MoveOn Request for Proposal: UX Research Consultant 

Project Overview

MoveOn is seeking a user research consultant or firm to conduct in-depth user interviews, create personas and journey maps based on real people and experiences, and develop insights about member experience to support our growth work and improve our campaigning.

The goal of this project is to hold a deeper understanding of member experience and how MoveOn can grow intentionally and equitably by meeting potential members where they are. Your role will be to humanize the member experience by generating and combining qualitative member data with MoveOn’s existing analytics to create relatable, clear personas that are based on real people for MoveOn’s millions of members.

You will work closely with MoveOn staff and the core group working on this project. The consultant/firm will be expected to integrate and collaborate with the core working group on all aspects on this work. It’s important to note that MoveOn will own the majority of the quantitative research for this project but will share insights and information with the consultant/firm to ensure success. You will also interact with MoveOn members, so it is important that the consultant/firm we work with is respectful and understands the importance of confidentiality and security.

In our external campaigning as well as our internal work together as a team, we seek to advance core values of equity and inclusion, including a commitment to identifying and uprooting unjust oppression. We know social identities including race, gender, immigration status, gender identity, religion, sexual orientation, age, ability, and more can show up in organizations and the movement in ways that provide unfair advantages to some while unfairly disadvantaging others.

MoveOn’s Background

MoveOn is the largest independent progressive advocacy group in the United States. MoveOn is where millions mobilize for a better society—one in which everyone can thrive.

Whether it's supporting a candidate, passing legislation, or changing our national culture, MoveOn members are committed to an inclusive and progressive future. We envision a world marked by equality, sustainability, justice, and love. And we mobilize together to achieve it. We will expect you to partner with us in supporting equity and opposing oppression as we collaborate together.

Over the past 20 years, MoveOn members have been part of game-changing victories and have worked together to play a leading role in ending the war in Iraq, passing landmark legislation such as health care reform, and advancing the cause of economic fairness. Since the 2016 election, we have formed a pillar of the resistance to Donald Trump. MoveOn Political Action’s 2018 “Resist & Win” election work led to hundreds of thousands of additional votes for Democratic candidates nationwide.

We should note that, within this project, you will do work for both MoveOn Civic Action and MoveOn Political Action, a 501(c)(4) and federal political action committee, respectively. Your proposal will be for both entities, and you may be asked, at MoveOn’s discretion, to enter a separate contract with each entity or to divide any fixed fee between them.

Project Deliverables

Topline deliverables:

 Other deliverables:

Contract Timeline

The contract will likely run from April 2019 through June 30, 2019.

Criteria for Selection

Proposal Process & Timeline

We will accept proposals until 5 p.m. ET Monday, March 11.

We plan to follow up to schedule conversations with a portion of the consultants/firms submitting proposals. We hope to make a final decision by April 1, with the project likely starting a week after on April 8, 2019.

Principal Point of Contact 

Submit proposals via email to with the subject line “UX Research.”

What the Proposal Should Include

Most-Favorable Terms

● MoveOn reserves the right to make an award without further discussion of the proposal submitted. Therefore, the proposal should be submitted initially on the most favorable terms that the vendor could propose. There will be no best-and-final-offer procedure. MoveOn does reserve the right to contact a vendor for clarification of its proposal.

● The vendor should be prepared to accept this request for proposal for incorporation into a contract resulting from this request for proposal. Contract negotiations may incorporate some of or the vendor’s entire proposal. It is understood that the proposal will become a part of the official procurement file on this matter without obligation to MoveOn.

No Obligation to Contract

This request for proposal does not obligate MoveOn to contract for services specified herein.

Rejection of Proposals

MoveOn reserves the right, at its sole discretion, to reject any and all proposals received without penalty and not to issue a contract as a result of this request for proposal.


The vendor will adopt a policy stating that the vendor, in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination, and all other terms and conditions of employment, will not discriminate on the basis of race, color, creed, age, sex, national origin, ethnic identity, physical or mental disability, veteran status, marital status, economic status, religion, sexual orientation, gender identity, or any other legally protected basis.

This RFP was posted February 22, 2019.