stakeholder interviews to gain clarity & iteratively prototype

SKILLS

DESIGN: Creative Strategic Direction, IoT, CX, XR, UX/UI & Visual Design, B2B, B2C, InVison, Prototyping, User Research & Testing, Personas, Visuals, Slide Decks, Systems & Responsive Design, Figma, Wireframes, Sketch, Photoshop, Adobe CS

MARKETING: Trends, Customer Journey Mapping, Product Launch, Growth Strategy, Competitive Market Analysis, Data & Reporting, Quantitative Skills & Qualitative Research, Product Positioning, Segmentation, Branding, Campaigns, Applying Frameworks, User Acquisition, Story, Copywriting, SEO, SEM, Content, Social, Email, SMS, & Multi-Channel Campaigns

MANAGEMENT: Project Tools, Account Management & Relationship Building, Time management, JIRA, Interpersonal skills, KPIs, Ideation, Group Facilitation, Servant Leadership, Negotiation, Budgets

EDUCATION

2022 M.B.A Leeds School of Business University of Colorado at Boulder

   * Graduate TA, accountable for managing 250 students for Critical Leadership & Managerial Economics courses

2014 M.A Strategic Communication Design - User Experience University of Colorado at Boulder (CMCI/ BDW)

2013 B.S Environmental Design, Minors: Geography + Technology, Arts, & Media University of Colorado at Boulder

SERVICE, LEADERSHIP, AWARDS

2018 - 24 Board Member & Digital Advisor Inland Ocean Coalition

2016 - 24 Industry Mentor Denver Startup Week, Leeds Business School, & CMCI Graduate UX Design Studio

2019 - 24 New Frontier Virtual Reality (VR) Specialist, VIP Events, & Theater Operations Sundance Film Festival

2020 - 23 Smith Soc Virtual Trek Recipient & Chapter Member Adam Smith Society

2021 1st Place Interdisciplinary Ethics Tech Competition CO Wolf Law, Silicon Flatirons, & Daniels Fund