Strawberry Music Festival Artisan Tent (Spring 2020)

May 21-25, 2020

Nevada County Fairgrounds, Grass Valley, CA



Festival info:

Strawberry Music kicks off the festival season with a family-friendly camping music festival on Memorial Day weekend in the Sierra Nevada foothills. The Strawberry Music Festival presents the gold standard in main stage entertainment, intimate side stage performances, legendary camp jam culture, top notch children’s programming, workshops and activities for the whole family, and some of the nicest people you will ever meet. The Spring Festival is located at the Nevada County Fairgrounds, a beautiful park-like setting, on nearly 100 acres of conifer forest. The Spring 2020 festival will be the 70th Strawberry Music Festival over the last 39 years.

Strawberry’s Artisan Tent showcases a wide variety of handmade wares from 15-20 featured artists. All Strawberry artisans are housed under one 3900 square foot tent and share a cooperatively run central cashier. The community atmosphere in the Artisan Tent embraces ‘The Strawberry Way,’ with a spirit of consideration, cooperation, kindness, and generosity that creates a unique vendor experience.


All artisans exhibiting work in the Strawberry Artisan Tent will meet the following requirements:

Application requirements due by March 1, 2020:

Key Dates:

Booth Sizes & Fees:

Booth size preferences will be submitted in the application, and invitations will include a map with booth assignments. Many booths have at least 2 sides fronting aisles, and there are some opportunities to add small displays in shared aisles, the area in front of the tent, or near the cashier. Please describe any specific booth requests in your application so we can do our best to accommodate them during the assignment process.

Upon invitation, the following non-refundable booth fees must be paid on time to guarantee your placement in the Artisan Tent.


The Artisan Tent has ambient lighting. An electrical outlet can be provided for some booths in the tent for a fee of $25. Artists requesting an outlet agree to avoid high wattage electrical loads, manage cords to prevent hazards, & meet any requests to comply with fire safety guidelines. Generators are not allowed.

Artisan Payment & Commission:

All customers must pay for their purchases at the central cashier in the Artisan Tent. Strawberry Music Festival collects a 12% commission from all sales, which will be deducted from each Artisan’s payment. At the end of the festival cash payments will be provided to artists as available cash allows. Customer purchases made by credit card require a few days to settle and will be paid out to artists via a check mailed within 5 business days of the festival’s end.

Sales Tax:

All required sales tax will be added to the customer’s purchase price at check out. Because we use a central cashier, Sierra Artisans is considered the retailer and will remit all sales tax collected to the State of California. Exhibiting artists will not be responsible for payment of sales tax for goods sold at the festival.

Load in & Set up:

12 pm Wednesday: The Artisan Tent will be ready for artist set up.

10 am Thursday: Deadline for Artist check-in. Arriving late may result in your booth space being reassigned.

1 pm Thursday: Load in complete and vehicles removed.

4 pm Thursday: Set-up complete and Artisan tent opens to the public

9:30 am Friday: Morning meeting for all Artisans

Artisan Tent Hours:

Thursday: 4 pm until last act begins

Friday: 10 am until last act begins

Saturday: 10 am until last act begins

Sunday: 12 pm until last act begins

The last act on the main stage typically begins between 8:30pm and 10pm. The Artisan Tent closes shortly thereafter, once shopping starts to slow.

Load out:

Artists may begin packing up after the artisan tent closes on Sunday night. Vehicles will not be allowed into the Artisan tent area until 30 minutes after the last act ends. All load out must be completed by 10 am on Monday morning.


In order to protect personal safety, festival resources, and festival grounds, artisans will be expected to adhere to the following rules when driving the grounds.


Strawberry provides general security functions at the festival. Strawberry Music Festival and Sierra Artisan Productions are not financially liable for losses or damages of any kind. Artisans are advised to take preventative measures and acquire appropriate insurance to protect themselves from any theft or damage to their work that may occur.


Each artisan will be provided one or two 4 day adult camping tickets to the festival. Artisans who request two tickets will be expected to contribute to daily shifts as roving sales assistants.


Over the last 38 years of festivals in the Sierra Nevada, the Strawberry Music Festival has seen weather conditions ranging from snow to blazing heat. Artisans are expected to exhibit their work rain or shine.