Beatrice Ann Genco, New York NY—Social Media Manager and Strategist
September 2018 - November 2018
In an effort to expand Genco’s reach as an up and coming real estate agent in New York City, I created content to inspire engagement from current and new audiences. I analyzed key drivers of intent in order to optimize content selection.
NH1 NEWS, Concord, NH — Digital Reporter
December 2017- September 2018
As a reporter for NH1 News, I wrote articles about everything from daily news, listicles, and features. I produced, directed, and participated in videos and live broadcasts for the site. I was also responsible for coordinating messaging on all social media platforms.
Binnie Media, Concord, NH — Promotions Assistant
September 2017 - December 2017
My responsibilities as promotions assistant included directing promotional events and creating engaging media for our audiences.
UMass Amherst, Amherst, MA — Journalism with a Film Certificate
September 2013 - May 2017
While attending UMass, I studied journalism with a focus on multimedia storytelling. My specific expertise is in entrepreneurial journalism, writing about pop culture, and visual storytelling.
91.1 WMUA - DJ, 3 years
“Help House” Web Series — Producer
“Nona” Short Film — Producer
Proficiency in Adobe Photoshop, Premiere, Audition, and Illustrator.
Formally trained in leadership skills.
Keen eye for viral content.
Scott J. Bacherman Fellowship for dedicated service to 91.1 WMUA at UMass Amherst.
Titan Leadership Award for leading a sustainability project aimed at lowering plastic bottle waste and overconsumption. I sold 500 water reusable water bottles in three months.
Facebook: Avalon Lustick