Published using Google Docs
Summer 2025 GO Barcelona Syllabus COM 230 Shah - Sayyed Fawad Ali Shah.docx
Updated automatically every 5 minutes

COM 230: Social Media Strategy & Analytics

Instructor Information                             Course Information

Dr. Fawad Shah                                            Meets: M, T, W, TH unless otherwise noted.

                                                                  Note that we will meet on Friday, August 1.                                            

fshah@oglethorpe.edu                                     01:30 pm – 3:30 pm

Class GroupMe: https://groupme.com/join_group/106917230/YOTmvSH0

 

Course Description        

In this course we will learn the science behind social sharing, and the technical aspects of how to use & analyze social media. Using real campaigns as an example, this course will help students understand how to be successful on social media whether branding themselves or an organization. Using social media analytics, students will examine what works and what doesn't, and how to set goals and create strategies to meet these goals. The course will weave together essential social topics including social media theory, network analysis, social media campaigns and social media analytics.

Overall Structure of Course and Methods of Instruction

This course includes some instructor presented material, hands on social media simulation, analytics projects and real-world experience with social media in our program city. Students will be expected to read the background material from their text prior to attending class. In class, we will synthesize and discuss the reading as a group, then apply what we have learned via projects, simulation and hands-on experiences.

Course Objectives

At the end of the semester, students will understand:

● Social media best practices for organizations and individuals

● How to design and analyze social media campaigns

● Some ways in which social science theory explains social sharing

● The basics of social network analysis

● Best practices for building and maintaining social media applications for personal or business use

Required Course Materials

  1. Students are required to purchase the digital textbook “Essentials of Social Media Marketing,_” _b_y_ _M_i_c_h_e_l_l_e_ _Charello via Stukent: https://home.stukent.com/join/CB8-E43
  2. Canvas. Additional materials and readings may be posted on Canvas when relevant. Ensure you have notifications set up to get notifications about course announcements, deadlines, and other information. You can do so by selecting your “Account” icon and editing your “Notifications.”

LeadAbroad Mission & Values

LeadAbroad is committed to leveraging the international experience for a student’s personal growth and development. Each course is specifically designed to challenge students, expose them to the local culture and help them become more globally minded citizens. During class and throughout the program, our expectation is that students will be gracious guests in the host country, which means:

● Being polite to the locals

● Providing a kind salutation when entering a building with a guard or front desk attendant

● Attempting to use the local language for requests, salutations and thanks

● Being patient with different customs and traditions

During the program, we will also touch on these three core values of LeadAbroad:

● Breaking through boundaries abroad and at home

● Creating trusting relationships with those from different cultures

● Identifying your purpose and path while abroad

● Serving others abroad and at home

● Maximizing your potential by taking what you learned back home

SYLLABUS NAVIGATION

Click the buttons below for quick access to relevant pages.

COURSE COMMUNICATION

ASSIGNMENTS

ACADEMIC POLICIES

COURSE POLICIES

ASSIGNMENT POLICIES

SCHEDULE

 

 

CXo

Contact Information

You can contact me through the Canvas Inbox feature or directly via email at fshah@oglethorpe.edu. On weekdays, I will typically respond to your email within 24 hours, and on weekends within 48 hours. If I have not responded within that time frame, you are welcome to send me a reminder.

 

Email

It is good practice to begin constructing your emails clearly and professionally. This will support your communication skills within and across cultures. As such, let’s all agree to these communication norms for our email practice:

 

Canvas

All announcements, course changes, additional readings, assignments, grades, etc. will be posted to Canvas over the course of the semester, so please be sure to check it regularly. In addition, Canvas will be used to communicate any emergency protocol procedures. Failure to check email and Canvas, errors in forwarding, and returned messages are the responsibility of the student, and do not constitute an excuse for missing announcements or deadlines.

 

Questions about Grades

At times, you may have questions about or wish to discuss your grades. I am more than happy to have these discussions, and my policy on how to have them is a 24-7 policy that can make our time most productive. When you have a question about a grade, wait until 24 hours after you have received your grade and then email me to schedule time where we can discuss the grade face-to-face (in person or via Zoom). These conversations should also be initiated within 7 days of that grade being posted. I am more than happy to meet with you and talk about my feedback and have found these conversations work better face-to-face rather than via email.

Class Participation/Activity Points

Points will be assigned to each class’s discussion and/or activity component during all our classes, and you may only make up these points with a university-excused absence. In the instance of a university-excused absence, students will be given the opportunity and time to make up the previous class’s activity.

To succeed and get the most from this class, you are expected to be a regular and active participant in lecture, large class discussions, and small group work and activities and to contribute to these areas of the course in meaningful ways. Not all participation is equal: to say something just to say something is not a meaningful contribution.

I recognize that every student may participate in class differently, and I value your different types of participation. Here are some, but not, all examples of how I may assess your active class participation:

● Making a substantive oral contribution during class lecture or large-class discussion at least once a class (e.g., answering questions posed by the instructor, bringing up related and relevant information, linking classroom discussions to assigned readings).

● Staying on task in dyads, small groups, and activities. When given a task or question to discuss, work to make meaningful and course content-driven contributions, ask group-mates questions, and brain-storm additional ideas. Do not shortchange discussions or activities by trying to finish quickly or early.

Attendance and Absences

LeadAbroad is committed to the academic integrity of our programs. All students participating in a for credit program (LEAD and GO) will be subject to academic and programmatic consequences for missing class. Excused absences are approved only if the student has:

● a doctor’s note that includes the diagnosis and confirmation that the student needed to be seen immediately or

● a note from the program staff verifying a medical or personal emergency with the student

Unexcused absences will impact a student’s participation grade as well as their final grade in the course. Academically, if a student misses a class, there will be a loss in participation points with each absence as well as consequences to the overall grade. For a traditional class (2 hours/4 days a week):

● 1st absence 2.5% deduction from overall grade

● 2nd absence 2.5% deduction from overall grade

● 3rd absence additional 2.5% deduction from overall grade

● 4th absence additional 5% deduction from overall grade

● 5th absence student fails the course

Programmatically, if a student misses 15% of their classes (3 courses in a traditional course) a notification will be sent to them and their emergency contact letting them know that they are on probation. More than 4 absences from a traditional class (20% of program) will result in dismissal and an automatic failing grade.

Personal travel is not an excused absence. Students should review their course syllabi and reach out to LeadAbroad to confirm their class schedule before booking any personal travel.

Classroom Behavior

In the classroom, it is important that we all respect one another and behave in ways that support one another’s learning. The classroom should be a space where everyone feels free to express their thoughts, feels respected by one another, and feels comfortable making mistakes, asking questions, and expressing respectful disagreement.

To help create this type of inclusive learning environment, we will abide by the following policies in this course:

No Tape Recording or Using Class Materials Without Permission

Unless you have accommodations or have asked the instructor prior to doing so, you are not permitted to record class lectures or discussions. You are also not permitted to share any written materials (e.g., PowerPoints, assignments, etc.) with anyone outside of this class without written permissions from your instructor.

Below is an overview of your major assignments in this course. More details and information can be found on Canvas.

Social Posts (200 points): Each week, we will visit a Location in Lisbon to deepen our understanding of the course material through real personal experiences in a multicultural environment. After each week’s visit, you will be given a prompt and asked to write a field experience narrative reflecting on that experience and integrating ideas and topics from class to make sense of your experience. You will complete three of these narratives throughout the course, each worth 100 points.

Reading Quizzes (180 points): There will be 5 online, multiple-choice quizzes (30 points each) across the course of the semester. You should read the course material prior to taking the quiz. All quiz due dates are listed in the course schedule. Each of these quizzes will have 15 multiple choice questions worth 2 points each. Quizzes will be based on information in the designated course readings for the week, and you will have 45 minutes to complete each quiz.

Participation (70 points): Per the class participation policy outlined in the Course Polices section, you must attend class (barring a university-excused absence) and effectively participate in each class period to receive daily activity points. Most class periods are worth approximately 5-7 points each.

Grading Distribution

Below is a summary of the major projects and assignments for the course.

Assignments

Total

Letter Grade

Point Scale

Social Posts

200

A

100-90%

Reading Quizzes

180

B

89-80%

Participation

70

C

79-70%

D

69-60%

Total

450

F

60 and Below %

Semester Evaluation and Final Letter Grades: Grading will be on a 450-point system. Please note that there is no “rounding” of final scores, as rounding can lead to biased decision-making.

Canvas

Unless otherwise noted, you must submit all assignments to Canvas by the stated due date and time. Barring a campus-wide power outage, submission issues will not serve as an excuse for a late assignment. You are responsible for checking your submission on Canvas and verifying that you uploaded the correct document.

 

Late Assignments

Assignments will be penalized 10% if they are submitted late and an additional 10% each calendar day that they are missing. I will only accept late submissions within the same week of the assignment due date (e.g., any assignments due M-TH can only be submitted late up until Sunday of that same week) unless otherwise negotiated based on a university-excused absence.

Please note that no late submissions will be accepted for your quizzes or final presentation.

The last day to submit any assignment for points will be Friday, August 1, 2025.

Written Assignment Guidelines

Unless otherwise noted, all assignments should be submitted as Microsoft Word documents using Arial, Calibri, or Times New Roman 12-point font unless otherwise specified. Always rely on the assignment instructions on Canvas for detailed assignment instructions. Remember to proofread your assignment before submitting it!  You must cite your sources by correctly using the citation style of your choice (e.g., APA, MLA, Chicago).  

COM 230 Schedule Summer 2025

This schedule is subject to minor revisions. For Off Site Excursions, check Canvas the day prior for meet up instructions.

Day

Date

Topic

Readings Due

(prior to class)

Assignments Due

All assignments due at 11:59 pm.

Pre Arrival Lessons

Welcome, Course Overview

Intro to Social Sharing

Essentials of Social Media Marketing Chapter 1& 2; Accompanying Quizzes

Week 1: Arrival

Orientation-No Classes  

Week 2

July 7-11

Social Media Marketing & Campaigns

Essentials of Social Media Marketing Chapters 3-6 &

Accompanying quizzes

Social media post outing #1: Location TBA

Week 3

July 14-18

Social Media Marketing, Campaigns, & Analytics

Essentials of Social Media Marketing Chapters 7-10 &

Accompanying quizzes

Social media post outing #2: Location TBA

Week 4

July 21-25

Social media marketing, campaigns & analytics

Social Network Analysis 

Essentials of Social Media Marketing & 11-14

Accompanying quizzes

Social Network Analysis Group Project

Social media post outing #3: Location TBA

Week 5

July 28-Aug 01

Social media marketing, campaigns & analytics

Essentials of Social Media Marketing Chapters 15-18

& Accompanying quizzes

Social media post outing #4: Location TBA

Social Posts Group Presentations

Academic Integrity and the Oglethorpe Honor Code

Our Oglethorpe community thrives on high standards of academic integrity. The Honor Code serves as a guiding document to develop our fundamental values of honesty, trust, fairness, respect, responsibility, and courage.   

 

By embracing these principles, everyone at Oglethorpe supports equitable access to academic success, as well as personal and professional growth. Oglethorpe welcomes all who accept and affirm these principles of academic integrity.  

Affirmation

Students sign the following affirmation at the start of their Oglethorpe career during Convocation.

“I affirm that I am acting with academic integrity.”   (followed by the student’s signature)

Additionally, students are asked to sign this affirmation at least once in every course.  

By regularly signing this affirmation, students are reminded of the Oglethorpe community standards of academic integrity. We encourage students to maintain a commitment to integrity beyond their time at Oglethorpe. 

More Information

The full text of the Honor Code can be found at https://bulletin.oglethorpe.edu/11-honor-code/. It contains the responsibilities we accept by becoming members of the community and the procedures we will follow should our commitment to academic integrity ever come into question.  If you have any questions, please feel free to contact the Honor Council Director, Dr. Lynn Gieger (lgieger@oglethorpe.edu).   

Students with Disabilities

In accordance with the Americans with Disabilities Act of 1990 and Section 504 of the Rehabilitation Act of 1973, all LeadAbroad programs promote non-discrimination of disabled individuals and provide reasonable academic accommodations when appropriate. An academic accommodation is a modification that enables students to participate in a program of study by incorporating adjustments to ensure their rights, access, and privileges are equal to those without disabilities. Some examples of academic accommodations may include extended time on tests and quizzes, testing in a distraction free environment, the ability to tape-record lectures, or note-taking assistance in the classroom.

Any participant who needs academic accommodations in a program of study must contact LeadAbroad at least 90 days prior to the program start date. Please note, LeadAbroad cannot guarantee that late requests will be honored. To initiate the accommodation process, please contact the director of international programming atinfo@LeadAbroad.com

In order to be approved for accommodations, students will be asked to complete the disabilities form in their student portal and provide documentation that supports registration with the disability services office at their home institution. Once documentation has been received, Oglethorpe’s Disability Services and LeadAbroad will work together to identify accommodation possibilities. Please keep in mind that LeadAbroad will not approve any accommodations that alter the fundamental nature of our curricula. If an accommodation request cannot be fulfilled, LeadAbroad will work with the student to identify other program opportunities.

Once approved, the student will receive a Letter of Accommodation (LOA) prior to his or her program start date. From there, it is the student’s responsibility to self-advocate by delivering the LOA directly to his or her instructors. LeadAbroad instructors are accustomed to accommodating students in the classroom. By delivering the LOA personally, this will alert the student’s instructor to initiate a conversation about his or her classroom needs. Finally, the instructor will be responsible for implementing any classroom accommodations, such as recruiting another student in the class to take notes or proctoring an exam for a student that requires extended time.

A student is responsible for providing documentation that supports his or her request for academic adjustments. LeadAbroad requires that the documentation demonstrates the student’s current enrollment in a disability services program at his or her home institution, specifies a list of the student’s approved accommodations, and has been signed by the school’s disability services professional. Please note, the documentation does not need to specify the student’s diagnosis given that this type of paperwork has already been supplied to his or her current disability services professional.

Participants should be aware that some LeadAbroad programs involve voluntary activities that require moderate exercise, such as hiking and biking; these activities are voluntary. In addition, some of the site locations may not be compliant with ADA standards of accessibility given their geographic location and different governing systems. Last, accommodations cannot be applied retroactively, accommodations begin in the classroom once the LOA is received by the instructor.

If any program participant feels that he or she is being treated unfairly in any way, please notify the supervising faculty member or LeadAbroad office immediately at info@LeadAbroad.com.

Title IX

LeadAbroad faculty and staff are not confidential resources. In accordance with Title IX, any report of sexual misconduct that has occurred during a student’s time at a university will be reported back to Oglethorpe University and a students’ home university in order to ensure that the student has access to all resources and support needed.