KELLI R. PARKER
Charleston, SC (Remote) | 212-321-0869 | hello@kelliparker.com
Experienced Community Manager with 15+ years of expertise in building thriving online communities, driving audience engagement, and creating content that fosters participation and advocacy. Adept at facilitating peer-to-peer interactions, integrating marketing and support efforts, and scaling community programs for maximum impact.
CORE COMPETENCIES
- Community Engagement & Growth
- Digital Content & Social Media Management
- Peer-to-Peer Interaction & Advocacy
- Online Community Platform Moderation
- Support & Marketing Integration
- Cross-functional Team Collaboration
- Brand Storytelling & Audience Development
- Metrics & Analytics-Driven Strategies
PROFESSIONAL EXPERIENCE
WOMEN’S RIGHTS & EMPOWERMENT NETWORK (WREN), Columbia, SC
Director of Communications & Marketing | July 2023 - Present
- Increased online community engagement by 45% through content-driven campaigns, AMAs, and peer-moderated discussions.
- Developed self-service community knowledge base, reducing inbound support tickets by 30%.
- Launched a member advocacy program that encouraged power users to assist new community members and drive organic growth.
- Designed recognition and rewards systems for active community contributors, improving retention and participation.
- Created strategic content that bridged marketing, support, and product feedback loops, ensuring alignment across teams.
THE WALL STREET JOURNAL, New York, NY
Editorial Design Director, WSJ Professional | May 2018 - February 2022
- Led audience engagement strategies that boosted community interaction by 60% through user-focused content initiatives.
- Developed an interactive discussion platform for premium subscribers, improving engagement rates and customer retention.
- Partnered with cross-functional teams (engineering, marketing, and editorial) to build engagement-focused campaigns based on audience insights.
- Created and executed community-driven storytelling initiatives, leading to a 25% increase in user-generated content contributions.
NEW YORK DAILY NEWS, New York, NY
Interactive Developer | April 2017 - May 2018
- Developed and managed multimedia content strategies that increased community interaction across digital platforms.
- Designed data visualization tools that encouraged audience engagement and interactive storytelling.
- Implemented real-time response strategies to incorporate feedback into content planning.
À DEUX: BESPOKE WEDDING PAPER, Boston, MA
Founder & Community Engagement Director | 2008 - 2016
- Built and moderated an online brand community for a luxury wedding stationery studio, driving organic engagement and advocacy.
- Developed and managed content marketing initiatives that encouraged customer participation and brand loyalty.
- Created and maintained branded online spaces for members to share experiences and feedback.
TECHNICAL SKILLS
- Online Community Platforms: Gainsight CC, Slack, Discord, Facebook, LinkedIn Communities
- Social Media & Digital Strategy: Content Calendars, Engagement Analytics, Campaign Development
- Collaboration Tools: Asana, Monday, Slack, Microsoft Teams, Google Workspace, Zoom
- Content Creation & Moderation: Adobe Creative Suite, WordPress, Canva, HTML/CSS
EDUCATION & PROFESSIONAL DEVELOPMENT
- Bachelor of Arts in Journalism, The University of Georgia
- Certificate, Product Management, General Assembly
- UX Foundations: Accessibility, LinkedIn Learning
- Hearst Journalism Fellow
AWARDS
- Finalist – Pulitzer Prize, Explanatory Journalism (2022)
- 1st & 2nd Place – New York State Associated Press, Digital Storytelling (2018)
- Best of Boston – Boston Magazine, Wedding Stationery (2014)
COMMUNITY LEADERSHIP
- Board of Trustees, Marketing & Communications Chair | Charleston Collegiate School (2019 – 2024)
- Patient Assistance Volunteer | Barrier Islands Free Medical Clinic (2022 - Present)
- GED Prep & ESL Coach | Trident Literacy Association (2022 - 2024)