6 Tips for Millennials to remember when communicating with other generations-3.jpg

Mobile Technology

(New Communication Technology)

COMM 5310 - 010, 011 (87599) #TSUNewMedia

Contact Information:

Professor: Dr. Jennifer T. Edwards

Office: Grant Building - 3rd Floor (COMM Offices)                Phone: (254) 968-9638

E-mail: jtedwards@tarleton.edu                                Twitter - @drjtedwards

(Preferred Communication Methods – Twitter or Blackboard Mail)

Office Hours:

When? What time?

How?

Office Hours on Twitter

(Direct Message)

Wednesdays & Fridays

1pm to 3pm - @drjtedwards

Send a direct message to:

@drjtedwards

Group Office Hour Twitter Chats - #TSUNewMedia

Thursday Nights from 9pm to 9:30 pm

Use the hashtag #TSUNewMedia at the time of our chats!

Course Text & Course Description

Text:  Safko, L. (2012). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Wiley Press. ISBN - 978-1118269749

 

Course Description: (3 Credits) - This graduate course provides a historical foundation focused on new communication technology. This course also incorporates communication theories while focusing on the benefits and disadvantages of new communication technology. Students will also explore the ways these technologies are positively and negatively influenced by national and international: cultures, economies, intellectual capital, and politics.

Intended Student Outcomes

At the conclusion of the course, the student will be able to...

A. Knowledge Outcomes

- describe the history of new communication technologies

- identify positive and negative influences of new communication technologies.

- identify the cultural, economic, intellectual capital, and political impacts of new communication technologies

B. Skill Outcomes

- project the future of new communication technologies

- project the potential impacts of emerging communication technologies

- demonstrate usage proficiency in at least one new communication technology

- apply communication theories focused on new communication technology in case study and consultant situations

Tarleton Policies

Disability Services Statement

It is the policy of Tarleton State University to comply with the Americans with Disabilities Act and other applicable laws. If you are a student with a disability seeking accommodations for this course, please contact the Center for Access and Academic Testing (CAAT) at 254.968.9400 or caat@tarleton.edu. CAAT is located in Math 201. More information can be found at www.tarleton.edu/caat, in the University Catalog, or at www.ada.gov.

Observation of a Religious Holy Day

Texas House Bill 256 requires institutions of higher education to excuse a student from attending classes or other required activities, including examinations, for the observance of a religious holy day. The student shall also be excused for time necessary to travel. An institution may not penalize the student for the absence and allows for the student to take an exam or complete an assignment from which the student is excused. No prior notification to the instructor is required.

Academic Integrity

Tarleton State University's core values are integrity, leadership, tradition, civility, excellence, and service.  Central to these values is integrity, which is maintaining a high standard of personal and scholarly conduct.  Academic integrity represents the choice to uphold ethical responsibility for one’s learning within the academic community, regardless of audience or situation.

Best Practices for Dr. Edwards’s Classes

Five Tips and Best Practices

o   Be punctual and considerate. If you anticipate an absence, please send Dr. Edwards a message on Blackboard.

o   Respect the opinions/beliefs of others.

o   Complete assignments on-time.

o   Think creatively and have fun!

o   Late assignments will receive a 20 percent deduction on every subsequent day that the assignment is late. For example, if a 50 point assignment is due on Wednesday and the student turns in the assignment on Thursday, the student can potentially earn 40 points.

Use Blackboard & Google Docs – Twitter Instant Messenger will serve as Dr. Edwards’s primary form of communication for immediate feedback. She will send messages to the entire class each week through Blackboard. Students will use blackboard to take each examination and Google Docs to create most assignments. Dr. Edwards (I will automatically have access to your document and I will help you along the way). In addition, the class syllabus, supplemental material, test study guides, assignment requirements, and other material will be available on Tarleton’s Blackboard website. If students have any questions about the website, please contact Dr. Edwards.

 

***IMPORTANT – Dr. Edwards will answer any blackboard e-mail during office hours. Any very important e-mail (papers/assignments) that students would like Dr. Edwards to examine before the due date should be sent at least 72 hours before the date the paper is due.

Modules on Blackboard

Description of the Learning Modules (Course Organization) - This course is slightly different than other Bb courses. In this course, we will use “learning modules” to organize our course. In addition, at the beginning of each week, you will receive an e-mail checklist outlining EVERYTHING that needs to be accomplished that particular week.

 

Here is a slight description:

Resources

Additional Course Resources will be located here.

iLearn - SMB Chapters

Assignments and chapter notes will be listed under this learning module. The content is divided by weeks. The content for past and current weeks is revealed to the student and future weeks’ content will be revealed every Monday.  Extra Credit Assignments will be listed in this section.

Projects 1-5

Important information pertaining to the case study, paper and library’s databases are featured in this section.

 

Assignment Descriptions

Weekly Discussion Questions

Each week, you will be required to post an initial response to the weekly discussion board prompt (focused on the theme for the week) AND provide responses for at least two of your classmates.You will also have an opportunity to get published! The TOP response each week will be published on the Texas Social Media Research Institute blog or Facebook page!

You will be required to participate in 5 #TSUNewMedia chats and 5 #TXSocialMedia chats

Here’s more about the Texas Social Media Twitter Chats:

- You will be required to participate in at least five of the #TSUNewMedia chats (Wednesdays at 9pm).

- You will be required to participate in at least five of the Texas Social Media Research Institute Twitter chat on Thursdays at 8pm. Here’s their schedule: http://www.tarleton.edu/tsmri/tsmri-twitter-chat-schedule---txsocialmedia.html

*This is part of the demonstrate competence section of the course skill objectives.

After each chat, please submit an entry in the participation log:

 http://tinyurl.com/TSUNewMediaChatParticipation

Project 1 - Problem Statement/Purpose Statement/Research Questions

Literature Review

Each group will write a white paper (similar to a review of the literature) focused on their expert topic. This paper should include the following:

  1. Brief Description - 1) history of your group’s expert topic, 2) identify positive and negative influences of your group’s expert topic, 3) identify the impacts of your group’s expert topic (i.e. - cultural, economic, intellectual capital, and political), 4) project the future of your group’s expert topic.
  2. Each component of this paper will be due on specific dates (as indicated on the syllabus calendar).
  3. Each group member is required to significantly contribute to the production of the paper. Each week, each group member’s work will be assessed for contributing significant comments on the Google Document to sections for which their name is not assigned.
  4. Please remember to submit questions by 4pm on Friday. Questions submitted after 4pm will not be answered until Monday morning.
  5. Each component of this paper will be due on specific dates (as indicated on the syllabus calendar).

 

Projects 2/3 - FREE Social Media Consultations & Public Education Activities

  1. Project 4 - Each group will host a free Twitter chat (virtual consultation session) focused on their social media topic.
  2. Project 5 - Each group will also develop and promote a public education activity focused their social media expert topic. This activity will be available on Facebook Live and/or Periscope.
  3. Each group member is required to significantly contribute to the production of the paper. Each group member is responsible for contributing significant comments on the Google Document to sections for which their name is not assigned.

Preparing to Write Your Paper (Important)

a.     Create an Account - Create a Google Docs User Account and add your username to the  Google Doc database - http://ow.ly/1USRB

b.     Creating Your Group – Select your group members and submit their names (and your group name) to Dr. Edwards via Blackboard e-mail. Then, she will add each of your group members to your new Group Google Doc.

 

Style Guide: This class will use the American Psychological Association’s Publication Manual (6th Edition) – 2009 (2nd Release) as a style guide for each assignment submission. If you have any questions, please reference this guide and ask Dr. Edwards.

 

Class Schedule:

Dates

Assignment

Aug. 27th - Sep. 2nd

Week 1

This Week’s Topic: Goal Setting & “What is Social Media”

This Week’s Skill Outcome - Define the online social networking its relationship to communication.

This Week’s Knowledge Outcome - Recognize the difference between the 13 social media categories.

Article - The 13 Social Media Categories

Article - Terms to Know

- Action Item - Week 1 - Create a Twitter Account & Google Account

- Action Item - Week 1 - Read the Syllabus

- Action Item - Week 1 - Book of Ideas & Get Acquainted Assignment

- Action Item - Week 1 - Computer Mediated Communication Questionnaire

This Week’s Topic: Social Media Data Week

Article - Social Media Use in 2018

Article - Teens, Social Media & Technology 2018

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Sep. 3th - Sep. 9th

Week 2

 This Week’s Topic: How to Get GREAT Social Media Content

This Week’s Knowledge Outcome -Recognize the importance of content generation on social networking websites/applications.

Article - Your Top 7 Tools For Social Media Content Curation

Article - Never Run Out of Content to Share: 70+ Places to Curate Great Content

Article - How to Curate Content the Best Way to Grow Your Brand

This Week’s Topic: Social Media Content (Work Smarter and Not Harder)

This Week’s Knowledge Outcome - Recognize appropriate communication behavior on social networking websites/applications.

Article - Is Your Social Media Marketing Strategy Effective? Here's How You'll Know

Article - Simply Measured: Social Planning The Three Fundamentals of Setting a Successful Strategy

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Sep. 10th - Sep. 16th

Week 3

This Week’s Topic: Social Media Trends and SEO

Article - The Ultimate SEO Checklist

Article - Search Engine Optimization (SEO) Starter Guide

Article - Social Media Trends to Put Into Practice in 2018

This Week’s Topic: Recycling Social Media Content

This Week’s Skill Outcome - Analyze and interpret one’s own personal verbal and nonverbal messages on social networking websites/applications.

Article - Communities That Convert - How to Reuse, Recycle, Repurpose Your Content – Ep 24

Article - Two Sides of the Same Coin: Exploring the Brand and Influencer Relationship in Influencer Marketing

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Sep. 17th - Sep. 23rd

Week 4

This Week’s Topic: Creating a Social Media Schedule

Article - 2018 Social Media Marketing Planning Guide

Article - eyeBrain Social Schedule

This Week’s Topic: What You Need to Know About YouTube and Other Video-Focused Social Media Technologies

Article - Creating for YouTube Kids

Article - Latest News on YouTube

Optional - Ultimate Guide to Growing YouTube Subscribers

Work on Review of the Literature & Theoretical Framework

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Sep. 24th - Sep. 30th

Week 5

This Week’s Topic: What You Need to Know About YouTube and Other Video-Focused Social Media Technologies

Article - Creating for YouTube Kids

Article - Latest News on YouTube

Optional - Ultimate Guide to Growing YouTube Subscribers

This Week’s Topic: What You Need to Know About Instagram and Social Media Photo-Focused Technologies

Article - Latest News on Instagram

Article - Simply Measured’s Ultimate 2017 INSTAGRAM EBOOK

Due September 30th: Update “Review of the Literature”

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Oct. 1st - Oct. 7th

Week 6

This Week’s Topic: What You Need to Know About Facebook and Multifunctional Social Media Sites

This Week’s Skill Outcome - Demonstrate how to use key concepts on various social networking websites/applications to communicate with others.

Article - Facebook messenger Has Huge Financial Potential—and Big cultural Risks. Sound Familiar?

Article - The Complete Guide to Facebook Analytics How to analyze the metrics that matter

This Week’s Topic: How to Market Yourself on Social Media

Create Your Self Promotion Week

Article - Is Your Social Media Marketing Strategy Effective? Here's How You'll Know

Article - To Grow on Social Media, Stop Worrying About Which Platform You're Growing On

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Oct. 8th - Oct. 14th

Week 7

This Week’s Topic: Social Media Analytics Week

This Week’s Skill Outcome - Cite examples of effective and ineffective communication messages on social networking websites/applications.

Article - Is Your Social Media Marketing Strategy Effective? Here's How You'll Know

Article - Simply Measured: From Audit to Planning Prepare for 2018

Data Analysis Begins on Google Docs 

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Oct. 15th - Oct. 21st

Week 8

Prep for Final Examination

Final Examination

By Oct. 21th - MIDTERM EXAMINATION - Take Your Final Examination

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

- Complete the Weekly Computer Mediated Communication Assignment

Dates

Assignment

Oct. 2nd - Oct. 8th

Week 6

Due on Sunday: Groups Should Design an Infographic Focused on Their Expert Topic

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Oct. 9th - Oct. 15th

Week 7

Social Media Analytics Week

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Oct. 16th - Oct. 22nd

Week 8

Weekly Topic: Identify the intellectual capital and political impacts of new communication technologies (Knowledge Outcome 3.2) (Interaction Adaptation Theory)

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Oct. 23rd - Oct. 29th

Week 9

Due on Sunday: Groups Design a Social Media Analytics Plan for their Expert Topic

Read the Weekly Article (on the Guidebook)

Oct. 30 - Nov. 5th

Week 10

Weekly Topic: Audio and Video Media Resources (Social Exchange Theory)

*Read the Social Media Bible - Ch. 9 - Talking about the Podcast

*Read the Social Media Bible - Ch. 12 - Got Video?*

Personal Promotion Social Media Campaign Week!

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Nov. 6th - Nov. 12th

Week 11

Weekly Topic: Vlogs and Livecasting

*Read the Social Media Bible - Ch. 11 - Watch Out for Vlogs

*Read the Social Media Bible - Ch. 14 - Live from Anywhere - It’s Livecasting

Reflections on Personal Promotion Social Media Campaign Week

Free Social Media Consultations Week on Twitter

This week, your group will sponsor a FREE social media consultation for sessions via a 30 minute Twitter chat.

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Nov. 13th - Nov. 19th

Week 12

Weekly Topic: Virtual Worlds and Gaming

Read the Weekly Article (on the Guidebook)

Due on Sunday: Your group should develop a Public Education Activity on Facebook Live or Periscope focused on Your Group’s Expert Topic

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Nov. 20th - Nov. 26th

Week 13

This Week’s Topic: Content Syndication, Mobile Media

Social Media Crisis Management Week (Edwards)

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm 

Nov. 27th - Dec. 3rd

Week 14

This Week’s Topic: Crisis Communication on Social Media

*Read the Social Media Bible - Ch. 17 - RSS - Really Simple Syndication Made Simple (and Syndication Apps)

*Read the Social Media Bible - Ch. 20 - The Formidable Fourth Screen (Mobile)

This Week’s Topic: Internet Calling (Skype, Google Voice, etc.)

Public Education and Social Media Week on Facebook Live and Periscope Live

Read the Weekly Article (on the Guidebook)

-- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Dec. 4th - Dec. 10th

Week 15

Sunday - Comprehensive Final Essay about New Communication Technology Due

Read the Weekly Article (on the Guidebook)

--- (Required) COMM 5310 - New Communication Tech (The Social Media Expert Guidebook) (Blackboard)

- (Pick 5) Participate in a Class Twitter Chat on Wednesdays from 9-9:30pm #TSUNewMedia

- (Pick 5) Participate in the #TXSocialMedia Twitter Group Chat on Thursdays from 8:00pm to 9:00pm

Dec. 11th - Dec. 17th

Week 16

Weekly Topic: Your Top Three New Communication Technologies and Reflecting on Your Goals

Thank you for all of your hard work this semester!

Remember to complete your evaluation of the course!

 

Grading Rubric: Students should use this rubric to write down the grades that they receive in the class. Most grades will be posted on the Blackboard. Students can always know their current grade in the course by dividing the total number of points possible by the total number of points received.

 

ASSIGNMENTS

COLLABORATIVE WORK

Project 1 - Expert Topic White Paper/Review of the Literature

60

History of your group’s expert topic

15

Identify positive and negative influences of your group’s expert topic

15

Identify the impacts of your group’s expert topic (i.e. - cultural, economic, intellectual capital, and political)

15

The future of your group’s expert topic.

15

Project 2 - Create an Infographic (Top 5-10 Items to Know about Your Expert Topic (Technology)

30

Project 3 - Social Media Analytics Plan

30

Project 4 - FREE Social Media Consultations (Twitter)

30

Project 5 - Public Education Activity

30

Including the Comprehensive Final Essay about New Communication Technology Due

TOTAL POINTS

375

ASSIGNMENTS

Total:

16 Assignments (10 points each)

160

INTERACTIONS

90

5 #TSUNewMedia Class Chats (6 Points Each)

30

5 #TXSocialMedia Social Media Chats (12 Points Each)

60

RESEARCH PAPER

60

Data Analysis

23

Results

23

Conclusions

14

COLLABORATIVE WORK

80

Research Presentation (Twitter Live)

25

Group Member Evaluations

25

Infographic - Social Media and Crisis Management

30

THE MAKER SPACE

80

Create Your Self Promotion Campaign (8 Points Per Day)

40

Create Your Own Livesteaming/YouTube Video

40

EXAMINATIONS

300

Midterm Examination

150

Final Examination

150

TOTAL POINTS

770

***This syllabus may be modified and updated at any time during the semester. If this syllabus is modified, the document will be updated under the syllabus tab on Blackboard and each student will receive a Bb e-mail related to the update.

 

Have a wonderful semester! Please contact me if you have ANY questions or need any help!

 

Sincerely,

 

Dr. Edwards