MISSION 1

OBJECTIF: Go fin examples of each of the following

1. Getting active attention
2. Getting passive attention
3. Increasing desire
4. Increasing belief in idea
5. Increasing trust

ACTIVE ATTENTION

This is the first ad for a garage for a general mechanic I found on google. It chose it because if I need a mechanic NOW it was the first and simple to make an appointment.

PASSIVE ATTENTION

For the passive attention I found this car seller ad, just scrolling on my Instagram and it got my attention because of the cars.

DESIRE

This ad for Mazda saying, hey you can prequalify for the finance of a new car and you can do it online. If I’m looking for a new car now I’m thinking about doing it because it looks simple to do. When you have a budget but you need a car it can be complicated. It seems simple and inviting so I believe this ad increases the desire of the customer.

BELIEF IN IDEA

This a ad video about Dermatologist revealing the truth behind celebrities

ageless hair. Because they are saying hey dermatologists who are doctors approve this product and that’s why this product is legit. So I believe this ad is increasing the belief in the idea.

TRUST

This is an ad that uses the testimony of an actor for their product.

I saw the video on social media and stopped and listened because I knew this actor and I like some movie and tv series that he played. So because I trust this person I took attention to the company and this is why this ad increased the trust.