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Types of Violation & Case Study (AliExpress Global)
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Types of Violation & Case Study

Definitions:

1. Traffic violation

1.1. Definition: Three scenarios of abnormal traffic

(1) Traffic hijacking

 

(2) Traffic cookie stuffing

 

(3) Other abnormal traffic identified by AliExpress (such as source, conversion and distribution).

1.2. Description of violations

(1) through program or script simulation and other forms or produce abnormal browsing, clicking, trading behavior, etc. Interpretation: Through rewards, induced clicks, pop-up windows, automatic simulation of user clicks and other behaviors, abnormal browsing, clicking and transaction behaviors are generated.

(2) Traffic hijacking "is the most common illegal cheating method. For example, hijacking normal traffic through viruses, trojans, malicious plug-ins, and unauthorized software bundled installation, forced homepages, browsers, hijacking AliExpress pages, search engine cheating, and tampering with user information. Alternatively, during normal browsing, the normal traffic of the AliExpress or other partners (including AliExpress pages, partners, and other websites) is hijacked by modifying URL parameters or popup windows (floating windows).

 

2. Rule of Traffic Violation

2.1. Cases of Traffic Violation

2.1.1 Induced Click

A floating page shows up when user is browsing, when the user clicks to close it, the page turns to a promotion page belonging to the Publisher.

Case:

 

(1)  The page does not contain any AliExpress promotion, but after the user loads and opens the page, he/she is automatically deemed as have clicked on a promotional link.

(2) This non-AliExpress channel contains promotional link under the Affiliate Program. In principle, only valid purchases will lead to the calculation of commission, however, due to the technical request embedded in the page, all traffic that has visited the page will lead to the calculation of commission.

2.1.2 Cookie Hijacking

Case:

When the user browses in AE, a floating page pops up and jumps to the promotion page belonging to the Publisher.

Rule：

Any browser extension, browser add-on, browser plug-in, tool, bot, code, technology and/or provide any coverage, override, alter, interfere with and/or interact with any web page of the AliExpress Platform, or provide visitors with any advice, instructions, guidance to register, purchase, use, click on, or take other actions related to any AliExpress product/AliExpress services on any web page of the Platform, whether visible or unknown to the visitor, this includes, but is not limited to, any cookie fill, iframe, PPV pop-up window, cookie deletion, pop-up window, notification, push, floating screen, display, and/or any other similar form.

 

2.2. Cases of In-Apps Illegal Promotion

Rule:

3.7.9 publishing, displaying, disseminating or otherwise distributing any advertisements or other promotional content, whether directly or indirectly, on any Advertising Channels owned by AliExpress and/or its affiliates under Alibaba Group;

Interpretation

content in violation of rule 3.7.9:

 

Publish promotional content through comments in AE stations, promote links or guide fans inside the station to outside the station.

 

2.3. Cases of Transaction Violation

Rule:

3.7.2 using any tactics or measures intended to trick, coerce or induce visitors or Buyers to engage in unlawful or improper transactions or behavior, including without limitation malicious or dishonest refunds and/or unlawful coupon collection and/or utilization, so that the Participant may obtain unlawful or unjust commissions / bonuses / coupons and/or other forms of remuneration through the Program;

3.7.3 using any form of resource exchange or barter as an advertising method or tactic, including without limitation using any reward or incentive as a bait to induce visitors into performing certain actions on or in connection with the AliExpress Platform (or any campaign / promotion being run on the AliExpress Platform);

 

Interpretation

Malicious behavior: malicious buyer (purchase, refund or dispute)

 

2.4. Cases of  Brand Infringement

2.4.1 PPC Violations

3.7.7 Engaging in any Search Engine Optimization (SEO) or Search Engine Marketing (SEM) campaigns using Restricted Marks and/or Varied Restricted Marks, AliExpress Domain Names, Varied AliExpress Domain Names, including without limitation on any Google, Facebook, Bing, Yahoo and/or Yandex platforms.

2.4.2 Brand Infringement

3.4.4 contain any content that is likely to confuse or mislead others into forming any untrue association with AliExpress, and/or its affiliates or that otherwise misrepresents their affiliation or relationship with AliExpress, its affiliates, and/or its senior management.
The authorized and/or improper use of any and all applications, web portals, and other online platforms and/or software applications, software described under this Clause 3.4, AND/OR breach of this Clause 3.3, includes, without limitation, promote, advertise, bid, purchase for promotion and/or advertisement of, placing the Restricted Marks and/or Varied Restricted Marks, AliExpress Domain Names and/or Varied AliExpress Domain Names, company names, domain names, applications, web portals, other online platforms, software or any content in violation of this Clause 3.4 on any publically viewable websites and/or platforms, such as, Google, Yandex, Facebook, Bing, Yahoo, social media platforms.

 

2.5. Cases of Hidden links

Rule:

3.5 Advertisements and advertising material: All advertisements and all advertising materials authorized, published, displayed, disseminated or distributed by Participants shall not contain any content that infringes the legitimate intellectual property rights of others;

 

Case:

The promotion page outside of AliExpress lists products with certain brands (“Brand”), if the buyer clicks on it he/she will be re-directed to AliExpress’ product page with a non-Brand product. Once the buyer completes payment he/she will receive a counterfeit of the product with Brand.