FinOptimal Privacy Policy


FinOptimal, Inc. ("we”, “us”, “our”, “FinOp”) understands the importance of your personal privacy.  Therefore, we have created this Privacy Policy so that you know how we use and disclose your information when you make it available to us.  The Privacy Policy below discloses our practices regarding information collection and usage website located at FinOp, the related mobile website and applications, and the service provided thereon (the “Services”). Undefined capitalized terms in this privacy policy shall inherit their definition from our Terms of Services, available here:

By using or accessing our websites and the Services, you signify your agreement to be bound by this Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE OUR SERVICES OR PARTICIPATE IN OUR SERVICES.



We may amend this Privacy Policy at any time by posting a revised version on our Site and via the Services. The revised version will be effective at the time we post it.  Visits to our Site, use of our Services, or use of our Services subsequent to Privacy Policy changes is deemed to be your acceptance of the new changes. We ask that you please refer back to this Privacy Policy on a regular basis.


The Services are provided through our website, as well as various FinOp mobile applications, cloud applications, and desktop applications.  These various applications among other things provide software solutions primarily aimed at automation and cloud based support for Accounting Activities combined with integration to various QuickBooks Products for the benefit of Companies as well as the Accounting Firms (including but not limited to the FinOp “Accruer”, “Wrangler”, “Gopher”, “Allocator”, “Booker”, “Editor” and “iRec” software solutions).  This Privacy Policy describes how we use your data to provide and enhance the Services.  Key aspects of our privacy practices described in this Privacy Policy include the following explanations:



Personally Identifiable Information That We Collect:


We may ask you for, or you may voluntarily submit, personally identifiable information when you are using the Services. The personally identifiable information which you may provide to us could include, but is not limited to:

Non-Personal Or Aggregate Information That We Collect:


When you access our Services, we may automatically collect non-personally identifiable information from you, such as IP host address, web pages viewed, browser type, operating system, referring service, search information, device type, page views, usage and browsing habits on the Services and similar data. We may also aggregate demographic information collected from our users (such as the number of users in a particular geographical location) in a manner which does not identify any one individual.    We may also aggregate information collected offline in connection with the Services, obtain non-personally identifiable information from third party sources and develop aggregate information by anonymizing previously collected personally identifiable information. Additionally, we may combine aggregate information from the pixel tags, event tracking (e.g., clicks, scrolling behavior, “contact us” behavior, “chat” behavior, etc.), web beacons, and cookies with similar data we collect from other visitors to help us improve our Services. When doing so, we use commercially reasonable efforts to ensure that the any aggregated information cannot be linked back to you.

It is possible at times when collecting non-personally identifiable information through automatic means that we may unintentionally collect or receive personally identifiable information that is mixed in with the non-personally identifiable information.  While we will make reasonable efforts to prevent such incidental data collection, the possibility still exists.  If you believe that we have inadvertently collected your personal information, please notify us at


We may share or disclose aggregated personal data or non-personal information with service providers or with other persons we conduct business with, including but not limited potential third-parties for the purpose of showcasing the performance of the Services. These service providers and other persons may also share with us aggregated non-personal information that they have independently developed or acquired.

Information Usage:

We will only use your personally identifiable information as described below, unless you have specifically consented to another type of use, either at the time the personally identifiable information is collected from you or through some other form of consent from you or notification to you:

Party Vendors”) to further the purpose for which you provided such information to us. For example, we may share your information with Intuit, Inc. with regard to various QuickBooks Products, including QuickBooks Online, for the purpose of integrating the Services with Intuit’s Suite of QuickBooks Products, which may also make use of the “OAuth” access delegation standard and protocol. We urge you to read the privacy practices of all of our Third Party Vendors (including without limitation, Intuit, Inc. and Google) before submitting any personally identifiable information through the Services. In addition, for purposes of processing credit card transactions and payments we have software integrations with Stripe, and Stripe and its privacy policies are available at: In addition, you should review Intuit’s privacy policies, which are available at: 


Non-personally identifiable or aggregate information may be used by us for any purposes permitted by law and may be shared with any number of parties, provided that such information shall not specifically identify you.


Cookies and Similar Technologies:


“Cookies” are pieces of information that may be placed on your computer by a service for the purpose of facilitating and enhancing your communication and interaction with that service. Many services use cookies for these purposes.  We may use cookies (and similar items such as clear gifs, web beacons, tags, etc.) on our Services to customize your visit and for other purposes to make your visit more convenient or to enable us to enhance our Services.  We may also use and place cookies (and similar items) on your computer from our third party service providers in connection with the Services, such as an analytics provider that helps us manage and analyze Services usage, as described more fully below.  In addition, our advertisers and business partners may set cookies and similar items on your computer when you use our Services.  You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use our Services, but it may interfere with some of its functionality. Cookies and similar items are not used by us to automatically retrieve personally identifiable information from your computer without your knowledge.


If you delete your cookies, change browsers or use a different cookie, our cookie (or an opt-out cookie) may no longer work and you will have to reinput (or opt-out) again.


Analytics and Conversion Tracking:


We may use analytics services that use cookies, javascript and similar technologies to help us analyze how users use the Services. The information generated by these services about your use of the Services (including your IP address or a truncated version of your IP address) is transmitted to and stored by analytics service providers on their servers. Those service providers will use this information for the purpose of evaluating your, and other users’, use of the Services, compiling reports for us on website activity and providing other services relating to website activity and Internet usage.


We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


For example, we use cookies on our site and the Services for Google Analytics (the “Analytics Services”). The Analytics Services is a web-based analytics tool that helps website owners understand how visitors engage with their website. The Analytics Services customers can view a variety of reports about how visitors interact with their website so that they can improve it.


Like many services, the Analytics Services uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.


Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.


The Analytics Services collects information anonymously. They report website trends without identifying individual visitors. You can opt out of the Analytics Services without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit


We may also use Google conversion tracking and/or similar services to help us understand your and other users’ use of the Services.


Automatically Collected Information:


When you access the Services or open one of our HTML emails, we may automatically record certain information from your system by using cookies and other types of tracking technologies. This “automatically collected” information may include Internet Protocol address (“IP Address”), a unique user ID, device type, device identifiers, browser types and language, referring and exit pages, platform type, version of software installed, system type, the content and pages that you access on the Services, the number of clicks, the amount of time spent on pages, the dates and times that you visit the Services, and other similar information. Depending on the law of your country of residence, your IP address may legally be considered personally identifiable information.




The security of your personally identifiable information is very important to us. When we collect your personally identifiable information online, we use reasonable efforts to protect it from unauthorized access.  However, due to the inherent open nature of the Internet, we cannot guarantee that your personally identifiable information will be completely free from unauthorized access by third parties such as hackers and your use of our Services demonstrates your assumption of this risk.  We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your personally identifiable information. For more information on protecting your privacy, please visit


Your Disclosures In Blogs And Other Social Media:


You should be aware that personally identifiable information which you voluntarily include and transmit online on the Services or in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum such as an in-person panel or survey, may be viewed and used by others without any restrictions.  We are unable to control such uses of your personally identifiable information, and by using the Services or any other online services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties for any number of purposes.

If you login to the our Site and/or Services through your Facebook account, connect to a third party service such as Facebook or Twitter through an icon or link on the Services or otherwise link your FinOp account with a third party service, we may share the contents of your post and associated information (such as your username, the fact that your connection originated from the Services, and other relevant usage and diagnostic information) with such third party.  With your one-time consent, we may also send information about the content you watch and your activities on the Services to such third parties. Once such information is shared, the use of your information will be subject to that service’s privacy policy and this Privacy Policy will not apply.

Children's Personal Information:

We are committed to protecting the privacy of children. The Services is not intended for children and we do not intentionally collect information about children under 13 years old. The Services does not collect personal information from any person the Company actually knows is under the age of 13. If you are aware of anyone under 13 using the Services, please contact us at and we will take required steps to delete such information and (or) delete her account.


Other Services, Third Party Websites and Links, and Social Media:


As a convenience to you, we may provide links to third-party services from within our Services. We are not responsible for the privacy practices or content of these third-party sites.  When you link away from our Services, you do so at your own risk. Moreover, certain features of our Site or our Services may permit you to initiate interactions between our websites or our Services and third-party services or platforms, such as social networks ("Third Party Sites"). Our Site or our Services may contain links to other online platforms operated by third parties. We do not control such other online platforms and are not responsible for their content, their privacy policies, or their use of your information. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators except as disclosed on our Site or our Services. We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties. Any information submitted by you directly to these third parties is subject to that third party's privacy policy.


Marketing and Sharing of Data:

We do not sell your personal data to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies and use it to improve and personalize the Services, content and advertising. If you do not wish to receive marketing communications from us or participate in our ad programs, you can send an email to

Opt-Out Process:                                        


All unsubscribe or opt-out requests may be made by clicking the “unsubscribe” link at the bottom of the relevant email or by replying to such an email with an email body containing only “unsubscribe”. You may also opt-out by sending an email with a statement of  what data collection practices  you wish to opt out of by sending an email to our designated address:  You also have certain opt out rights if you are a resident of the states further described below and/or potentially if our state has a law pertaining to consumer data privacy rights.


We will process your request within a reasonable time after receipt. However, we are not responsible for, and in some cases we are incapable of, removing your personally identifiable information from the lists of any third party who has previously been provided your information in accordance with this Privacy Policy or your consent.  You should contact such third parties directly.


Consent to Receive Electronic Notifications:

Electronic communication is the most effective and timely way to provide the users of our Services with any optional or required notifications and disclosures. In some circumstances, however, applicable laws may require us to send you disclosures or communications in paper format unless you have affirmatively consented to receiving electronic notifications only in advance of the notification. Through this Privacy Policy, pursuant to 15 U.S.C. § 7001, you hereby affirmatively consent to receive electronic notifications and disclosures from us only (without requiring a paper copy) and you represent that, to date, you have not withdrawn such consent. You have the right to change your mind and withdraw your consent at any time.

Communications with FinOp:


By providing your contact information to us (including, without limitation, your email address, physical address, and phone number) (collectively the “Channels”) to us, you expressly consent to receive communications from us.  We may use the Channels to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us or our business partners, provided that, we will not give your contact information to another party to promote their products or services directly to you without your consent or as set forth in this Privacy Policy.


By using the Services, you expressly consent to receive in-product communications from us (including, without limitation, push notifications on the Services). 


By providing your phone number to us, you expressly consent to receive phone calls and/or text messages from us. We will not give your phone number to another party to promote their products or services directly to you without your consent or as set forth in this Privacy Policy.


Any phone calls and/or text messages delivered to your phone or device may cause you to incur extra data, text messaging, or other charges from your wireless carrier. MESSAGE AND DATA RATES MAY APPLY. You are solely responsible for any carrier charges incurred as a result of phone and/or text communications from FinOp.


Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, non-confidential and nonproprietary.  Except to the extent expressly covered by this Privacy Policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us, as well as any data developed using the content of such communication, without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.


No Rights of Third Parties:


This Privacy Policy does not create rights enforceable by third parties, nor does it require disclosure of any personal information relating to users of the Services.


US Based Servers:


Our servers are maintained in the United States.  By using the Services, you freely and specifically give us your consent to export your personally identifiable information to the United States and to store and use it in the United States as specified in this Privacy Policy.  You understand that data stored in the United States may be subject to lawful requests by the courts or law enforcement authorities in the United States.

International Users and Visitors:

Due to requirements of the General Data Protection Regulation or other applicable international privacy laws or regulations, please be aware that we are hosted in the United States. If you are a user accessing the Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Services, which is governed by US law, you are transferring your Personal Information to the United States and you consent to that transfer. EU and Swiss residents: Please bear in mind that we may transfer your Personal Information to the United States where data protection is not deemed adequate under applicable data protection law.

Business Transfers:

We may choose to buy or sell assets. In these types of transactions, company data is a business asset that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, company data which may include your personal information could be one of the assets transferred to or acquired by a third party. We may transfer your personally identifiable information in connection with the sale or merger or change of control of FinOp or the division responsible for the services with which your personally identifiable information is associated. By accepting this Privacy Policy, as outlined above, you consent to any such transfer

Data Retention:


If you delete your information from any of the Services including but not limited to any mobile applications or request that your information be deleted, we still may retain some information that you have provided to us to maintain the Services or to comply with relevant laws.


Except as expressly set forth in this Privacy Policy, we do not disclose personal information to any third-party for such third-party’s direct marketing purposes. Effective on January 1, 2020, all California residents have the following rights with regard to their personal data pursuant to the California Consumer Privacy Act  (the “CCPA”):

Shine the Light

Pursuant to Section 1798.83 of the California Civil Code (a separate law from the CCPA), residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact us via


You may request access to the personal information that we have collected and maintained about you (along with information regarding its use and disclosure) over the past twelve (12) months upon appropriate verification. You may only make such requests twice (2) per every twelve (12) months.

To protect your privacy, we will need to take steps to verify your identity.


You have the right to request that we delete personal information collected and maintained about you, subject to certain exceptions. Once your request is verified and we have determined that we are required to delete that information in accordance with applicable law, we will delete your personal information accordingly. Your request to delete your personal information may be denied if it is necessary for us to retain your information under one or more of the exceptions listed in the CCPA. Please note that a record of your deletion request may be kept pursuant to our legal obligations.

Exercising Your Rights

To exercise the access and deletion rights described above, please submit a request to us by either:

•        Emailing us at

•        Calling us at +1 (281) 772-4400.

Please note that consumers have a right to not receive discriminatory treatment for the exercise of their rights under the CCPA.

Verifying Your Request

Only you, or a person that you authorize to act on your behalf, may make a request related to your personal information. In the case of access and deletion, your request must be verifiable before we can fulfill such request.

Verifying your request will require you to provide sufficient information for us to reasonably verify that you are the person about whom we collected personal information or a person authorized to act on your behalf (e.g., previous transactions of person to whom request relates).

We will only use the personal information that you have provided in a verifiable request in order to verify your request. As stated above, we cannot respond to your request or provide you with personal information if we cannot verify your identity or authority. 

Please note that we may charge a reasonable fee or refuse to act on a request if such request is excessive, repetitive, or manifestly unfounded.


If you are resident of Utah, you may have rights similar to those under the CCPA by and through the Utah Consumer Privacy Act (the “UCPA”).  In addition you may have the right to be informed about and/or opt out of the sale and transfer of  your personal information.   We do not sell any personal information for monetary compensation to any third party.  If you reside in Utah, you have the right to submit a request under the UCPA to our designated request address regarding the foregoing.


If you are resident of Nevada, you may have rights similar to those under the CCPA by and through Nevada officially approved Senate Bill 220 (SB-220) and Nevada’s existing online privacy law from 2017 (NRS 603A.300-603A.360) (collectively, the “NPA”).  In addition you may have the right to be informed about and/or opt out of the sale and transfer of  your personal information.   We do not sell any personal information for monetary compensation to any third party.  If you reside in Nevada, you have the right to submit a request under the NPA to our designated request address regarding the foregoing.


If you are resident of Virginia, you may have rights similar to those under the CCPA by and through the Virginia Consumer Data Protection Act (the “VCDPA”).  In addition you may have the right to be informed about and/or opt out of the sale and transfer of  your personal information.   We do not sell any personal information for monetary compensation to any third party.  If you reside in Virginia, you have the right to submit a request under the VCDPA to our designated request address regarding the foregoing.


If you are resident of Colorado, you may have rights similar to those under the CCPA by and through the

Colorado Privacy Act (the “CPA”).  In addition you may have the right to be informed about and/or opt out of the sale and transfer of  your personal information.   We do not sell any personal information for monetary compensation to any third party.  If you reside in Colorado, you have the right to submit a request under the CPA to our designated request address regarding the foregoing.

Governing Law: 


This Privacy Policy and our legal obligations hereunder are subject to the laws of the State of New York regardless of your location.  You hereby consent to the exclusive jurisdiction of and venue in the courts located in the State of New York, County of New York, in all disputes arising out of or relating to the Services.




For questions or concerns relating to privacy, we can be contacted at


Effective Date:


This Privacy Policy was last updated on September 21, 2023.