Compelling idea:
Aspirational identity:
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Navigation
Logo | Direct CTA |
Header
Clear Statement of What You Offer Sentence of phrase of how your product makes the customer’s life better |
Transitional CTA | Direct CTA |
Stakes
Stakes (Cost Of Not Doing Business With Us) |
Item #1 Item #2 Item #3 | Item #4 Item #5 Item #6 |
Mission Statement |
Button |
Value Proposition
Service #1 | Service #2 | Service #3 |
The Guide
Image | About You Why are you qualified to guide |
Button |
Testimonial #1 | Testimonial #2 |
Or
Logo 1 | Logo 2 | Logo 3 | Logo 4 |
The Plan
Step #1 | Step #2 | Step #3 |
Explanatory Paragraph
Video |
Button |
Pricing
Junk Drawer
Footer