WalkGood Inc. – Privacy Notice
Last updated on [01 October 2025]
PRIVACY NOTICE
This Privacy Notice describes the information collection, use, and sharing practices of WalkGood Inc. d/b/a WalkGood LA (“WalkGood”, “we”, “us”, “our”) when you interact with us through our website, www.walkgoodla.org (the “Website”), or any other digital platform this Privacy Notice appears (collectively, the “Services”).
PERSONAL INFORMATION WE COLLECT AND WHY
We collect personal information, which is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, when you:
- Sign Up/Register for Events and Fundraisers. When you sign up or register for events and fundraisers, our online event and donation platform, Givebutter, collects from you, your personal identifiers (name and email address). We use this information to register you for WalkGood events and to communicate with you about future WalkGood events or Services in which you may be interested through our Newsletters (for further information on how to unsubscribe from our Newsletters, see the section below). If you are purchasing tickets for a paid event, Givebutter may also ask for your financial information (i.e., credit card number, expiration date, security or your account and routing number if paying by checking or savings account). We use this financial information to facilitate your payment for the event. Givebutter does not collect payment information. All donations and payments are connected to a payment processor, such as Stripe, who collects and processes the donation/payment information on our behalf. We can only see your name, email, phone number, billing address, the last four digits of the card, card type (e.g., Visa, Mastercard, etc.), and expiration date.
- Subscribe to our Newsletters. When you subscribe to our Newsletters, we collect from you your personal identifiers (name and email address). We use this information to sign you up for WalkGood newsletters and provide you with information about us, events, or opportunities to donate your money or time to WalkGood. If you no longer wish to receive our newsletters, you may click the Unsubscribe link in any of our email communications to you. Our communications may contain tracking technologies, to analyze whether a predefined action took place by a recipient, such as opening our communications and other engagement metrics such as timestamps, delivery status, clicks within an email, as well as sender and recipient addresses to better adapt and distribute our communications. When you opt in to our marketing communications, you will be automatically opted in to the use of these technologies. To reject these tracking technologies, you must unsubscribe from our marketing communications. WalkGood will continue to send you necessary communications related to your account or events you signed up for.
- Donate to WalkGood. When you donate to WalkGood through Givebutter, Givebutter gathers from you, your personal identifiers (name, email address, physical address, and telephone number), your financial information (i.e., credit card number, expiration date, security or your account and routing number if donating by checking or savings account), and any other information you choose to include in your donation message. Givebutter uses this information to facilitate your donation to WalkGood, so we can thank you for your generosity, and to communicate with you about future WalkGood events or Services in which you may be interested through our Newsletters (for further information on how to unsubscribe from our Newsletters, see the section above). The information you provide to donate is shared with Givebutter, who then sends your name, email address, phone number, and billing address information to WalkGood so we know who our donors are. Givebutter does not collect payment information. All donations and payments are connected to a payment processor, such as Stripe, who collects and processes the donation/payment information on our behalf. We can only see your name, email, phone number, billing address, the last four digits of the card, card type (e.g., Visa, Mastercard, etc.), and expiration date. Payment information provided to the payment processor Stripe is handled by their respective privacy policy, which can be found here.
- Fill out a Survey. If you choose to fill out one of our surveys, we collect from you, your personal identifiers (name, age range, zip code, telephone number, and email address), your sensitive personal information (gender and race), your educational information (highest level of education), and your survey responses. We use this information to contact you to solicit feedback for improving our Website and Services, understanding our customer audience, and developing new products and services for our customers. We also use this information to contact you about other products and services you may be interested in from us.
- Sign up to receive SMS messages. If you choose to sign up to receive SMS messages from us and our agents, we collect from you, your personal identifiers (name and telephone number) to contact you with your requested information and updates about WalkGood and our products and services that may interest you at the phone number you provided, including by autodialed text messages even if your number is listed on a state or federal Do Not Call list. The messages may be sent to you earlier and/or later than the time restrictions set by state or federal law. Consent to receive texts is not a condition of purchasing any goods or services. You may opt-out at any time by replying “STOP” or texting “HELP” to get assistance to the number sending the message. After replying STOP, you may receive additional communications confirming that your request has been received and processed, and you may continue to receive text messages for a short period while WalkGood processes your request. Standard message and data rates may apply. Message frequency may vary based on the texting program. You agree to update WalkGood if you discontinue use of that telephone number or obtain a different number.
- Contact Us. If you fill out our online contact form, we collect, from you, your personal identifiers (first and last name and email address), and any additional information you choose to provide in the comment box. We use this information to respond to your questions or inquiries, troubleshoot where necessary, and address any issues you have with the Website and Services.
- Interact with us on social media. When you interact with one of our fan pages on social networking websites, such as YouTube, Instagram, TikTok, and Facebook (each a “Fan Page”) (collectively “Fan Pages”), we collect basic engagement metrics and use it to tailor content and marketing and use it to improve user experience as set forth in this section. Please note that we do not control the use or storage of the information that you have posted to any social networking websites. This information is collected and processed by the social networking websites for their own purposes, including marketing. For more information on how YouTube, Instagram, TikTok, and Facebook use your personal information, please see YouTube’s Privacy Policy, Instagram’s Privacy Policy, TikTok Privacy Policy, and Facebook’s Privacy Policy.
- Social Media Pages. When interacting with our Social Media Pages, we may collect from you, your personal identifiers (first and last name, social media handle, and profile picture) as well as any information that you provide when interacting with our Social Media Pages (e.g. commenting, sharing and rating). We may use this information to communicate with users.
Because our Social Media Pages are publicly accessible, when you use them to interact with other users, for example by posting, leaving comments or liking or sharing posts, any personal information that you post in them or provide when registering can be viewed by others or used by them as they see fit.
The content posted on our Social Media Pages or other public areas of social networking websites can be deleted in the same way as other content that you have created.
- Community Management. With the help of a third party, we collect from you, your interactions, including "likes", shares, messages, and other interactions with the content, to analyze and evaluate how our content is perceived, to learn from it, and to improve our social media and marketing efforts.
- Direct Messages. When using direct message capabilities on Social Media Pages, the applicable Social Media Page collects from you, automatically, your internet or other electronic network activity information (IP address, date and time of the server request, time zone, specific browser or app function, access status, amount of data transferred, browser or app from which the Request comes, device type, operating system used, and its interface (e.g. Android or iOS), language, version of the operating system, and device identifiers). We do not use this information; its use is governed by the applicable Social Media Page’s Privacy Policy, a hyperlink to which is available above.
- Page Insights. When you visit our Social Media Pages, those sites record your IP address and other information about your usage behavior on our Social Media Page. The pages collect, through trackers in the browser of your device or via the advertising ID (IDFA from Apple or GAID from Google), when you open their app through your mobile device (e.g. smartphone or tablet). Social Media Pages use this information to create statistical evaluations for us of the use of the Social Media Page. We receive this information, from Social Media Pages, in the form of aggregated data and anonymous statistics regarding things like: age, gender, city/country, device, inquiries from fans about other fan pages, region and language settings of the users, proportion of men and women, the number of people reached, clicks on posts, "Likes” and reactions, comments and shared content, and total video views. We do not collect or process any other personal information in connection with the page insights.
We do not retain this information independently. For information on data protection and the storage period on Social Media Pages in relation to the "Page Insights" function see their Privacy Policies. It has been contractually agreed with Social Media Pages that they are responsible for providing you with information about the processing for Page Insights.
- Information Processed Solely by Social Media Pages. We do not know how Social Media Pages use personal information for its own purposes, how long the personal information is stored on their sites or whether the Social Media Pages data is passed on to third parties.
For example, if you are currently logged in to Facebook as a user, Facebook automatically collects, through trackers on your device, your Facebook ID or a link between the Facebook ID and the advertising ID (IDFA from Apple or GAID from Google) when you open the Facebook app through your mobile device (e.g. smartphone or tablet). This enables Facebook to understand that you have visited our Facebook Fan Page along with other Facebook pages that you have clicked on, whether you clicked on Facebook buttons integrated into websites that partner with Facebook, and other online interactions that report user data to Facebook. Based on this data, content or advertising tailored to you can be offered.
You can find more information about the personal information collected by Facebook, how it is used and how long it is stored by visiting Facebook’s Privacy Policy.
- Aggregate data. We aggregate the data we collect for benchmarking purposes and for internal analytics. We maintain and use this data in deidentified form. We will not attempt to reidentify the data unless it is necessary to determine whether our deidentification processes satisfy applicable data protection laws.
- Interact with the Services. In addition to the personal information you provide directly to us, we also collect information from you automatically as you use our Services via “cookies” and similar tracking technologies. This includes the following internet or other electronic network activity information.
We use essential, performance, marketing, and analytics cookies to collect your usage, device, and location information (determined through your IP address) when you interact with the Services. We use this information to: (i) track you within the Services; (ii) enhance user experience; (iii) conduct analytics to improve the Services; (iv) prevent fraudulent use of the Services; (v) diagnose and repair Services errors, and, in cases of abuse, track and mitigate the abuse; and (vi) market to you more effectively across different web pages and social media platforms based on your browsing habits and history.
In general, you can also disable cookies by setting your browser to refuse cookies or indicate when a cookie is being sent. Please note, if you opt out of marketing and analytics cookies, your opt-out will be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you will need to opt out of each browser or device that you use.
Particular third-party cookies to note on our Website include: SquareSpace.
- SquareSpace. We use SquareSpace to collect information on your use of the Website for its improvement. To collect this information, SquareSpace installs cookies on your browser or reads cookies that are already there (for more information about how SquareSpace collects and uses the information see here). SquareSpace’s ability to use and share information collected by SquareSpace about your visits to our Websites or to another application which partners with SquareSpace is restricted by the SquareSpace Cookie Policy and Privacy Policy. Disclosure of personal information for some of the ways SquareSpace uses it may be deemed a sale or sharing or disclosure for targeted advertising under some state data privacy laws. To opt out of this sharing, please set your browser to reject cookies from our site.
WalkGood will also use the personal information we collect as described in this section to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL INFORMATION.
How Long Personal Information is Retained
We use the following criteria to determine whether it remains reasonably necessary to retain your personal information for one or more disclosed operational purpose, or a service provider or contractor’s operational purpose(s): (i) whether there is a retention period required by statute or regulations; (ii) the existence of actual or threatened litigation for which we are required to preserve the information; (iii) the statutes of limitations for potential legal claims; and (iv) generally accepted best practices in our industry, including those related to the safety and security of our properties and assets. When we determine that it is no longer reasonably necessary to retain your personal information for one or more disclosed operational purposes based on the above criteria, we will delete your personal information.
HOW WE SHARE YOUR PERSONAL INFORMATION
General Sharing
WalkGood shares personal information in the following instances:
- Within WalkGood. We may share your personal information among our affiliated entities for the legitimate business purposes of efficiently and effectively providing the Services. Access to your personal information is limited to those on a need-to-know basis.
- In the event of a corporate reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, including liquidation or bankruptcy, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We will also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.
- With third parties. We may need to disclose your personal information to third parties, such as auditors or legal advisors to protect our legal interests and other rights, protect against fraud or other illegal activities, prevent harm, for risk management purposes, and to comply with our legal obligations.
- With service providers. We share your information with service providers that assist us in providing the Services. These service providers assist us with the following: information technology (“IT”) support; website hosting; scheduling provider; payment processor; data analysis; email delivery; and similar services.
- For legal purposes. We share your personal information where we are legally required to do so, such as in response to court orders, governmental/regulatory bodies, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights, as required to enforce our terms of service or other contracts; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; or to comply with the requirements of any applicable law.
- With your consent. Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you and request your consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time and may do so by contacting us via email at contact@walkgoodla.org.
YOUR INFORMATION CHOICES
You have the following choices with respect to your personal information:
- Correct your information. You can correct the information related to your account by logging into your account and updating the information.
- Unsubscribe to our newsletter. You can unsubscribe to our newsletter at any time by clicking the UNSUBSCRIBE button at the bottom of the email.
- Unsubscribe from SMS messages. You can unsubscribe from our SMS messages anytime by replying STOP to the messages from WalkGood.
- Opt Out of Advertising Cookies. All session cookies are temporary and expire after you close your web browser. Persistent cookies can be removed by following your web browser’s directions. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: https://www.aboutcookies.org/. Please note that each web browser is different. To find information relating to your browser, visit the browser developer’s website and mobile application. If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of our website may not function properly. If you choose to opt out, we will place an "opt-out cookie" on your device. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences. By clicking on the “Opt-Out” links below, you will be directed to the respective third-party website where your computer will be scanned to determine who maintains cookies on you. At that time, you can either choose to opt out of all targeted advertising or you can choose to opt out of targeted advertising by selecting individual companies who maintain a cookie on your machine.
DO NOT TRACK
We enable users to view the Website from Do Not Track browsers. Do Not Track is a preference you can set in your web browser to inform websites and mobile applications that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
INFORMATION SECURITY
We utilize and maintain reasonable security measures, such as access controls and encryption, to protect the personal information that we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. However, no security measure or modality of data transmission is 100% secure, and we are unable to guarantee the absolute security of the personal information we have collected from you.
CHILDREN’S PRIVACY
The Website is not intended for those age thirteen (13) and above. If we learn that we have collected or received personal information from individuals under the age of thirteen (13), we will delete the personal information. If you believe we have personal information of individuals under the age of thirteen (13), please contact us at the contact information provided below.
CHANGES TO THIS PRIVACY NOTICE
We may amend this Privacy Notice in our sole discretion at any time. If we do, we will post the changes to this page and will indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on the Website and/or via email and provide you with reasonable opportunity to provide or retain your consent, if required.
CONTACT US
If you have any questions or concerns regarding this Privacy Notice, please email info@walkgoodla.org.