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DR MARTIN LORENZ
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Hi, my name is 👉 Martin, the cofounder of TwoPoints.Net. 👀 I analyze, develop and teach flexible systems for visual identities. ❤️💚💙

I just published a book about systems at Slanted and am working on a platform to push with you the limits of system design. More soon at flexiblevisualsystems.info

Get in contact if you are interested in a lecture or workshop, explaining my theory.

🔥

 NEWS

👉 New Publication : “Flexible Visual Systems” sums up 10 years of research at the University of Barcelona, 20 years of developing systems at TwoPoints.Net and 18 years of teaching systems at over 10 design universities throughout Europe on 320 pages. “Flexible Visual Systems” is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language. Get your copy at Slanted before it is sold out! 

👉 New Publication :  It took us almost two years, but now it is finally out! Our new book about variable typography: On the Road to Variable — The Flexible Future of Typography 

👉 AIGA — Eye on Design : We’re longtime fans of Hamburg-based studio TwoPoints.Net. In fact, at the beginning of this year we used its typographic homage to the 2018 Winter Olympics as one of the exemplary projects that predicted the design trends for 2019. That project was created for ESPN’s The Magazine, for which the studio has created fonts to use in the NFL and NBA issues. As co-founder Martin Lorenz explained to us last year, the designers make test layouts for each issue. “You need to know how the font is going to be applied when you design a font,” he says. That was exactly how the studio came about creating Next, a duo of two monospaced fonts with two different widths. “It gives the design team at ESPN more flexibility to play with the typography,” says Lorenz. The font was completed in April, and the magazine featuring the typeface was published this summer.

 NEWS

👉 It’s Nice That — Bookshelf : “We are in love with a lot of children’s books, simply because our kids loved them,” Martin tells us warmly. “Reading books with them was magical. We did not read the books presented in this article with our kids however, but we hope they will give you, the It’s Nice That reader, as much joy as they gave us.” And what more could we ask for? Here’s Martin and Lupi on five influential titles from their bookshelf.

New Portfolio PDF : I compiled a couple of new and old fonts I designed for visual identities, campaigns and publications. Download here.

It’s Nice That : In our experience writing about creative projects, a number of our favourite collaborations are from brands and studios with an ongoing relationship. Considering the trust that begins to develop, it’s a process which makes way for heightened exploration – and often experimentation – allowing exciting projects to come into fruition. One partnership we particularly love is between ESPN and Barcelona-based studio TwoPoints.Net, which can often be found translating sports stories into typography.

🧳

TOUR DATES

13./20./27.11.2021

Flexible Visual Systems / Workshop

You can still sign up for this workshop by writing to info(at)twopoints(dot)net.

29.11.-2.12.2021

Typographic Systems / Workshop

Graphic Design Master Degree at Elisava, Barcelona

09.12.2021

Flexible Visual Systems / Lecture

The Typographic Circle, London

🍰

ABOUT

Martin Lorenz (1977, Hanover, Germany) graduated in 2001 from the Graphic Design department at the Royal Academy of Art (KABK) of The Hague, Netherlands, after having previously studied communication design at the University of Applied Sciences in Darmstadt, Germany. In January 2016 he successfully defended his PhD dissertation about flexible visual systems in communication design at the University of Barcelona, Spain. He is cofounder of the graphic design studio, TwoPoints.Net and co-author of On the Road to Variable, I Love Helvetica, I Love Times, I Love Franklin Gothic, I Love Gill Sans, I Love Bodoni, I Love DIN, I Love Avant Garde, and I Love Futura, published by Viction:ary, Hong Kong, Left, Right, Up, Down, latino—grafico, Pretty Ugly, and Type Navigator, published by Gestalten, Berlin, Neuland and The One Weekend Book Series, published by Actar, Barcelona. He currently teaches at the Bachelor and Masters Degree of Graphic Design of Elisava, Barcelona and the Graphic Design Department of the Royal Academy of Arts (KABK), The Hague.

CONTACT

If you want to invite Martin for a lecture, workshop or course contact him at:

https://www.instagram.com/martinlorenz

https://de.linkedin.com/in/martinattwopointsnet

If you want to commission a design, please contact the design studio TwoPoints.Net:

https://www.TwoPoints.Net

https://www.instagram.com/twopointsnet

https://www.behance.net/TwoPointsNet

https://www.twitter.com/twopointsnet

https://www.facebook.com/TwoPointsNet


If you want to buy one of his fonts visit:
https://vetteletters.nl/chefs/martin-lorenz/

https://vetteletters.nl/bentobox/

2019, TpMFD

2018, TpCC

2018, TpRawkost

2018, TpOlympics

2017, TpNBA/TpLuna

2017, TpNFL/TpMarte

2016, TpVerano

2015, TpLeap

2013, TpFuturo

2013, TpChaChaCha

2012, TpBarPaco

2010, TpDuro

2010, TpKurierCalligraphic

2008, TpLlum

2006, TpKurierSans

2006, TpKurierSerif

2006, TpHola

2006, TpMartini

2006, TpStulle

2002, TpStretch

🎉

PUBLICATIONS

Books

2021

Flexible Visual Systems, Slanted, Karlsruhe, Available at Slanted

2019,

On the Road to Variable, Viction:ary, Hong Kong — Available at Victionary

2015,

I Love Type — Collectors Box, Viction:ary, Hong Kong — Sold out

2013,

I Love Times, Viction:ary, Hong Kong — Available at Victionary

2013,

I Love Helvetica, Viction:ary, Hong Kong — Available at Victionary

2012,

Monograph — Barcelona: A Guide, Creative Review, London, UK — Sold out

2012,

I Love Franklin Gothic, Viction:ary, Hong Kong — Available at Victionary

2012,

I Love Gill Sans, Viction:ary, Hong Kong — Available at Victionary

2012,

Pretty Ugly, Visual Rebellion in Design, Gestalten, Berlin, Germany — Available at Gestalten

2011,

Type Navigator, Gestalten, Berlin, Germany — Available at Gestalten

2011,

I Love DIN, Viction:ary, Hong Kong — Available at Gestalten

2011,

I Love Bodoni, Viction:ary, Hong Kong — Available at Victionary

2010,

Spanish Advertising Annual, Club de Creativos, Madrid, Spain

2010,

I Love Avant Garde, Viction:ary, Hong Kong — Available at Victionary

2010,

I Love Futura, Viction:ary, Hong Kong — Available at Victionary

2010,

Left, Right, Up, Down: New Directions in Signage and Wayfinding, Gestalten, Berlin, Germany — Available at Gestalten

2010,

latino—grafico, Gestalten, Berlin, Germany — Available at Gestalten

2009,

Neuland – The Future of German Graphic Design, Actar D, Barcelona, Spain — Available at Amazon

2006,

The One Weekend Book Series – Graphic Tourism Since Two Thousand And Three – The Collection of Volumes One Through Five, Actar D, Barcelona, Spain — Available at Amazon

PUBLICATIONS

Articles and Interviews

2017,

Design Made in Germany

In dieser vierteiligen Artikelserie behandelt Martin Lorenz die Fragen: Was ist eine visuelle Identität? Wodurch zeichnet sich eine zeitgenössische visuelle Identität aus? Ist ein Logo eine visuelle Identität? Wodurch gewannen die flexiblen visuellen Identitäten an Popularität? Sind flexible visuelle Identitäten wirklich neu? Wie könnten flexible visuelle Systeme typologisiert werden?

German: https://www.designmadeingermany.de/2017/140638/

2017,

Graphisme en France

The 23rd issue of Graphisme en France addresses logotypes and visual identities for the first time — a subject central to the work of graphic designers. This vast subject is looked at from a number of angles, providing a broad understanding of its origins and practices rather than an exhaustive study. Roger R. Remington, historian and director of the Vignelli Center for Design Studies, surveys the origins and evolution of visual identities in the USA, while a text by the immensely influential American designer Paul Rand, dating from 1991, provides insight into his standpoint, about which he wrote extensively. Vivien Philizot, himself a designer and researcher within the field of visual studies, provides an overview of the history of logos, deciphering their impact and meaning within our visual environment. Ruedi Baur, designer and creator of numerous visual identities for companies in France and abroad, shares his recommendations in the light of his experience. And lastly, the designer Martin Lorenz, discusses his work on flexible visual identities as a result of the spread of digitalisation.

French: http://www.cnap.graphismeenfrance.fr/livre/graphisme-france-ndeg23

English: http://www.cnap.graphismeenfrance.fr/article/graphisme-france-2017

2016,

Grafik

Martin Lorenz of studio Two Points has spent several years researching flexible visual identities for the University of Barcelona. Here, he reveals his findings about the nuances of this ever-shifting field of design...

English: https://www.grafik.net/category/feature/flexi-time

🎓

EDUCATION

2009—2016        

Degree: Doctor (PhD)

Program: PhD Program Design Research

School: Art Faculty, Universitat de Barcelona, Barcelona, Spain

2005—2001

Degree: Doctorado: DEA Diploma Estudios Avanzados (Equivalent to a Master Degree with 60 ECTS

Program:PhD Program Design Research

School: Art Faculty, Universitat de Barcelona, Barcelona, Spain

1998—2001

Degree: Bachelor

Program: Graphic and Typographic Design

School: KABK (Koninklijke Academie van Beeldende Kunsten), Den Haag, The Netherlands

1998—1999

Scholarship: Erasmus Exchange Student

School: KABK (Koninklijke Academie van Beeldende Kunsten), Den Haag, The Netherlands

1996—1998        

Degree: Intermediate Diploma

Program: Visual Communication

School: Design Faculty, Fachhochschule (University of Applied Sciences) Darmstadt, Germany

🤖

WORK

2007—Now

Position: Founder, Owner and Creative Director

Studio: TwoPoints.Net — Hamburg, Barcelona

        

2010—2012

Position: Director

School: Postgrado de Tipografía Aplicada de Elisava“ (Postgraduate Degree in Applied Typography), Elisava, Pompeu Fabra University, Barcelona, Spain

2001—2005

Position: Creative Director

Studio: HORT, Frankfurt am Main, Germany

1998—1999

Position: Art Director

Studio: C&M Design, Neu–Isenburg, Germany

✏️

TEACHING

2020-Now

Position: Lecturer

Subject: Typographic Systems

School: Bachelor Degree in Graphic Design, KABK Koninklijke Academie van Beeldende Kunsten, Royal Academy of Art, The Hague, The Netherlands

2020-Now

Position: Lecturer

Subject: Typographic Systems

School: Master Degree in Graphic Design, Elisava, Pompeu Fabra University, Barcelona, Spain

2020-Now

Position: Lecturer

Subject: Visual Systems for Flexible Identities

School: Bachelor Degree in Graphic Design, Elisava, Pompeu Fabra University, Barcelona, Spain

2021

Position: Lecturer

Subject: Type in Motion

School: HMKW, Hochschule für Medien, Kommunikation und Wirtschaft (University for Media, Communication and Business), Berlin, Germany

2020

Position: Lecturer

Subject: Kinetic Poster Design

School: HAW, Hochschule für Angewandte Wissenschaften (University of Applied Science) Hamburg, Germany

2020

Position:        Lecturer

Fach: Poster Design

School: HMKW, Hochschule für Medien, Kommunikation und Wirtschaft (University for Media, Communication and Business), Frankfurt am Main, Germany

2020

Position:        Lecturer

Subject: Flexible Systems for Visual Identities

School: HMKW, Hochschule für Medien, Kommunikation und Wirtschaft (University for Media, Communication and Business), Frankfurt am Main, Germany

2015—2020

Position: Lecturer

Subject: Editorial Design

Schule: Kunstschule (Art School) Wandsbek, Hamburg, Germany

2015—2020

Position: Lecturer

Subject: Editorial Design

School: Kunstschule (Art School) Wandsbek, Hamburg, Germany

2015—2018

Position: Lecturer

Subject: Principles of Form and Design, Visual Communication

School: Kunstschule (Art School)  Wandsbek, Hamburg

2010—2012

Position: Director, Lecturer

Subject: Visual Systems for Flexible Identities, Microtypography, Organisations & Orientations Systems in Editorial Design, Design

School: Postgrado de Tipografía Aplicada de Elisava (Postgraduate in Typography), Elisava, Pompeu Fabra University, Barcelona, Spain

2006—2009

Position: Lecturer

Subject: Visual Systems for Flexible Identities, Design, Final Project

Schule: Master de Diseño Gráfico de Elisava (Master Degree in Graphic Design), Elisava School, Pompeu Fabra University, Barcelona, Spain

2009—2011

Position: Lecturer

Subject: Visual Systems for Flexible Identities

School: Master de Branding (Master Degree in Branding) Elisava, Pompeu Fabra University, Barcelona, Spain

2010—2010        

Position: Lecturer

Subject: Visual Systems for Flexible Identities

School: Master de Identidad Visual (Master Degree in Identity), Instituto Europeo di Design, Barcelona, Spain

2009—2012

Position: Member of the examination board “Master”

School: Master de Branding (Master Degree in Branding) Blanquerna, Barcelona, Spain

2009—2012

Position: Member of the examination board “Master”

School: Master de Branding (Master Degree in Branding), Abat Oliba CEU University, Barcelona, Spain

2009—2012

Position: Lecturer

Subject: Branding

School: Master de Cool Hunting (Master Degree in Cool Hunting), Blanquerna, Barcelona, Spain

2006—2007

Position: Lecturer

Subject: Poster Design

School: IDEP Institut Superior de Disseny, Abat Oliba University, Barcelona, Spain

2006—2007

Position: Lecturer

Subject: Visual Communication

School: IDEP Institut Superior de Disseny, Abat Oliba University, Barcelona, Spain

🎤

LECTURES (incomplete)

2021

“Flexible Visual Systems”

TRCC Processing Community, Germany

2021

“Flexible Visual Systems”

University of Portsmouth, UK

2020

TwoPoints.Net’s Latest Projects

Selected Bilbao

2020

“Designing the Process”

University of Portsmouth, UK

2020

“Type Design”

HSD Faculty of Design

Düsseldorf, Germany

2020

“Flexible Visuelle Identitäten”

Detmolder Schule für Architektur und Innenarchitektur, Detmold, Germany

2020

“Flexible Visuelle Systeme”

Xing Headquarters, Hamburg, Germany

2020

“Type Design”

Instituto Europeo di Design (IED), Barcelona, Spain

2020

“On the Road to Variable”

Filmakademie Baden-Württemberg, Ludwigsburg, Germany

2020

“On the Road to Variable”

Hochschule für Künste (HfK), Bremen, Germany

2019

“Flexible Visuelle Systeme”

HAW University of Applied Sciences (Hochschule für Angewandte Wissenschaften), Hamburg, Germany

2019

“Flexible Visuelle Systeme”

Typographische Gesellschaft München (TGM), Munich, Germany

2018

“El proceso del diseño”

Instituto Europeo di Design (IED), Madrid, Spain

2017

„Flexible Visuelle Identitäten“

Muthesius Kunsthochschule, Kiel, Germany

2016

„The Inner Game of Julien Martin“

The Inner Game of Design, Hamburg, Germany

2016

„The Inner Game of Tortilla“

The Inner Game of Design, Hamburg, Germany

2016

„Flexible Visual Identities“

FH Bielefeld, Bielefeld, Germany

2016

„Flexible Visual Identities“

Hochschule für Technik, Wirtschaft und Gestaltung (HTWG), Konstanz, Germany

2015

„Design Systems, not Logos!“

Werkschau, Wien, Austria

2014

„Inspiration“

Creativity Day, Inside Training, Mailand, Italy

2014        

Masterclass „Flexible Visuelle Systeme im Grafik-Design“

Festival Blanc, Vilanova, Spain

2014

„Flexible Visuelle Systeme“

BCNMCR, Manchester, UK

2014

„Brand ≠ Logo“

Poke, London, UK

2013

Lecture and Workshop

Creative Region, Linz, Austria

2013

„Flexible Visuelle Systeme“

Serifalaris, Getxo, Spain

2013

„Flexible Visuelle Systeme“

Grafill, Stavanger, Norway

2013

„Visuelle Identität Helsinki Design Lab“

Helsinki Design Lab, Helsinki, Finland

2012        

“The One Weekend Book Series“

The Office for Culture and Design, Manila, Philippines

2012

„Flexible Visuelle Systeme“

Offf Festival, Barcelona, Spain

2012        

Moderator of a round table discussion with Albert-Jan Pool about DIN and constructed fonts

TypoBerlin, Berlin, Germany

2012

„Flexible Visuelle Systeme“

TypoBerlin, Berlin, Germany

2012

„Flexible Visuelle Systeme“

TypoStammtisch, Hamburg, Germany

2012

„Flexible Visuelle Systeme“

Vienna Design Week, Vienna, Austria

2012

„Flexible Visuelle Systeme“

GetSetFestival, Porto, Portugal

2012

„Flexible Visuelle Systeme“

ChillLaus, Barcelona, Spain

2012

„Flexible Visuelle Systeme“

Blanc Festival, Vilanova, Spain

2011        

„Dialog der Schrift“

Muthesius Kunsthochschule, Kiel, Germany

2011

„Flexible Visuelle Systeme“

We Love Graphic Design, Kopenhagen, Denmark

2011        

„Type Navigator“

Gestalten Space, Berlin, Germany

2009        

Moderator of a round table discussion on visual identities at the congress „Congrés Gràfic“

Barcelona, Spain

2007        

„Historia de los sistemas reticulares en tipografía“

Idep, Instituto Superior de Diseño, Abat Oliba University, Barcelona, Spain

2007

„Tipografía en Identidad Visual Corporativa“

Escola Municipal D'Art de Terrassa, Spain

2007

„Projekte von TwoPoints.Net“

Escola d’Art i Disseny de Tarragona, Spain

2006        

„Visual Communication“ mit Lupi Asensio

Elisava, Escola Superior de Disseny, Pompeu Fabra University, Barcelona, Spain

2006        

„TwoPoints.Net“

Escola Municipal D'Art de Terrassa, Spain

2006

„TwoPoints.Net“

Avant-Laus (ADG-FAD), Barcelona, Spain

2006        

„Tipografía en Identidad Visual Corporativa“

Escola Municipal D'Art de Terrassa, Spain

2005        

„Visuelle Identitäten“

Hochschule für Gestaltung Offenbach am Main, Germany

2005        

„Projekte von TwoPoints.Net“

Escola Superior de Relacions Públiques de Barcelona, Spain

2005        

„TwoPoints.Net“

Facultad de Bellas Artes de la Universidad de Barcelona para el Departamento de Diseño (Àmbit de Disseny i Imatge), Barcelona, Spain

2005        

„Visuelle Kommunikation“ mit Eike König

ADG-FAD, Barcelona, Spain

2005        

„How to stay creative“

Zefir 7, Theater Zeebelt, Den Haag, Netherlands

WORKSHOPS (incomplete)

2020

Subject: Modular Type Design

Organizer: Tipos en su tinta, Canary Islands

2020

Subject: Type Design

School: Instituto Europeo di Design (IED), Barcelona, Spain

2019        

Subject: Flexible Visual Systems

School: HAW, Hochschule für Angewandte Wissenschaften (University of Applied Sciences) Hamburg, Germany

2019

Subject: Flexible Visual Systems

School: Typographische Gesellschaft München, Germany

2018

Subject: Typo–graphic Posters

School: Instituto Europeo di Design (IED), Madrid, Spain

2017

Subject: Flexible Visual Systems

School: Muthesius Kunsthochschule (Art School), Kiel, Germany

2016

Subject: Flexible Visual Systems

School: HTWG Hochschule (University of Applied Sciences) Konstanz, Germany

2013

Lecture and Workshop

Creative Region, Linz, Austria

2012        

“The One Weekend Book Series“

The Office for Culture and Design, Manila, Philippines

2008

Subject: Design

School: Hochschule für Künste (University of Art), Bremen, Germany

2007

Subject: Design

School: Willem de Kooning Academie, Rotterdam, The Netherlands

2005        

„Visuelle Kommunikation“ mit Eike König

ADG-FAD, Barcelona, Spain

2004

Subject: Visual Communication

School: Fachhochschule (University of Applied Sciences) Münster, Germany

2003

Subject: Visual Communication

Agency: Saatchi & Saatchi, Frankfurt, Germany

2003

Subject: Visual Communication

Agency: Jung von Matt, Hamburg, Germany